{"id":5522,"date":"2023-04-25T11:51:16","date_gmt":"2023-04-25T17:51:16","guid":{"rendered":"https:\/\/b2v.mx\/media\/?p=5522"},"modified":"2023-04-26T12:51:12","modified_gmt":"2023-04-26T18:51:12","slug":"smirnoff-x1-tamarindo-smirnoff-smash-bebidas-alcoholicas-preparadas","status":"publish","type":"post","link":"https:\/\/b2v.mx\/media\/smirnoff-x1-tamarindo-smirnoff-smash-bebidas-alcoholicas-preparadas\/","title":{"rendered":"Smirnoff X1 Tamarindo y Smirnoff Smash, una revoluci\u00f3n en el segmento de bebidas alcoh\u00f3licas preparadas"},"content":{"rendered":"\n

Las nuevas propuestas de la marca cuentan con sabores \u00fanicos pensados en el consumidor mexicano y son resultado de la alianza de negocios entre Diageo y FIFCO en el pa\u00eds.<\/em><\/p>\n\n\n\n

Smirnoff innova y extiende su portafolio al segmento de las bebidas con alcohol preparadas con el lanzamiento en M\u00e9xico de dos propuestas originales e irreverentes incluyendo la nueva versi\u00f3n en lata de Smirnoff Tamarindo, el vodka que revolucion\u00f3 el mercado hace unos a\u00f1os con su sabor a tamarindo y enamor\u00f3 a los mexicanos por su peculiar sabor con un toque \u2018picosito\u2019, y Smirnoff Smash, una nueva propuesta dentro del segmento de las bebidas alcoh\u00f3licas preparadas con dos originales sabores: lima-lim\u00f3n y durazno-mango<\/strong>, que ahora podr\u00e1n disfrutar los consumidores y personas mayores de edad en el pa\u00eds.<\/p>\n\n\n\n

Tanto Smirnoff Tamarindo \u2013el integrante rebelde de Smirnoff\u2013 y Smirnoff Smash \u2013una propuesta innovadora en presentaci\u00f3n divertida y lista para los momentos de compartir\u2013 son bebidas listas para beber creadas pensando en esas ocasiones casuales donde las personas quieren algo listo para s\u00f3lo abrir y disfrutar. Sus sabores son mezclas \u00fanicas pensadas para los momentos de convivencia y celebraciones de una nueva generaci\u00f3n de consumidores.<\/p>\n\n\n\n

\u201cComo marca, en Smirnoff nos atrevimos nuevamente a innovar con esta presentaci\u00f3n en lata y lista para que las personas puedan disfrutar del vodka preferido por muchos mexicanos. Ahora, encontrar\u00e1n su sabor favorito, Smirnoff Tamarindo, y podr\u00e1n tambi\u00e9n experimentar las nuevas combinaciones con Smirnoff Smash. Son dos propuestas \u00fanicas pensadas en ofrecer y acompa\u00f1ar los momentos significativos para una nueva generaci\u00f3n, lo que reitera el compromiso que tenemos de ser y seguir siendo pioneros a nivel global en la creaci\u00f3n de bebidas con alcohol saborizadas y mantenernos en el gusto de los consumidores en M\u00e9xico y el mundo<\/strong>\u201d, coment\u00f3 H\u00e9ctor V\u00e9lez, Responsable de Marca para Smirnoff y Head de Marcas Emergentes para Diageo en M\u00e9xico.<\/p>\n\n\n\n

Las nuevas propuestas de Smirnoff para el mercado mexicano est\u00e1n disponibles en presentaciones de 355 mililitros que pueden adquirirse a partir de mayo en diversos puntos de venta, incluyendo tiendas de conveniencia y autoservicios en la Rep\u00fablica Mexicana, como una opci\u00f3n ideal para acompa\u00f1ar y disfrutar de forma cada momento con nuevos sabores.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Diageo y FIFCO Anuncian Colaboraci\u00f3n en M\u00e9xico<\/strong><\/p>\n\n\n\n

En el marco del lanzamiento de la nueva oferta de bebidas, Diageo, empresa l\u00edder de bebidas con alcohol y creadora de grandes e ic\u00f3nicas marcas (como Smirnoff) y FIFCO anunciaron la extensi\u00f3n de su alianza de negocios con el fin de crear y ofrecer nuevas opciones de bebidas alcoh\u00f3licas preparadas y listas para beber, conocidas como Ready to Drink (RTDs)<\/strong>.<\/p>\n\n\n\n

\u201cEn Diageo conocemos y tenemos presencia en el mercado de RTDs en otros pa\u00edses, como Estados Unidos, donde la categor\u00eda ha crecido r\u00e1pidamente. El inicio de la colaboraci\u00f3n con FIFCO en M\u00e9xico forma parte de nuestros planes y responde al inter\u00e9s de nuestros consumidores para disfrutar y tener acceso a formatos innovadores que son ideales para ocasiones de consumo casuales, ampliando as\u00ed nuestro portafolio y sumando una nueva oferta de bebidas alcoh\u00f3licas preparadas. Nos entusiasma la innovaci\u00f3n y las posibilidades que esta colaboraci\u00f3n representa, incluyendo la oportunidad de extender nuestra presencia a miles de puntos de venta a nivel nacional con una marca como Smirnoff de la mano de nuevos formatos y sabores\u201d, coment\u00f3 Mariano Perotti, Director General para Diageo en M\u00e9xico.<\/p>\n\n\n\n

\u201cPara FIFCO, compa\u00f1\u00eda dedicada a producir y distribuir, bebidas y alimentos; contar con aliados que comparten nuestros objetivos y el inter\u00e9s en la sostenibilidad, no solamente es un gran orgullo sino adem\u00e1s es un compromiso para lograr que aquellas personas que deciden consumir nuestros productos puedan tener acceso a nuevas opciones de bebidas preparadas y listas para consumo. Nos sentimos muy complacidos por la extensi\u00f3n de nuestra alianza de negocios con Diageo hacia M\u00e9xico para continuar con las exitosas colaboraciones que tenemos en otros mercados y pa\u00edses de Centroam\u00e9rica, de la mano de sus ic\u00f3nicas marcas\u201d, expres\u00f3 Juan Carlos Mari\u00f1o P\u00e9rez-Carre\u00f1o, General Manager FIFCO M\u00e9xico.<\/p>\n\n\n\n

\"\"<\/figure>\n","protected":false},"excerpt":{"rendered":"

Las nuevas propuestas de la marca cuentan con sabores \u00fanicos pensados en el consumidor mexicano y son resultado de la alianza de negocios entre Diageo y FIFCO en el pa\u00eds. Smirnoff innova y extiende su portafolio al segmento de las bebidas con alcohol preparadas con el lanzamiento en M\u00e9xico de dos propuestas originales e irreverentes […]<\/p>\n","protected":false},"author":3,"featured_media":5523,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":"","_wpscppro_dont_share_socialmedia":false,"_wpscppro_custom_social_share_image":0,"_facebook_share_type":"","_twitter_share_type":"","_linkedin_share_type":"","_pinterest_share_type":"","_linkedin_share_type_page":"","_instagram_share_type":"","_medium_share_type":"","_threads_share_type":"","_selected_social_profile":[],"_wpsp_enable_custom_social_template":false,"_wpsp_social_scheduling":{"enabled":false,"datetime":null,"platforms":[],"status":"template_only","dateOption":"today","timeOption":"now","customDays":"","customHours":"","customDate":"","customTime":"","schedulingType":"absolute"},"_wpsp_active_default_template":true},"categories":[61],"tags":[439,438,440],"class_list":["post-5522","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lifestyle","tag-alcohol","tag-bedidas","tag-vodka"],"yoast_head":"\nSmirnoff X1 Tamarindo y Smirnoff Smash, una revoluci\u00f3n en el segmento de bebidas alcoh\u00f3licas preparadas - 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