{"id":5054,"date":"2023-04-11T15:50:26","date_gmt":"2023-04-11T15:50:26","guid":{"rendered":"https:\/\/b2v.mx\/media\/?p=5054"},"modified":"2023-04-11T15:50:27","modified_gmt":"2023-04-11T15:50:27","slug":"loreal-groupe-invertira-100-mdp-al-2025-para-impulsar-el-empoderamiento-femenino","status":"publish","type":"post","link":"https:\/\/b2v.mx\/media\/loreal-groupe-invertira-100-mdp-al-2025-para-impulsar-el-empoderamiento-femenino\/","title":{"rendered":"L\u2019Or\u00e9al Groupe invertir\u00e1 100 mdp al 2025 para impulsar el empoderamiento femenino"},"content":{"rendered":"\n

La meta es contribuir con el desarrollo profesional y personal de 40,000 mujeres mexicanas en cinco a\u00f1os. <\/em><\/p>\n\n\n\n

Contribuir a consolidar la equidad de g\u00e9nero en M\u00e9xico e impulsar el empoderamiento femenino, ha sido una de las principales prioridades de L\u2019Or\u00e9al Groupe. Entre 2020 y 2025, el Grupo invertir\u00e1 100 millones de pesos para empoderar a 40,000 mujeres mexicanas a trav\u00e9s de diferentes programas sociales corporativos y de las marcas.<\/p>\n\n\n\n

Conoce las siete iniciativas que ha emprendido el Grupo para cumplir con esta meta.<\/p>\n\n\n\n

    \n
  1. En 2020 naci\u00f3 el Fondo Global Para Las Mujeres<\/strong>, un fondo ben\u00e9fico que destina 50 millones de euros a organizaciones civiles alrededor del mundo, con el objetivo de luchar contra la desigualdad y apoyar a miles de mujeres a salir de la pobreza, acceder a la educaci\u00f3n, impulsar su desarrollo, a la vez de prevenir y asistir la violencia de g\u00e9nero<\/strong>.  En los \u00faltimos dos a\u00f1os, L\u2019Or\u00e9al Groupe ha donado cerca de 20 millones de pesos a 9 organizaciones mexicanas, que con su labor atienden las necesidades locales de mujeres en situaci\u00f3n de extrema vulnerabilidad. <\/li>\n\n\n\n
  2. En alianza con Casa Gaviota A.C.<\/strong>, la filial de L\u2019Or\u00e9al Groupe en M\u00e9xico desarroll\u00f3 Belleza por un Futuro desde hace seis a\u00f1os, con el fin de brindar capacitaciones en estilismo y maquillaje a personas en situaci\u00f3n de vulnerabilidad social y econ\u00f3mica, y as\u00ed lograr su inserci\u00f3n laboral y que puedan salir de c\u00edrculos de violencia<\/strong>. A la fecha, m\u00e1s de 1,800 mujeres han formado parte de este programa, la meta es capacitar a 5,000 mujeres para 2025. <\/li>\n\n\n\n
  3. Conscientes de la desigualdad de g\u00e9nero en el \u00e1mbito cient\u00edfico, L\u2019Or\u00e9al Groupe ha promovido que el mundo necesita ciencia y la ciencia necesita mujeres, a trav\u00e9s de su programa Para Las Mujeres en la Ciencia, que naci\u00f3 hace 25 a\u00f1os a nivel global y est\u00e1 presente en M\u00e9xico desde hace 16 a\u00f1os<\/strong>. En nuestro pa\u00eds, en conjunto con la UNESCO, la Academia Mexicana de Ciencias y la CONALMEX, L\u2019Or\u00e9al ha reconocido y apoyado la investigaci\u00f3n de 92 cient\u00edficas mexicanas<\/strong>.<\/li>\n\n\n\n
  4. El movimiento Mujeres que Mueven a M\u00e9xico<\/strong> es otra de las iniciativas que impulsa el empoderamiento femenino; surgi\u00f3 en 2022, durante el 60 aniversario del Grupo en el mercado. En colaboraci\u00f3n con la Embajada de Francia en M\u00e9xico y Opini\u00f3n 51, este programa busca promover la equidad de g\u00e9nero y el empoderamiento femenino, visibilizando a mujeres que han destacado a lo largo de su vida por su liderazgo y trascendencia profesional y personal<\/strong>. A trav\u00e9s de una exposici\u00f3n fotogr\u00e1fica y videos disponibles en Youtube, Instagram y Spotify, destacadas mujeres mexicanas como activistas, cient\u00edficas, atletas, emprendedoras, periodistas, artistas y escritoras nos inspiran a perseguir nuestros sue\u00f1os y ser parte del cambio. <\/li>\n\n\n\n
  5. De igual manera, las marcas del Grupo se han sumado a la causa del empoderamiento femenino. En 2020, se lanz\u00f3 la iniciativa Stand Up Contra el Acoso Callejero de L\u2019Or\u00e9al Paris<\/strong>, en alianza con Casa Gaviota, que busca combatir el acoso sexual en espacios p\u00fablicos. <\/li>\n\n\n\n
  6. Tambi\u00e9n en 2020, Lanc\u00f4me M\u00e9xico se sum\u00f3 a la iniciativa global, Write Your Future<\/strong>, en alianza con ProLiteracy, la cual busca que m\u00e1s mexicanas en situaci\u00f3n de vulnerabilidad completen sus estudios en educaci\u00f3n primaria, secundaria o preparatoria<\/strong>. <\/li>\n\n\n\n
  7. En 2022, YSL, en conjunto con Fundaci\u00f3n Origen, present\u00f3 la iniciativa El Abuso no es amor <\/strong>con el objetivo de prevenir la violencia de pareja, creando conciencia sobre las se\u00f1ales de alarma<\/strong>. Cuenta con una l\u00ednea de ayuda disponible 24\/7, atendida por psic\u00f3logos expertos de manera an\u00f3nima, personalizada y gratuita. Tel.: 800 520 0030 \/ WhatsApp: 55 4290 9919<\/strong>.<\/li>\n<\/ol>\n\n\n\n
    \"\"<\/figure>\n\n\n\n

    \u201cEn L\u2019Or\u00e9al Groupe impulsamos el papel de la mujer en la sociedad; ha sido uno de nuestros principales objetivos desde nuestro primer d\u00eda en M\u00e9xico, hace m\u00e1s de 60 a\u00f1os. Nos enorgullece nuestra historia de empoderamiento femenino, que nos ha permitido trabajar de la mano con ellas para crear la belleza que mueve al mundo\u201d, se\u00f1al\u00f3 Araceli Becerril, directora de Comunicaci\u00f3n, Asuntos P\u00fablicos y Sustentabilidad para L\u2019Or\u00e9al Groupe M\u00e9xico. <\/p>\n\n\n\n

    Es as\u00ed como L\u2019Or\u00e9al crea m\u00e1s y mejores oportunidades para las mujeres, ofreciendo todas las herramientas posibles para que cada una tenga su lugar y reconocimiento en nuestra sociedad.<\/p>\n\n\n\n

    \"\"<\/figure>\n","protected":false},"excerpt":{"rendered":"

    La meta es contribuir con el desarrollo profesional y personal de 40,000 mujeres mexicanas en cinco a\u00f1os.  Contribuir a consolidar la equidad de g\u00e9nero en M\u00e9xico e impulsar el empoderamiento femenino, ha sido una de las principales prioridades de L\u2019Or\u00e9al Groupe. Entre 2020 y 2025, el Grupo invertir\u00e1 100 millones de pesos para empoderar a […]<\/p>\n","protected":false},"author":3,"featured_media":5055,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":"","_wpscppro_dont_share_socialmedia":false,"_wpscppro_custom_social_share_image":0,"_facebook_share_type":"","_twitter_share_type":"","_linkedin_share_type":"","_pinterest_share_type":"","_linkedin_share_type_page":"","_instagram_share_type":"","_medium_share_type":"","_threads_share_type":"","_selected_social_profile":[],"_wpsp_enable_custom_social_template":false,"_wpsp_social_scheduling":{"enabled":false,"datetime":null,"platforms":[],"status":"template_only","dateOption":"today","timeOption":"now","customDays":"","customHours":"","customDate":"","customTime":"","schedulingType":"absolute"},"_wpsp_active_default_template":true},"categories":[21],"tags":[],"class_list":["post-5054","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industria"],"yoast_head":"\nL\u2019Or\u00e9al Groupe invertir\u00e1 100 mdp al 2025 para impulsar el empoderamiento femenino - 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