{"id":5145,"date":"2023-04-14T18:13:27","date_gmt":"2023-04-14T18:13:27","guid":{"rendered":"https:\/\/b2v.mx\/media\/?p=5145"},"modified":"2023-04-14T18:13:28","modified_gmt":"2023-04-14T18:13:28","slug":"precio-un-factor-decisivo-para-el-73-de-la-genz-al-realizar-un-compra","status":"publish","type":"post","link":"https:\/\/b2v.mx\/media\/precio-un-factor-decisivo-para-el-73-de-la-genz-al-realizar-un-compra\/","title":{"rendered":"Precio, un factor decisivo para el 73% de la GenZ al realizar un compra"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>Acercar las mejores ofertas por los canales correctos ser\u00e1 esencial.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El dinamismo social y econ\u00f3mico impulsan un cambio constante en el comportamiento de los consumidores, dando como resultado compradores m\u00e1s cautelosos con sus finanzas y m\u00e1s intencionales al momento de realizar compras, de acuerdo con un estudio realizado por la firma Offerwise en conjunto con Google.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cVemos que en el corto plazo, el precio ser\u00eda una prioridad para los consumidores. <strong>Acercar las mejores ofertas por los canales correctos ser\u00e1 esencial, mientras que mejores e innovadoras experiencias ir\u00e1n tomando mayor relevancia entre las preferencias de los compradores<\/strong>\u201d, mencion\u00f3 Pablo Castellanos, director de investigaci\u00f3n de Google M\u00e9xico.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El informe tambi\u00e9n se\u00f1ala que las finanzas personales y el c\u00f3mo son administradas son factores elementales en la decisi\u00f3n de compra. El estudio encontr\u00f3 que el <strong>70% de los mexicanos encuestados considera que tiene una buena organizaci\u00f3n financiera al ir de compras<\/strong>. Y, sin duda, desde la Generaci\u00f3n Z (73%), hasta las generaciones econ\u00f3micamente activas de mayor edad <strong>(75%), consideran que el precio es el principal factor decisivo al realizar una transacci\u00f3n, seguido de la facilidad de compra y experiencias previas con la marca<\/strong>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La encuesta tambi\u00e9n revel\u00f3 que las personas est\u00e1n siendo intencionales, lo que impulsa que los compradores realicen una investigaci\u00f3n exhaustiva antes de realizar un gasto. Por ejemplo, 9 de cada 10 mexicanos investiga sobre un producto o servicio antes de adquirirlo, empleando diferentes canales: <strong>46% lo hace a trav\u00e9s de tiendas f\u00edsicas, 42% en Google y 38% en YouTube<\/strong>. Mientras que, del total de los encuestados, <strong>el 76% considera haber utilizado el Buscador de Google dentro de su proceso de compra <\/strong>y<strong> el 56% reporta a YouTube como una plataforma consultada durante el proceso de investigaci\u00f3n y compra<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El reporte tambi\u00e9n dio una perspectiva de los intereses que tendr\u00e1n los consumidores en el futuro:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Compras m\u00e1s pr\u00e1cticas y r\u00e1pidas (64%)<\/li>\n\n\n\n<li>Que surjan nuevo m\u00e9todos de pago (60%)<\/li>\n\n\n\n<li>Una experiencia de compra m\u00e1s innovadora y tecnol\u00f3gica (44%)<\/li>\n\n\n\n<li>Experiencia de compra cada vez m\u00e1s personalizada seg\u00fan cada cliente (42%)<\/li>\n\n\n\n<li>Que haya m\u00e1s canales de atenci\u00f3n al cliente (34%)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Conectar de forma innovadora con las nuevas necesidades, a trav\u00e9s de los canales que se posicionan como fuente de consulta para las personas, representa una oportunidad para las marcas. Por ello, <strong>hemos integrado capacidades de Inteligencia Artificial a diversas herramientas a las que pueden acceder los minoristas, permiti\u00e9ndoles impulsar un crecimiento rentable en sus negocios, generar m\u00e1s valor y mayor impacto<\/strong>, estas son las siguientes:\u00a0<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Performance Max<\/strong>: Herramienta que usa el Aprendizaje Autom\u00e1tico para hacer crecer los negocios. A partir de los datos que conoce el minorista (presupuesto, objetivos de negocio y conversiones), la IA permite que las marcas puedan acceder a todo el inventario de Google Ads (YT, Display, B\u00fasquedas, Discover, Maps) con una sola campa\u00f1a y encontrar clientes potenciales para alcanzar sus objetivos, optimizando los costos, para maximizar el rendimiento de las campa\u00f1as a trav\u00e9s de los canales de Google. En conjunto, la B\u00fasqueda y Performance Max, potenciadas por Inteligencia Artificial, ayudan a maximizar las conversiones en todos los espacios de Google.<\/li>\n<\/ol>\n\n\n\n<ol class=\"wp-block-list\" start=\"2\">\n<li><strong>Herramientas de creatividad para YouTube<\/strong>: A partir de la gran variedad de dispositivos y tipos de contenido, conectar con los h\u00e1bitos de los consumidores es demasiado complejo. Con las soluciones de creatividad impulsadas por IA, las marcas pueden generar anuncios de video y mejorar aquellos existentes a partir de la automatizaci\u00f3n de procesos creativos, como el recortar videos publicitarios e incluso agregar voz en <em>off<\/em> con un solo clic. Tambi\u00e9n ayuda a impulsar campa\u00f1as seg\u00fan el objetivo del<em> retailer<\/em>: generar conciencia o potenciar una acci\u00f3n.<\/li>\n<\/ol>\n\n\n\n<ol class=\"wp-block-list\" start=\"3\">\n<li><strong>Concordancia amplia<\/strong>: Los modelos de lenguaje de hoy en d\u00eda mejoraron en un 50% su capacidad para entender el lenguaje humano. Estos avances permiten a los anunciantes aparecer en m\u00e1s momentos de b\u00fasqueda y capturar nuevas oportunidades en tiempo real<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cGoogle es pionero en el desarrollo de Inteligencia Artificial desde hace m\u00e1s de 10 a\u00f1os y esta tecnolog\u00eda ha sido la base de nuestro negocio de publicidad. <strong>En la actualidad nuestros modelos tienen un entendimiento 50% mayor del lenguaje<\/strong>. Eso se traduce en resultados de negocio reales para nuestros clientes. Por ejemplo, hemos visto marcas que adoptan soluciones, como Performance Max, y registran un aumento en sus conversiones de m\u00e1s de 160%, mientras que sus ventas totales crecen casi 40%\u201d, se\u00f1al\u00f3 Juan Vallejo, l\u00edder de industria de retail en Google M\u00e9xico.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El comportamiento del consumidor se modifica de manera constante, estar al tanto de los cambios y ser flexibles ante ellos, debe estar en el ADN de los minoristas, para optimizar estrategias que vayan acorde con estos cambios,&nbsp; existen herramientas de Inteligencia Artificial que est\u00e1n al alcance de la mano y&nbsp; que pueden ser de gran utilidad.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"936\" height=\"483\" src=\"https:\/\/b2v.mx\/media\/wp-content\/uploads\/2023\/04\/2-5.jpg\" alt=\"\" class=\"wp-image-5147\" srcset=\"https:\/\/b2v.mx\/media\/wp-content\/uploads\/2023\/04\/2-5.jpg 936w, https:\/\/b2v.mx\/media\/wp-content\/uploads\/2023\/04\/2-5-300x155.jpg 300w, https:\/\/b2v.mx\/media\/wp-content\/uploads\/2023\/04\/2-5-768x396.jpg 768w, https:\/\/b2v.mx\/media\/wp-content\/uploads\/2023\/04\/2-5-600x310.jpg 600w\" sizes=\"(max-width: 936px) 100vw, 936px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Acercar las mejores ofertas por los canales correctos ser\u00e1 esencial. El dinamismo social y econ\u00f3mico impulsan un cambio constante en el comportamiento de los consumidores, dando como resultado compradores m\u00e1s cautelosos con sus finanzas y m\u00e1s intencionales al momento de realizar compras, de acuerdo con un estudio realizado por la firma Offerwise en conjunto con [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":5146,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":"","_wpscppro_dont_share_socialmedia":false,"_wpscppro_custom_social_share_image":0,"_facebook_share_type":"","_twitter_share_type":"","_linkedin_share_type":"","_pinterest_share_type":"","_linkedin_share_type_page":"","_instagram_share_type":"","_medium_share_type":"","_threads_share_type":"","_selected_social_profile":[],"_wpsp_enable_custom_social_template":false,"_wpsp_social_scheduling":{"enabled":false,"datetime":null,"platforms":[],"status":"template_only","dateOption":"today","timeOption":"now","customDays":"","customHours":"","customDate":"","customTime":"","schedulingType":"absolute"},"_wpsp_active_default_template":true},"categories":[19],"tags":[],"class_list":["post-5145","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-b2v"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Precio, un factor decisivo para el 73% de la GenZ al realizar un compra - B2V Media<\/title>\n<meta name=\"description\" content=\"%\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/b2v.mx\/media\/precio-un-factor-decisivo-para-el-73-de-la-genz-al-realizar-un-compra\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Precio, un factor decisivo para el 73% de la GenZ al realizar un compra - B2V Media\" \/>\n<meta property=\"og:description\" content=\"%\" \/>\n<meta property=\"og:url\" content=\"https:\/\/b2v.mx\/media\/precio-un-factor-decisivo-para-el-73-de-la-genz-al-realizar-un-compra\/\" \/>\n<meta property=\"og:site_name\" content=\"B2V Media\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/b2vmx\" \/>\n<meta property=\"article:author\" content=\"https:\/\/facebook.com\/b2vmx\" \/>\n<meta property=\"article:published_time\" content=\"2023-04-14T18:13:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-04-14T18:13:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/b2v.mx\/media\/wp-content\/uploads\/2023\/04\/1-3-scaled.jpg?fit=2560%2C1707&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Editor\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/www.twitter.com\/b2vmx\" \/>\n<meta name=\"twitter:site\" content=\"@b2v_mx\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Editor\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/b2v.mx\\\/media\\\/precio-un-factor-decisivo-para-el-73-de-la-genz-al-realizar-un-compra\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/b2v.mx\\\/media\\\/precio-un-factor-decisivo-para-el-73-de-la-genz-al-realizar-un-compra\\\/\"},\"author\":{\"name\":\"Editor\",\"@id\":\"https:\\\/\\\/b2v.mx\\\/media\\\/#\\\/schema\\\/person\\\/19975bd0e669232f9c601ca6a3879095\"},\"headline\":\"Precio, un factor decisivo para el 73% de la GenZ al realizar un compra\",\"datePublished\":\"2023-04-14T18:13:27+00:00\",\"dateModified\":\"2023-04-14T18:13:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/b2v.mx\\\/media\\\/precio-un-factor-decisivo-para-el-73-de-la-genz-al-realizar-un-compra\\\/\"},\"wordCount\":836,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/b2v.mx\\\/media\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/b2v.mx\\\/media\\\/precio-un-factor-decisivo-para-el-73-de-la-genz-al-realizar-un-compra\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/b2v.mx\\\/media\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/1-3-scaled.jpg\",\"articleSection\":[\"Negocios\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/b2v.mx\\\/media\\\/precio-un-factor-decisivo-para-el-73-de-la-genz-al-realizar-un-compra\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/b2v.mx\\\/media\\\/precio-un-factor-decisivo-para-el-73-de-la-genz-al-realizar-un-compra\\\/\",\"url\":\"https:\\\/\\\/b2v.mx\\\/media\\\/precio-un-factor-decisivo-para-el-73-de-la-genz-al-realizar-un-compra\\\/\",\"name\":\"Precio, un factor decisivo para el 73% de la GenZ al realizar un compra - B2V Media\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/b2v.mx\\\/media\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/b2v.mx\\\/media\\\/precio-un-factor-decisivo-para-el-73-de-la-genz-al-realizar-un-compra\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/b2v.mx\\\/media\\\/precio-un-factor-decisivo-para-el-73-de-la-genz-al-realizar-un-compra\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/b2v.mx\\\/media\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/1-3-scaled.jpg\",\"datePublished\":\"2023-04-14T18:13:27+00:00\",\"dateModified\":\"2023-04-14T18:13:28+00:00\",\"description\":\"%\",\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/b2v.mx\\\/media\\\/precio-un-factor-decisivo-para-el-73-de-la-genz-al-realizar-un-compra\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/b2v.mx\\\/media\\\/precio-un-factor-decisivo-para-el-73-de-la-genz-al-realizar-un-compra\\\/#primaryimage\",\"url\":\"https:\\\/\\\/b2v.mx\\\/media\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/1-3-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/b2v.mx\\\/media\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/1-3-scaled.jpg\",\"width\":2560,\"height\":1707},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/b2v.mx\\\/media\\\/#website\",\"url\":\"https:\\\/\\\/b2v.mx\\\/media\\\/\",\"name\":\"B2V Media\",\"description\":\"Sitio de Contenidos de Negocios\",\"publisher\":{\"@id\":\"https:\\\/\\\/b2v.mx\\\/media\\\/#organization\"},\"alternateName\":\"B2V MX\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/b2v.mx\\\/media\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/b2v.mx\\\/media\\\/#organization\",\"name\":\"B2V Media\",\"alternateName\":\"B2V MX\",\"url\":\"https:\\\/\\\/b2v.mx\\\/media\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/b2v.mx\\\/media\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/b2v.mx\\\/media\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/Logos_Mesa-de-trabajo-1-1.png\",\"contentUrl\":\"https:\\\/\\\/b2v.mx\\\/media\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/Logos_Mesa-de-trabajo-1-1.png\",\"width\":1080,\"height\":1080,\"caption\":\"B2V Media\"},\"image\":{\"@id\":\"https:\\\/\\\/b2v.mx\\\/media\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/b2vmx\",\"https:\\\/\\\/x.com\\\/b2v_mx\",\"https:\\\/\\\/www.instagram.com\\\/b2vmx\\\/\",\"https:\\\/\\\/linkedin.com\\\/business\\\/b2vmx\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/b2v.mx\\\/media\\\/#\\\/schema\\\/person\\\/19975bd0e669232f9c601ca6a3879095\",\"name\":\"Editor\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/20af5fb450db1167afd101d6b4d43d4c1fb63be46f1e3adcfeb12b0ffd4b44bf?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/20af5fb450db1167afd101d6b4d43d4c1fb63be46f1e3adcfeb12b0ffd4b44bf?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/20af5fb450db1167afd101d6b4d43d4c1fb63be46f1e3adcfeb12b0ffd4b44bf?s=96&d=mm&r=g\",\"caption\":\"Editor\"},\"sameAs\":[\"https:\\\/\\\/b2v.mx\",\"https:\\\/\\\/facebook.com\\\/b2vmx\",\"https:\\\/\\\/www.instagram.com\\\/b2vmx\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/b2vmx\",\"https:\\\/\\\/x.com\\\/https:\\\/\\\/www.twitter.com\\\/b2vmx\",\"https:\\\/\\\/www.youtube.com\\\/@B2Vyoutube\"],\"url\":\"https:\\\/\\\/b2v.mx\\\/media\\\/author\\\/editor\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Precio, un factor decisivo para el 73% de la GenZ al realizar un compra - B2V Media","description":"%","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/b2v.mx\/media\/precio-un-factor-decisivo-para-el-73-de-la-genz-al-realizar-un-compra\/","og_locale":"es_ES","og_type":"article","og_title":"Precio, un factor decisivo para el 73% de la GenZ al realizar un compra - B2V Media","og_description":"%","og_url":"https:\/\/b2v.mx\/media\/precio-un-factor-decisivo-para-el-73-de-la-genz-al-realizar-un-compra\/","og_site_name":"B2V Media","article_publisher":"https:\/\/www.facebook.com\/b2vmx","article_author":"https:\/\/facebook.com\/b2vmx","article_published_time":"2023-04-14T18:13:27+00:00","article_modified_time":"2023-04-14T18:13:28+00:00","og_image":[{"width":2560,"height":1707,"url":"https:\/\/i0.wp.com\/b2v.mx\/media\/wp-content\/uploads\/2023\/04\/1-3-scaled.jpg?fit=2560%2C1707&ssl=1","type":"image\/jpeg"}],"author":"Editor","twitter_card":"summary_large_image","twitter_creator":"@https:\/\/www.twitter.com\/b2vmx","twitter_site":"@b2v_mx","twitter_misc":{"Escrito por":"Editor","Tiempo de lectura":"4 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/b2v.mx\/media\/precio-un-factor-decisivo-para-el-73-de-la-genz-al-realizar-un-compra\/#article","isPartOf":{"@id":"https:\/\/b2v.mx\/media\/precio-un-factor-decisivo-para-el-73-de-la-genz-al-realizar-un-compra\/"},"author":{"name":"Editor","@id":"https:\/\/b2v.mx\/media\/#\/schema\/person\/19975bd0e669232f9c601ca6a3879095"},"headline":"Precio, un factor decisivo para el 73% de la GenZ al realizar un compra","datePublished":"2023-04-14T18:13:27+00:00","dateModified":"2023-04-14T18:13:28+00:00","mainEntityOfPage":{"@id":"https:\/\/b2v.mx\/media\/precio-un-factor-decisivo-para-el-73-de-la-genz-al-realizar-un-compra\/"},"wordCount":836,"commentCount":0,"publisher":{"@id":"https:\/\/b2v.mx\/media\/#organization"},"image":{"@id":"https:\/\/b2v.mx\/media\/precio-un-factor-decisivo-para-el-73-de-la-genz-al-realizar-un-compra\/#primaryimage"},"thumbnailUrl":"https:\/\/b2v.mx\/media\/wp-content\/uploads\/2023\/04\/1-3-scaled.jpg","articleSection":["Negocios"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/b2v.mx\/media\/precio-un-factor-decisivo-para-el-73-de-la-genz-al-realizar-un-compra\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/b2v.mx\/media\/precio-un-factor-decisivo-para-el-73-de-la-genz-al-realizar-un-compra\/","url":"https:\/\/b2v.mx\/media\/precio-un-factor-decisivo-para-el-73-de-la-genz-al-realizar-un-compra\/","name":"Precio, un factor decisivo para el 73% de la GenZ al realizar un compra - B2V Media","isPartOf":{"@id":"https:\/\/b2v.mx\/media\/#website"},"primaryImageOfPage":{"@id":"https:\/\/b2v.mx\/media\/precio-un-factor-decisivo-para-el-73-de-la-genz-al-realizar-un-compra\/#primaryimage"},"image":{"@id":"https:\/\/b2v.mx\/media\/precio-un-factor-decisivo-para-el-73-de-la-genz-al-realizar-un-compra\/#primaryimage"},"thumbnailUrl":"https:\/\/b2v.mx\/media\/wp-content\/uploads\/2023\/04\/1-3-scaled.jpg","datePublished":"2023-04-14T18:13:27+00:00","dateModified":"2023-04-14T18:13:28+00:00","description":"%","inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/b2v.mx\/media\/precio-un-factor-decisivo-para-el-73-de-la-genz-al-realizar-un-compra\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/b2v.mx\/media\/precio-un-factor-decisivo-para-el-73-de-la-genz-al-realizar-un-compra\/#primaryimage","url":"https:\/\/b2v.mx\/media\/wp-content\/uploads\/2023\/04\/1-3-scaled.jpg","contentUrl":"https:\/\/b2v.mx\/media\/wp-content\/uploads\/2023\/04\/1-3-scaled.jpg","width":2560,"height":1707},{"@type":"WebSite","@id":"https:\/\/b2v.mx\/media\/#website","url":"https:\/\/b2v.mx\/media\/","name":"B2V Media","description":"Sitio de Contenidos de Negocios","publisher":{"@id":"https:\/\/b2v.mx\/media\/#organization"},"alternateName":"B2V MX","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/b2v.mx\/media\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/b2v.mx\/media\/#organization","name":"B2V Media","alternateName":"B2V MX","url":"https:\/\/b2v.mx\/media\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/b2v.mx\/media\/#\/schema\/logo\/image\/","url":"https:\/\/b2v.mx\/media\/wp-content\/uploads\/2020\/04\/Logos_Mesa-de-trabajo-1-1.png","contentUrl":"https:\/\/b2v.mx\/media\/wp-content\/uploads\/2020\/04\/Logos_Mesa-de-trabajo-1-1.png","width":1080,"height":1080,"caption":"B2V Media"},"image":{"@id":"https:\/\/b2v.mx\/media\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/b2vmx","https:\/\/x.com\/b2v_mx","https:\/\/www.instagram.com\/b2vmx\/","https:\/\/linkedin.com\/business\/b2vmx"]},{"@type":"Person","@id":"https:\/\/b2v.mx\/media\/#\/schema\/person\/19975bd0e669232f9c601ca6a3879095","name":"Editor","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/20af5fb450db1167afd101d6b4d43d4c1fb63be46f1e3adcfeb12b0ffd4b44bf?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/20af5fb450db1167afd101d6b4d43d4c1fb63be46f1e3adcfeb12b0ffd4b44bf?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/20af5fb450db1167afd101d6b4d43d4c1fb63be46f1e3adcfeb12b0ffd4b44bf?s=96&d=mm&r=g","caption":"Editor"},"sameAs":["https:\/\/b2v.mx","https:\/\/facebook.com\/b2vmx","https:\/\/www.instagram.com\/b2vmx","https:\/\/www.linkedin.com\/company\/b2vmx","https:\/\/x.com\/https:\/\/www.twitter.com\/b2vmx","https:\/\/www.youtube.com\/@B2Vyoutube"],"url":"https:\/\/b2v.mx\/media\/author\/editor\/"}]}},"_links":{"self":[{"href":"https:\/\/b2v.mx\/media\/wp-json\/wp\/v2\/posts\/5145","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/b2v.mx\/media\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/b2v.mx\/media\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/b2v.mx\/media\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/b2v.mx\/media\/wp-json\/wp\/v2\/comments?post=5145"}],"version-history":[{"count":1,"href":"https:\/\/b2v.mx\/media\/wp-json\/wp\/v2\/posts\/5145\/revisions"}],"predecessor-version":[{"id":5148,"href":"https:\/\/b2v.mx\/media\/wp-json\/wp\/v2\/posts\/5145\/revisions\/5148"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/b2v.mx\/media\/wp-json\/wp\/v2\/media\/5146"}],"wp:attachment":[{"href":"https:\/\/b2v.mx\/media\/wp-json\/wp\/v2\/media?parent=5145"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/b2v.mx\/media\/wp-json\/wp\/v2\/categories?post=5145"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/b2v.mx\/media\/wp-json\/wp\/v2\/tags?post=5145"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}