{"id":4761,"date":"2023-03-29T17:47:16","date_gmt":"2023-03-29T17:47:16","guid":{"rendered":"https:\/\/b2v.mx\/media\/?p=4761"},"modified":"2023-04-03T16:24:18","modified_gmt":"2023-04-03T16:24:18","slug":"idc-latin-america-principales-tendencias-segmentos-de-ti-y-telecom","status":"publish","type":"post","link":"https:\/\/b2v.mx\/media\/idc-latin-america-principales-tendencias-segmentos-de-ti-y-telecom\/","title":{"rendered":"IDC Latin America present\u00f3 las principales tendencias de los segmentos de TI y Telecom y las oportunidades para el mercado regional"},"content":{"rendered":"\n

Los pron\u00f3sticos de gasto en TIC para 2023 son bajos, sin embargo, las perspectivas del mercado siguen reflejando resiliencia ante una leve desaceleraci\u00f3n econ\u00f3mica por parte de las empresas.<\/em><\/p>\n\n\n\n

El International Data Corporation (IDC) considera que el mercado de TI en Am\u00e9rica Latina est\u00e1 pasando por una fase de claro crecimiento, ya que la pandemia vino a mostrar la gran importancia de la tecnolog\u00eda y c\u00f3mo las personas pueden vivir en un mundo m\u00e1s digital, cambiando, principalmente, la manera de compra.<\/p>\n\n\n\n

Perspectivas macroecon\u00f3micas y su impacto en la industria TIC<\/strong><\/p>\n\n\n\n

Alejandro Flore\u00e1n, vicepresidente de Consultor\u00eda y Estrategia de IDC Latinoam\u00e9rica comenta que, en general, los pron\u00f3sticos de gasto en TIC para 2023 en la regi\u00f3n son bajos, sin embargo, las perspectivas del mercado siguen reflejando resiliencia ante una leve desaceleraci\u00f3n econ\u00f3mica por parte de las empresas, que se espera vean un crecimiento total en el gasto de TI alrededor de 6 veces mayor que el aumento esperado del PIB para toda Am\u00e9rica Latina. \u201c<\/em>A pesar de que la tasa de crecimiento del PIB esperada para la regi\u00f3n es solo del 2.1% en 2023 y del 3.3 % en 2026, se espera que la inversi\u00f3n en tecnolog\u00edas centradas en los negocios aumente un 12.6% en 2023 y un 15.5% en 2026. Mientras que, se espera que el gasto general en telecomunicaciones para la regi\u00f3n, crezca un 5.7% y un 4.9% en 2023 y 2026, respectivamente<\/strong>\u201d<\/em>, proyect\u00f3.<\/p>\n\n\n\n

A pesar de las incertidumbres en el entorno macroecon\u00f3mico en la regi\u00f3n, las empresas contin\u00faan valorando la inversi\u00f3n digital y tecnol\u00f3gica, sin embargo, comenzar\u00e1n a optimizar inversiones previas en TI o, en algunos casos, realizar\u00e1n inversiones m\u00e1s moderadas. \u201cAnte este escenario, para los pr\u00f3ximos 12 meses, el 33.5% de las empresas latinoamericanas entrevistadas por IDC planean mantener el mismo nivel de inversi\u00f3n digital y tecnol\u00f3gica, el 28% planea mantener el mismo nivel de iniciativas de inversi\u00f3n, el 23.5% planea acelerar inversiones y el 15% planea reducir sus inversiones<\/strong>\u201d, explic\u00f3 Flore\u00e1n.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Navegando por el cambiante mercado de TI: Enfrentando los desaf\u00edos del futuro<\/strong><\/p>\n\n\n\n

IDC pregunt\u00f3 a ejecutivos de TI en Am\u00e9rica Latina si sus decisiones al momento de realizar inversiones son el resultado de interacciones en el entorno digital con autoservicio (sitios de b\u00fasqueda, sitios de noticias, aplicaciones m\u00f3viles, publicaciones en redes sociales y webcasts), interacciones con vendedores en el entorno digital (comunidades, correos electr\u00f3nicos, eventos virtuales y chats en redes sociales o sitios web) o interacciones con vendedores en el entorno no digital (conversaciones en reuniones o eventos presenciales).<\/p>\n\n\n\n

\u201cDe acuerdo con las respuestas, IDC concluy\u00f3 que, durante el proceso de toma de decisiones para inversiones, existe una preferencia por la interacci\u00f3n personal y presencial solo cuando se compra un producto o servicio, ya que all\u00ed existe la posibilidad de negociaci\u00f3n. En el resto del proceso (fase de exploraci\u00f3n\/investigaci\u00f3n, evaluaci\u00f3n y renovaci\u00f3n del producto o servicio), la preferencia es que la interacci\u00f3n se d\u00e9 en el entorno digital\u201d,<\/strong> mencion\u00f3 Federico Amprimo, vicepresidente de Ventas y Soluciones a la Medida de IDC Latinoam\u00e9rica.<\/p>\n\n\n\n

Adicionalmente, la mayor\u00eda de los ejecutivos tambi\u00e9n prefiere que la comunicaci\u00f3n digital de sus proveedores se haga de manera personalizada y de acuerdo con sus necesidades, independientemente del medio por el que llegue.<\/p>\n\n\n\n

\"\"<\/figure>\n","protected":false},"excerpt":{"rendered":"

Los pron\u00f3sticos de gasto en TIC para 2023 son bajos, sin embargo, las perspectivas del mercado siguen reflejando resiliencia ante una leve desaceleraci\u00f3n econ\u00f3mica por parte de las empresas. El International Data Corporation (IDC) considera que el mercado de TI en Am\u00e9rica Latina est\u00e1 pasando por una fase de claro crecimiento, ya que la pandemia […]<\/p>\n","protected":false},"author":3,"featured_media":4762,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":"","_wpscppro_dont_share_socialmedia":false,"_wpscppro_custom_social_share_image":0,"_facebook_share_type":"","_twitter_share_type":"","_linkedin_share_type":"","_pinterest_share_type":"","_linkedin_share_type_page":"","_instagram_share_type":"","_medium_share_type":"","_threads_share_type":"","_selected_social_profile":[],"_wpsp_enable_custom_social_template":false,"_wpsp_social_scheduling":{"enabled":false,"datetime":null,"platforms":[],"status":"template_only","dateOption":"today","timeOption":"now","customDays":"","customHours":"","customDate":"","customTime":"","schedulingType":"absolute"},"_wpsp_active_default_template":true},"categories":[21],"tags":[260,261,267,266,263,264,265,262],"class_list":["post-4761","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industria","tag-idc","tag-latin-america","tag-mercado-regional","tag-oportunidades","tag-segmentos","tag-tecnologia","tag-telecom","tag-tendencias"],"yoast_head":"\nIDC Latin America present\u00f3 las principales tendencias de los segmentos de TI y Telecom y las oportunidades para el mercado regional - 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