{"id":4871,"date":"2023-04-03T15:39:02","date_gmt":"2023-04-03T15:39:02","guid":{"rendered":"https:\/\/b2v.mx\/media\/2023\/04\/03\/liga-bbva-mx-femenil-nike\/"},"modified":"2023-08-06T22:23:32","modified_gmt":"2023-08-07T04:23:32","slug":"liga-bbva-mx-femenil-nike","status":"publish","type":"post","link":"https:\/\/b2v.mx\/media\/liga-bbva-mx-femenil-nike\/","title":{"rendered":"Nike ser\u00e1 patrocinador exclusivo de la Liga BBVA MX Femenil"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">\\\u00bb<em>Para ser una Liga autosustentable, necesitamos de marcas con los mismos valores que tiene la Liga\\\u00bb: Marian Guti\u00e9rrez directora de la Liga<\/em> BBVA MX Femenil.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La <a href=\"\/\/www.facebook.com\/LIGABBVAMXFemenil\/?locale=es_LA\\&quot;\" target=\"\\&quot;_blank\\&quot;\" rel=\"\\&quot;noreferrer noopener\">LIGA BBVA MX Femenil <\/a>y <a href=\"\\&quot;https:\/\/www.googleadservices.com\/pagead\/aclk?sa=L&amp;ai=DChcSEwiWwpyLuo7-AhWWdG8EHYaYBrYYABASGgJqZg&amp;ohost=www.google.com&amp;cid=CAESbOD2Y1OdVRBPL2UZkrgPghZadL0JMGJUEusH2ah6o45l3rAoeYItCAil9hVhbzbpPelCu-ZvvuJTwD9j-7iDVT1wF3b2BsEBc1sBj8L11x-am32_kk4CwPmrU4W79nf3qzfI9one4FsJYdZ6wA&amp;sig=AOD64_3xryAgjcbTrqFck-szuheLx6fJxg&amp;q&amp;adurl&amp;ved=2ahUKEwjbxJGLuo7-AhVdiO4BHfxjDHEQ0Qx6BAgKEAE\\&quot;\">Nike<\/a> anunciaron una alianza hist\u00f3rica. A partir del Torneo Apertura 2023, la marca l\u00edder en deportes a nivel mundial ser\u00e1 patrocinadora oficial de La Liga y <strong>confeccionar\u00e1 el bal\u00f3n <\/strong>con el cual se jugar\u00e1 en todas sus categor\u00edas. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nike se convierte, adem\u00e1s, en el primer patrocinador exclusivo de la LIGA BBVA MX Femenil, en la que <strong>participan 921 jugadoras<\/strong> por torneo en sus dos categor\u00edas y que en casi seis a\u00f1os de historia ha demostrado su crecimiento, alcanzando r\u00e9cords de asistencia, audiencia y goles, adem\u00e1s de ser la Liga Femenina n\u00famero uno en el mundo en comunidad digital con m\u00e1s de un mill\u00f3n de seguidores<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La Liga BBVA MX Femenil celebr\u00f3 que Nike apueste por el f\u00fatbol femenino desde sus primeras etapas, como fue con el patrocinio en Estados Unidos de la Liga NWSL y en Inglaterra con la Superliga Femenina Barclays, dos de las mejores ligas femeniles del mundo, adem\u00e1s del patrocinio de algunas de las mejores futbolistas en M\u00e9xico y a nivel global.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br>Sobre este hist\u00f3rico anuncio y su significado para el desarrollo del f\u00fatbol femenil en M\u00e9xico, el presidente ejecutivo de la liga, Mikel Arriola, agradeci\u00f3 la confianza de Nike y destac\u00f3 que alcanzar este primer patrocinio exclusivo para la femenil es una <strong>muestra expresa del crecimiento que est\u00e1 teniendo el f\u00fatbol femenino en M\u00e9xico,<\/strong> el compromiso de los Clubes y el gran futuro que tiene la Liga para el desarrollo integral de las jugadoras.<br><\/p>\n\n\n\n<figure class=\\\"wp-block-image size-full\\\"><a href=\\\"https:\/\/www.bbva.com\/es\/mx\/bbva-mexico-refrenda-su-confianza-en-el-futbol-nacional-y-renueva-su-patrocinio-de-la-liga-bbva-mx-por-dos-anos-mas\/\\\" target=\\\"_blank\\\" rel=\\\"noreferrer noopener\\\"><img src=\\\"https:\/\/b2v.mx\/media\/wp-content\/uploads\/2023\/04\/nike01.jpg\\\" alt=\\\"\\\" class=\\\"wp-image-4876\\\"\/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Por su parte, Mariana Guti\u00e9rrez, directora de la LIGA BBVA MX Femenil coment\u00f3: \u201cPara ser una Liga autosustentable, necesitamos de marcas con los mismos valores que tiene la Liga BBVA MX Femenil para mantenernos aut\u00e9nticos en nuestro camino. En ese sentido, <strong>Nike ha demostrado su compromiso por fortalecer las alas que esta industria necesita para seguir volando y seguir creciendo.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cAs\u00ed que Nike, a ti que m\u00e1s all\u00e1 de ser una marca, eres un agente de cambio y una fuente de inspiraci\u00f3n para derribar barreras, simplemente gracias. Acabas de agregar hect\u00e1reas de canchas abiertas para que millones de jugadoras sigan construyendo su grito de gol. Uno todav\u00eda m\u00e1s grande, m\u00e1s fuerte y m\u00e1s s\u00f3lido. \u00a1Por m\u00e1s anotaciones en equipo!\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La LIGA BBVA MX Femenil y Nike <strong>coinciden en que las mujeres representan el futuro del deporte, al compartir valores a favor del emprendimiento y empoderamiento de las futbolistas,<\/strong> reafirmando el compromiso con su desarrollo integral dentro y fuera de la cancha.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Para ser una Liga autosustentable, necesitamos de marcas con los mismos valores que tiene la Liga: Marian Guti\u00e9rrez directora de la Liga 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