{"id":5544,"date":"2023-04-26T12:43:30","date_gmt":"2023-04-26T18:43:30","guid":{"rendered":"https:\/\/b2v.mx\/media\/?p=5544"},"modified":"2023-04-26T12:47:20","modified_gmt":"2023-04-26T18:47:20","slug":"personas-adultas-mayores-sector-financiero","status":"publish","type":"post","link":"https:\/\/b2v.mx\/media\/personas-adultas-mayores-sector-financiero\/","title":{"rendered":"Atenci\u00f3n de las personas adultas mayores en el sector financiero"},"content":{"rendered":"\n

La CONDUSEF entreg\u00f3 a tres entidades Aztecas la insignia -Compromiso en la atenci\u00f3n a las personas adultas mayores-, por la adopci\u00f3n de los Principios B\u00e1sicos<\/em>.<\/p>\n\n\n\n

Banco Azteca, AFORE Azteca y Seguros Azteca<\/strong> firmaron un \u201cProtocolo de Atenci\u00f3n y Servicio a las Personas Adultas Mayores, adoptando los Principios B\u00e1sicos dados a conocer en agosto pasado por la CONDUSEF, cuyo objetivo es dar un trato digno, libre de todo tipo de discriminaci\u00f3n, comprensible, adecuado e igualitario a sus clientes de la tercera edad<\/strong>.<\/p>\n\n\n\n

Las empresas cuentan con un n\u00famero significativo y creciente de clientes adultos mayores (17%, en el caso de Banco Azteca y 12 %, en el de Afore Azteca)<\/strong>, por lo que sumarse a este tipo de esfuerzos resultan de la mayor relevancia.<\/p>\n\n\n\n

El protocolo de Banco Azteca, AFORE Azteca y Seguros Azteca plantea acciones y objetivos espec\u00edficos, medibles y alcanzables de sus productos, as\u00ed como de la calidad de gesti\u00f3n que los colaboradores deben tener durante contactos presenciales o telef\u00f3nicos con los clientes, as\u00ed como de aquellos que se realizan a trav\u00e9s de las plataformas digitales, teniendo como prioridad el respeto de los derechos humanos y la dignidad de los adultos mayores. Al respecto, Oscar Rosado, presidente de la CONDUSEF, se\u00f1al\u00f3: \u201cReconocemos el esfuerzo de las instituciones que hoy se adhieren a los Principios de CONDUSEF para mejorar la atenci\u00f3n a las personas adultas mayores, lo cual resulta de suma importancia dado que se trata de unos de los grupos financieros mexicanos m\u00e1s relevantes.<\/p>\n\n\n\n

\u201cExhortamos a las dem\u00e1s instituciones financieras no solo a adherirse a estos principios, sino a tener un proceso de mejora continua en la atenci\u00f3n a este segmento de la poblaci\u00f3n que hoy es tan vulnerable a las nuevas tecnolog\u00edas\u201d.<\/p>\n\n\n\n

Por su parte, Alejandro Valenzuela, director general de Banco Azteca, se\u00f1al\u00f3: \u201cNo dudamos en sumarnos a esta valiosa iniciativa de Condusef, pues coincidimos en que los adultos mayores son un grupo vulnerable que demogr\u00e1ficamente va en aumento en nuestra sociedad, y al que debemos dar un trato digno, seguro y profesional en todas las interacciones que tenemos con ellos. Estaremos trabajando en conjunto para generar procesos de mejora continua, promoviendo la educaci\u00f3n financiera, la inclusi\u00f3n y una atenci\u00f3n diferenciada\u201d.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Cabe recordar que los \u201cPrincipios B\u00e1sicos a Observarse en la Atenci\u00f3n de las Personas Adultas Mayores en el Sector Financiero\u201d<\/strong>, emitido por CONDUSEF, son los siguientes:<\/p>\n\n\n\n

1. Trato digno, con pleno respeto al libre albedr\u00edo e integridad personal.<\/strong><\/p>\n\n\n\n

2. Atenci\u00f3n igualitaria y libre de discriminaci\u00f3n.<\/strong><\/p>\n\n\n\n

3. Atenci\u00f3n preferente y prioritaria.<\/strong><\/p>\n\n\n\n

4. Debido acceso a medios de atenci\u00f3n.<\/strong><\/p>\n\n\n\n

5. Asistencia y acompa\u00f1amiento espec\u00edfico.<\/strong><\/p>\n\n\n\n

6. Implementaci\u00f3n de tr\u00e1mites simplificados.<\/strong><\/p>\n\n\n\n

7. Educaci\u00f3n financiera.<\/strong><\/p>\n\n\n\n

8. Inclusi\u00f3n financiera.<\/strong><\/p>\n\n\n\n

9. Certeza jur\u00eddica.<\/strong><\/p>\n\n\n\n

10. Protecci\u00f3n de datos personales.<\/strong><\/p>\n\n\n\n

Con ellos, CONDUSEF pretende:<\/p>\n\n\n\n

a) Promover y fomentar el respeto de los Derechos Humanos reconocidos para las personas adultas mayores en la atenci\u00f3n que las instituciones financieras brindan a dicho sector.<\/p>\n\n\n\n

b) Que las instituciones financieras adopten voluntariamente un protocolo espec\u00edfico en virtud del cual se implementen acciones para mejorar la atenci\u00f3n a las personas adultas mayores, conforme a dichos principios.<\/p>\n\n\n\n

c) Reconocer el esfuerzo de las instituciones financieras, a trav\u00e9s de una insignia denominada \u201cCompromiso en la Atenci\u00f3n a las Personas Adultas Mayores\u201d, que ser\u00e1 visible en el Bur\u00f3 de Entidades Financieras y considerada por la CONDUSEF para elaborar el \u00cdndice de Atenci\u00f3n a Usuarios.<\/p>\n\n\n\n

\"\"<\/figure>\n","protected":false},"excerpt":{"rendered":"

La CONDUSEF entreg\u00f3 a tres entidades Aztecas la insignia -Compromiso en la atenci\u00f3n a las personas adultas mayores-, por la adopci\u00f3n de los Principios B\u00e1sicos. Banco Azteca, AFORE Azteca y Seguros Azteca firmaron un \u201cProtocolo de Atenci\u00f3n y Servicio a las Personas Adultas Mayores, adoptando los Principios B\u00e1sicos dados a conocer en agosto pasado por […]<\/p>\n","protected":false},"author":3,"featured_media":5545,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":"","_wpscppro_dont_share_socialmedia":false,"_wpscppro_custom_social_share_image":0,"_facebook_share_type":"","_twitter_share_type":"","_linkedin_share_type":"","_pinterest_share_type":"","_linkedin_share_type_page":"","_instagram_share_type":"","_medium_share_type":"","_threads_share_type":"","_selected_social_profile":[],"_wpsp_enable_custom_social_template":false,"_wpsp_social_scheduling":{"enabled":false,"datetime":null,"platforms":[],"status":"template_only","dateOption":"today","timeOption":"now","customDays":"","customHours":"","customDate":"","customTime":"","schedulingType":"absolute"},"_wpsp_active_default_template":true},"categories":[35],"tags":[],"class_list":["post-5544","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-responsabilidad"],"yoast_head":"\nAtenci\u00f3n de las personas adultas mayores en el sector financiero - 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