{"id":5653,"date":"2023-04-28T13:12:33","date_gmt":"2023-04-28T19:12:33","guid":{"rendered":"https:\/\/b2v.mx\/media\/?p=5653"},"modified":"2023-04-28T13:15:57","modified_gmt":"2023-04-28T19:15:57","slug":"eurofarma-herramienta-digital-parkinson","status":"publish","type":"post","link":"https:\/\/b2v.mx\/media\/eurofarma-herramienta-digital-parkinson\/","title":{"rendered":"Eurofarma lanza una innovadora herramienta digital para pacientes con Parkinson"},"content":{"rendered":"\n<p><em>Scrolling Therapy es una herramienta experimental de inteligencia artificial para que pacientes con la enfermedad de Parkinson puedan controlar su participaci\u00f3n en las redes sociales a trav\u00e9s de expresiones faciales.<\/em><\/p>\n\n\n\n<p>Eurofarma, la corporaci\u00f3n multinacional de biof\u00e1rmacos con sede en Brasil y que opera en 22 pa\u00edses, y la agencia creativa global Dentsu Creative, anunciaron hoy el lanzamiento de una <strong>nueva herramienta experimental de reconocimiento de expresiones faciales impulsada por inteligencia artificial, que permite a los pacientes con enfermedad de Parkinson controlar su participaci\u00f3n en las redes sociales mediante expresiones faciales<\/strong>.<\/p>\n\n\n\n<p>La OMS (Organizaci\u00f3n Mundial de la Salud) estima que <strong>8.5 millones de personas en todo el mundo se encuentran afectadas por la enfermedad de Parkinson<\/strong>. Adem\u00e1s de cualquier tratamiento m\u00e9dico establecido, <strong>los pacientes necesitan realizar fisioterapia para retrasar la progresi\u00f3n de la enfermedad neurol\u00f3gica<\/strong>.<\/p>\n\n\n\n<p>El equipo a cargo del proyecto se dedic\u00f3 a desarrollar una innovadora <strong>herramienta digital experimental que puede ayudar a los pacientes a realizar ejercicios faciales a trav\u00e9s de las redes sociales, controlando comandos en la pantalla por medio de gestos<\/strong>.<\/p>\n\n\n\n<p>El equipo de Dentsu Creative promovi\u00f3 la idea, unidos para desarrollarla en apoyo a su colega Sebasti\u00e1n Porta, un paciente con el trastorno, quien manifest\u00f3 la necesidad de hacer algo para ayudar a la comunidad de pacientes de Parkinson.&nbsp;<\/p>\n\n\n\n<p>Aprovechando el avance de la tecnolog\u00eda y la aparici\u00f3n de nuevos canales de comunicaci\u00f3n e inteligencia artificial, <strong>el equipo dio vida a la posibilidad de desarrollar algo innovador que uniera ejercicios faciales para personas con esta enfermedad, al tiempo que les brindar\u00e1 mejor\u00edas en sus expresiones sociales<\/strong>.<\/p>\n\n\n\n<p>\u00abEs muy dif\u00edcil sentarse frente al espejo durante 45 minutos al d\u00eda y ver c\u00f3mo cambian tus expresiones faciales frente a tus ojos. Vivir con la enfermedad ya es lo suficientemente dif\u00edcil como para enfrentarla literalmente en el espejo todos los d\u00edas. Es por eso que me sent\u00ed muy motivado para proponer una soluci\u00f3n tecnol\u00f3gica que pudiera ayudar a todos los pacientes a trav\u00e9s de una actividad entretenida, que es navegar por las redes sociales\u00bb, comenta Porta.<br><br>Eurofarma es una de las compa\u00f1\u00edas farmac\u00e9uticas que m\u00e1s invierte en innovaci\u00f3n. Esta es la primera vez que la empresa incursiona en el \u00e1mbito de las herramientas digitales. La empresa cree firmemente en este tipo de abordajes y, en los pr\u00f3ximos a\u00f1os, seguir\u00e1 motivada para priorizar proyectos con este enfoque.<br><br>\u00ab<strong>Eurofarma siempre se ha especializado en los trastornos del Sistema Nervioso Central y, con esta nueva alianza, buscamos ir m\u00e1s all\u00e1, con opciones que brinden apoyo a los pacientes de Parkinson<\/strong>. La innovaci\u00f3n ha sido parte de nuestro ADN desde que nacimos hace m\u00e1s de 50 a\u00f1os, y nuevamente estamos trayendo algo innovador que puede ayudar a las personas a tener una mejor calidad de vida\u00bb, dice Marco Billi, Vicepresidente de Emprendimiento y Digital de Eurofarma.<\/p>\n\n\n\n<p>The Scrolling Therapy est\u00e1 disponible gratis en la tienda online de preferencia y, pr\u00f3ximamente, en Apple App Store. Se puede descargar en todo el mundo en tres idiomas: ingl\u00e9s, portugu\u00e9s y espa\u00f1ol.<br><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/b2v.mx\/media\/wp-content\/uploads\/2023\/04\/scrolling-2-1024x576.jpg\" alt=\"\" class=\"wp-image-5655\" srcset=\"https:\/\/b2v.mx\/media\/wp-content\/uploads\/2023\/04\/scrolling-2-1024x576.jpg 1024w, https:\/\/b2v.mx\/media\/wp-content\/uploads\/2023\/04\/scrolling-2-300x169.jpg 300w, https:\/\/b2v.mx\/media\/wp-content\/uploads\/2023\/04\/scrolling-2-768x432.jpg 768w, https:\/\/b2v.mx\/media\/wp-content\/uploads\/2023\/04\/scrolling-2-1536x864.jpg 1536w, https:\/\/b2v.mx\/media\/wp-content\/uploads\/2023\/04\/scrolling-2-600x338.jpg 600w, https:\/\/b2v.mx\/media\/wp-content\/uploads\/2023\/04\/scrolling-2.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>\u00abNos llena de optimismo traer una opci\u00f3n que aliente a las personas con Parkinson a realizar los ejercicios. Nuestra expectativa es que, junto con la rehabilitaci\u00f3n especializada, <strong>esta innovadora tecnolog\u00eda pueda alentar a nuestra comunidad a mantenerse activa<\/strong>. Estamos muy contentos de poder apoyar esta nueva herramienta\u00bb, agreg\u00f3 Erica Tardelli, Fisioterapista Especialista en Parkinson y Presidenta de la Asociaci\u00f3n de Parkinson de Brasil.<\/p>\n\n\n\n<p><strong>Desarrollo de la App<\/strong><strong><br><\/strong><\/p>\n\n\n\n<p>La creaci\u00f3n y desarrollo de la aplicaci\u00f3n uni\u00f3 esfuerzos y la <strong>colaboraci\u00f3n radical de los equipos de Dentsu Creative en Argentina, Brasil y Estados Unidos, con especialistas de Eurofarma y Dentsu Health<\/strong>. \u00abEsta innovaci\u00f3n fue ideada en Argentina, desarrollada en Estados Unidos y producida en Brasil, un esfuerzo verdaderamente global de especialistas m\u00e9dicos, creativos y desarrolladores que se unieron a trav\u00e9s de geograf\u00edas e idiomas para desarrollar esta innovadora aplicaci\u00f3n tecnol\u00f3gica\u00bb, dijo Rafael Rizuto, Chief Creative Officer, Am\u00e9rica Latina Hispana y Estados Unidos para Dentsu Creative. \u00abEn un momento en que la IA se enfrenta al escepticismo y es vilipendiada, esto es usar sus poderes para el bien en beneficio de la sociedad y ayudar a mejorar la calidad de vida de muchas personas que viven con esta enfermedad\u00bb.<\/p>\n\n\n\n<p><strong>\u00bfC\u00f3mo funciona la App?<\/strong><\/p>\n\n\n\n<p>Despu\u00e9s de <strong>descargar la App<\/strong> en un dispositivo m\u00f3vil, ya sea un tel\u00e9fono o una tableta, se cargar\u00e1 un <strong>breve tutorial<\/strong> y, a continuaci\u00f3n, <strong>el usuario s\u00f3lo tendr\u00e1 que abrirla en la pantalla para que se integre autom\u00e1ticamente con Facebook e Instagram<\/strong>. Luego, accediendo en cualquiera de las dos redes sociales, la herramienta ya estar\u00e1 en funcionamiento. <strong>Cuando el usuario comience a navegar por el feed, habr\u00e1 cinco gestos faciales establecidos en la plataforma que ejecutar\u00e1n comandos en pantalla<\/strong>, tales como:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>cara de sorpresa<\/strong><\/li>\n\n\n\n<li><strong>cara triste<\/strong><\/li>\n\n\n\n<li><strong>sonrisa<\/strong><\/li>\n\n\n\n<li><strong>cara de enojado<\/strong><\/li>\n\n\n\n<li><strong>cara de asco<\/strong><\/li>\n<\/ul>\n\n\n\n<p>A medida que el paciente avanza con los ejercicios, <strong>aparecer\u00e1n mensajes en la pantalla indicando el \u00e9xito en la ejecuci\u00f3n de las expresiones. Cuando se hayan completado 45 minutos de actividad, se habr\u00e1 alcanzado el objetivo diario<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/b2v.mx\/media\/wp-content\/uploads\/2023\/04\/scrolling-3-1024x576.png\" alt=\"\" class=\"wp-image-5656\" srcset=\"https:\/\/b2v.mx\/media\/wp-content\/uploads\/2023\/04\/scrolling-3-1024x576.png 1024w, https:\/\/b2v.mx\/media\/wp-content\/uploads\/2023\/04\/scrolling-3-300x169.png 300w, https:\/\/b2v.mx\/media\/wp-content\/uploads\/2023\/04\/scrolling-3-768x432.png 768w, https:\/\/b2v.mx\/media\/wp-content\/uploads\/2023\/04\/scrolling-3-600x337.png 600w, https:\/\/b2v.mx\/media\/wp-content\/uploads\/2023\/04\/scrolling-3.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Scrolling Therapy es una herramienta experimental de inteligencia artificial para que pacientes con la enfermedad de Parkinson puedan controlar su participaci\u00f3n en las redes sociales a trav\u00e9s de expresiones faciales. Eurofarma, la corporaci\u00f3n multinacional de biof\u00e1rmacos con sede en Brasil y que opera en 22 pa\u00edses, y la agencia creativa global Dentsu Creative, anunciaron hoy [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":5654,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":"","_wpscppro_dont_share_socialmedia":false,"_wpscppro_custom_social_share_image":0,"_facebook_share_type":"","_twitter_share_type":"","_linkedin_share_type":"","_pinterest_share_type":"","_linkedin_share_type_page":"","_instagram_share_type":"","_medium_share_type":"","_threads_share_type":"","_selected_social_profile":[],"_wpsp_enable_custom_social_template":false,"_wpsp_social_scheduling":{"enabled":false,"datetime":null,"platforms":[],"status":"template_only","dateOption":"today","timeOption":"now","customDays":"","customHours":"","customDate":"","customTime":"","schedulingType":"absolute"},"_wpsp_active_default_template":true},"categories":[71],"tags":[455,456,454],"class_list":["post-5653","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-salud","tag-digital","tag-eurofarma","tag-parkinson"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - 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