{"id":5149,"date":"2023-04-14T18:16:23","date_gmt":"2023-04-14T18:16:23","guid":{"rendered":"https:\/\/b2v.mx\/media\/?p=5149"},"modified":"2023-08-06T22:26:21","modified_gmt":"2023-08-07T04:26:21","slug":"mastercard-dejara-de-producir-tarjetas-de-plastico-no-reciclado-en-2028","status":"publish","type":"post","link":"https:\/\/b2v.mx\/media\/mastercard-dejara-de-producir-tarjetas-de-plastico-no-reciclado-en-2028\/","title":{"rendered":"Mastercard dejar\u00e1 de producir tarjetas de pl\u00e1stico no reciclado en 2028"},"content":{"rendered":"\n

Estamos impulsando nuestro negocio hacia cero emisiones netas y aprovechando nuestra red y escala para acelerar la transici\u00f3n hacia una econom\u00eda regenerativa y baja en carbono.<\/em><\/p>\n\n\n\n

Estamos impulsando nuestro negocio hacia cero emisiones netas y aprovechando nuestra red y escala para acelerar la transici\u00f3n hacia una econom\u00eda regenerativa y baja en carbono.<\/em><\/p>\n\n\n\n

En el marco del mes de la tierra<\/strong>, Mastercard anunci\u00f3 que est\u00e1 acelerando sus esfuerzos para eliminar los pl\u00e1sticos<\/strong> de PVC de primer uso de las tarjetas <\/strong>de pago en su red para 2028. Esta medida refuerza a\u00fan m\u00e1s los compromisos de sostenibilidad de la empresa y ampl\u00eda la accesibilidad de ofertas de tarjetas m\u00e1s sostenibles para los consumidores que buscan una forma de reducir el impacto medioambiental de su cartera.<\/p>\n\n\n\n

A partir del 1 de enero de 2028, todas las tarjetas de pago de pl\u00e1stico de nueva producci\u00f3n deber\u00e1n fabricarse con materiales m\u00e1s sostenibles -incluidos pl\u00e1sticos reciclados o de origen biol\u00f3gico, como rPVC, rPET o PLA- y aprobarse a trav\u00e9s de un programa de certificaci\u00f3n<\/strong>, en una medida pionera para una red de pago. La empresa apoyar\u00e1 a sus socios emisores globales durante la transici\u00f3n del PVC virgen.<\/p>\n\n\n\n

Mastercard lanz\u00f3 su Programa de Tarjetas Sostenibles en 2018. Desde entonces, m\u00e1s de 330 emisores en 80 pa\u00edses se han unido al programa, trabajando en colaboraci\u00f3n con los principales fabricantes de tarjetas para convertir m\u00e1s de 168 millones de tarjetas de su red a materiales reciclados y de base biol\u00f3gica<\/strong>. El anuncio de hoy acelera a\u00fan m\u00e1s estos esfuerzos, al tiempo que complementa el trabajo de la empresa para ofrecer programas innovadores de tarjetas digitales que eliminen por completo la necesidad de ofrecer tarjetas f\u00edsicas.<\/p>\n\n\n\n

Mastercard certificar\u00e1 todas las tarjetas de nueva fabricaci\u00f3n para evaluar su composici\u00f3n y sostenibilidad<\/strong>; esta certificaci\u00f3n <\/strong>ser\u00e1 validada por un auditor independiente. Una vez validada, la tarjeta podr\u00e1 llevar impresa la marca Card Eco Certification.<\/p>\n\n\n\n

\u201cEn Mastercard estamos liderando y dando forma al <\/em>esfuerzo colectivo de nuestra industria por lograr un futuro m\u00e1s sostenible y m\u00e1s consciente del medio ambiente<\/strong>\u201c, dijo Ajay Bhalla, presidente de Cibern\u00e9tica e Inteligencia de Mastercard. \u201cA medida que nuestros clientes responden al creciente deseo de los consumidores de tomar decisiones m\u00e1s respetuosas con el medio ambiente, nosotros nos comprometemos firmemente a reducir nuestra huella ambiental en beneficio de las personas, el planeta y el crecimiento inclusivo<\/strong>.\u201d<\/p>\n\n\n\n

Mastercard estableci\u00f3 sus esfuerzos de sostenibilidad hace m\u00e1s de una d\u00e9cada con un enfoque en la inclusi\u00f3n financiera<\/strong>, la responsabilidad de los datos y el medio ambiente. A trav\u00e9s de su red, colabora con socios para llevar al mercado innovaciones e iniciativas medioambientales, como nuestra Coalici\u00f3n Priceless Planet, la Calculadora de Carbono y la Tarjeta Sostenible. <\/p>\n\n\n\n

\u201cMastercard se compromete a promover la acci\u00f3n clim\u00e1tica y reducir los desechos, impulsando nuestro negocio hacia cero emisiones netas<\/strong> y aprovechando nuestra red y escala para acelerar la transici\u00f3n hacia una econom\u00eda regenerativa y baja en carbono<\/strong>\u201d, dijo Ellen Jackowski, directora de Sostenibilidad de Mastercard.<\/p>\n\n\n\n

En 2018, a trav\u00e9s del Laboratorio de Seguridad Digital de Mastercard, la compa\u00f1\u00eda lanz\u00f3 la alianza Greener Payments Partnership con los fabricantes de tarjetas Gemalto, Giesecke+Devrient e IDEMIA para reducir el uso de pl\u00e1stico PVC de primer uso en la fabricaci\u00f3n de tarjetas. Los bancos participantes en la iniciativa de Mastercard <\/strong>abarcan m\u00e1s de 80 pa\u00edses de todo el mundo. En 2021 lanz\u00f3 el programa Mastercard Card Eco-Certification (\u201cCEC\u201d).<\/p>\n\n\n\n

Impulsando un futuro m\u00e1s sostenible<\/strong><\/p>\n\n\n\n

Mastercard incluye a 20,000 clientes y socios bancarios que, en conjunto, llegan a m\u00e1s de 3,000 millones de titulares de tarjetas. \u201cA trav\u00e9s de esta red, colaboramos con socios para introducir en el mercado innovaciones e iniciativas medioambientales, como la Coalici\u00f3n Priceless Planet, la Calculadora de Carbono y el Programa de Tarjetas Sostenibles. Adem\u00e1s, colaboramos con los sectores p\u00fablico, privado y social para impulsar la pr\u00f3xima generaci\u00f3n de innovaci\u00f3n clim\u00e1tica. Nuestro Laboratorio de Innovaci\u00f3n en Sostenibilidad sirve como centro de I+D para productos digitales sostenibles y como plataforma para la creaci\u00f3n conjunta con socios\u201d, se\u00f1alaron fuentes de Mastercard.<\/p>\n\n\n\n

\"\"<\/figure>\n","protected":false},"excerpt":{"rendered":"

Estamos impulsando nuestro negocio hacia cero emisiones netas y aprovechando nuestra red y escala para acelerar la transici\u00f3n hacia una econom\u00eda regenerativa y baja en carbono. Estamos impulsando nuestro negocio hacia cero emisiones netas y aprovechando nuestra red y escala para acelerar la transici\u00f3n hacia una econom\u00eda regenerativa y baja en carbono. En el marco […]<\/p>\n","protected":false},"author":3,"featured_media":5150,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":"","_wpscppro_dont_share_socialmedia":false,"_wpscppro_custom_social_share_image":0,"_facebook_share_type":"","_twitter_share_type":"","_linkedin_share_type":"","_pinterest_share_type":"","_linkedin_share_type_page":"","_instagram_share_type":"","_medium_share_type":"","_threads_share_type":"","_selected_social_profile":[],"_wpsp_enable_custom_social_template":false,"_wpsp_social_scheduling":{"enabled":false,"datetime":null,"platforms":[],"status":"template_only","dateOption":"today","timeOption":"now","customDays":"","customHours":"","customDate":"","customTime":"","schedulingType":"absolute"},"_wpsp_active_default_template":true},"categories":[35],"tags":[],"class_list":["post-5149","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-responsabilidad"],"yoast_head":"\nMastercard dejar\u00e1 de producir tarjetas de pl\u00e1stico no reciclado en 2028 - 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