{"id":5533,"date":"2023-04-25T12:01:37","date_gmt":"2023-04-25T18:01:37","guid":{"rendered":"https:\/\/b2v.mx\/media\/?p=5533"},"modified":"2023-08-06T22:28:12","modified_gmt":"2023-08-07T04:28:12","slug":"nest-domes-protectores-tortugas-marinas","status":"publish","type":"post","link":"https:\/\/b2v.mx\/media\/nest-domes-protectores-tortugas-marinas\/","title":{"rendered":"Nest Domes: Los nuevos domos protectores de las tortugas marinas"},"content":{"rendered":"\n

La iniciativa de Banana Boat y Wunderman Thompson Colombia pretende bajar la temperatura de la arena y proteger una especie en peligro de extinci\u00f3n.  <\/em><\/p>\n\n\n\n

Seg\u00fan los expertos, en los \u00faltimos cuatro a\u00f1os el 99% de las tortugas marinas han nacido hembras. El calor de la arena influye en su sexo durante la fase de incubaci\u00f3n: las investigaciones demuestran que si los huevos de tortuga se incuban por debajo de 27,7\u00b0C las cr\u00edas ser\u00e1n machos, y si se incuban por encima de 31\u00b0C, las cr\u00edas ser\u00e1n hembras. Esto significa, por supuesto, que cuanto m\u00e1s caliente est\u00e9 la arena, m\u00e1s probabilidades hay de que nazcan hembras<\/strong>, por lo que aumenta la preocupaci\u00f3n por la posible desaparici\u00f3n de las tortugas marinas.  <\/p>\n\n\n\n

Wunderman Thompson Colombia y Banana Boat, junto con el Programa Colombiano de Conservaci\u00f3n de Tortugas Marinas (ProCTMM), han ideado una soluci\u00f3n innovadora y sostenible: Nest Domes<\/strong>. Inspirados en la forma org\u00e1nica del caparaz\u00f3n de las tortugas y fabricados con materiales naturales, Nest Domes son domos que regulan la temperatura de la arena de las playas, influyendo en las condiciones adecuadas en cuanto a sombra y ventilaci\u00f3n necesarias para que nazca una mejor proporci\u00f3n de hembras y machos<\/strong>.  <\/p>\n\n\n\n

Dise\u00f1ados con la ayuda de bi\u00f3logos marinos, artesanos locales, dise\u00f1adores e ingenieros, los Nest Domes se crearon utilizando madera del caribe<\/strong> originaria de Santa Marta (Col.) que forma parte del ecosistema de las tortugas marinas. Una madera pulida y clara que ayuda a reflejar los rayos del sol, las capas internas est\u00e1n hechas de corcho, un material 100% biodegradable y, lo que es m\u00e1s importante, un refrigerante natural, mientras que la capa exterior est\u00e1 cubierta con una capa de aceite natural de linaza que evita el exceso de humedad cuando llueve. El dise\u00f1o tiene unas ventanillas talladas a mano especialmente creadas para garantizar la circulaci\u00f3n adecuada del viento, empujando el aire caliente fuera del domo<\/strong>. <\/p>\n\n\n\n

Aminta Jauregui, investigadora principal del Proyecto de Conservaci\u00f3n de las Tortugas Marinas, ha declarado: \u00ab<\/em>a lo largo de la evoluci\u00f3n de los prototipos conseguimos bajar la temperatura en los nidos 4\u00baC. Con estos domos somos capaces de recrear la temperatura pivotal necesaria para conseguir una proporci\u00f3n equitativa de tortugas marinas macho y hembra<\/strong>. Es una proeza de innovaci\u00f3n excepcional, somos optimistas de que tendr\u00e1 un impacto positivo en la futura poblaci\u00f3n de tortugas marinas, ahora clasificadas en peligro de extinci\u00f3n\u00bb. <\/p>\n\n\n\n

\"Domos<\/figure>\n\n\n\n

Gabriel Su\u00e1rez, Latin America Marketing Director de Edgewell, dijo: \u00abes nuestra misi\u00f3n ser una fuerza positiva para el bien y proteger la diversi\u00f3n bajo el sol, eso incluye a las tortugas marinas. Estamos encantados de formar parte de esta iniciativa que reducir\u00e1 el impacto de los peligrosos Rayos UV que afectan tanto a los humanos como a otras especies que necesitan protecci\u00f3n urgente<\/strong>, y ser uno de los primeros protectores solares en tomar medidas y proteger a esta especie tan querida\u00ab.<\/em> <\/p>\n\n\n\n

Por su parte, Nicolas Cuberos, South Latam Marketing Head de Edgewell coment\u00f3: \u00ab<\/em>la innovaci\u00f3n es la base para un futuro m\u00e1s brillante, un futuro en el que marcas como Banana Boat juegan un papel fundamental, ya que tenemos que encontrar la manera de que nuestras acciones en el presente no afecten negativamente a otras en el futuro\u00ab. <\/em><\/p>\n\n\n\n

Nest Domes son una soluci\u00f3n a escala mundial, como un proyecto de c\u00f3digo abierto que se pondr\u00e1 a disposici\u00f3n de todo el mundo, con la esperanza de que se creen e instalen en playas de todo el planeta.  <\/p>\n\n\n\n

Bas Korsten, Global Chief Creative Officer de Wunderman Thompson, agreg\u00f3: \u00ab<\/em>hemos trabajado junto con la naturaleza para crear una soluci\u00f3n innovadora que ayudar\u00e1 a reducir la temperatura de la arena y ayudar\u00e1 a criaturas como las tortugas marinas a prosperar una vez m\u00e1s. Es un trabajo muy importante el ser parte de esto, y estamos emocionados de ser pioneros en un proyecto que tendr\u00e1 un gran impacto en todo el mundo\u00ab. <\/em><\/p>\n\n\n\n

Tras un exitoso proyecto piloto que se ejecut\u00f3 en las playas de Santa Marta, Colombia, con la ayuda de pescadores y la comunidad local, ahora estos Nest Domes van a ser probados e instalados en varias playas de M\u00e9xico, y pronto en el resto de los Costas del Caribe<\/strong>.  <\/p>\n\n\n\n

Los Nest Domes se lanzaron oficialmente en el 41\u00ba Simposio Internacional de Tortugas Marinas, un evento de siete d\u00edas celebrado en Cartagena, Colombia, entre el pasado mes de marzo. Un evento que re\u00fane a una comunidad de bi\u00f3logos de tortugas marinas, profesionales del medio ambiente, conservacionistas, grupos ind\u00edgenas, investigadores, acad\u00e9micos y defensores de hasta 60 pa\u00edses para compartir conocimientos. <\/p>\n\n\n\n

\"Domos<\/figure>\n","protected":false},"excerpt":{"rendered":"

La iniciativa de Banana Boat y Wunderman Thompson Colombia pretende bajar la temperatura de la arena y proteger una especie en peligro de extinci\u00f3n.   Seg\u00fan los expertos, en los \u00faltimos cuatro a\u00f1os el 99% de las tortugas marinas han nacido hembras. El calor de la arena influye en su sexo durante la fase de incubaci\u00f3n: […]<\/p>\n","protected":false},"author":3,"featured_media":5614,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":"","_wpscppro_dont_share_socialmedia":false,"_wpscppro_custom_social_share_image":0,"_facebook_share_type":"","_twitter_share_type":"","_linkedin_share_type":"","_pinterest_share_type":"","_linkedin_share_type_page":"","_instagram_share_type":"","_medium_share_type":"","_threads_share_type":"","_selected_social_profile":[],"_wpsp_enable_custom_social_template":false,"_wpsp_social_scheduling":{"enabled":false,"datetime":null,"platforms":[],"status":"template_only","dateOption":"today","timeOption":"now","customDays":"","customHours":"","customDate":"","customTime":"","schedulingType":"absolute"},"_wpsp_active_default_template":true},"categories":[35],"tags":[442,441],"class_list":["post-5533","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-responsabilidad","tag-domos","tag-tortugas"],"yoast_head":"\nNest Domes: Los nuevos domos protectores de las tortugas marinas - 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