{"id":5995,"date":"2023-05-02T14:22:42","date_gmt":"2023-05-02T20:22:42","guid":{"rendered":"https:\/\/b2v.mx\/media\/?p=5995"},"modified":"2023-05-02T14:22:44","modified_gmt":"2023-05-02T20:22:44","slug":"kellogg","status":"publish","type":"post","link":"https:\/\/b2v.mx\/media\/kellogg\/","title":{"rendered":"Kellogg comparte sus resultados en beneficio del medio ambiente"},"content":{"rendered":"\n<p><em>Para 2030, la compa\u00f1\u00eda busca impactar a un mill\u00f3n de agricultores para seguir generando mejores pr\u00e1cticas, hasta el 2021 Kellogg ya hab\u00edan alcanzado a 445,000.\u00a0<\/em><\/p>\n\n\n\n<p>En el marco del pasado 22 de abril, D\u00eda Internacional de la Madre Tierra,<strong><em> <\/em><\/strong>tenemos la oportunidad de levantar la voz y resaltar la interdependencia entre los seres humanos y la gran variedad de especies con las que cohabitamos. Es vital hacer conciencia de que, de continuar con los mismos h\u00e1bitos de producci\u00f3n y de consumo que como humanidad hemos mantenido por a\u00f1os, en muy poco tiempo los recursos del planeta ser\u00e1n insuficientes para sostener a las sociedades.<\/p>\n\n\n\n<p>Actualmente somos 8 mil millones de personas habitando la Tierra, enfrentando retos importantes, tales como <strong>la escasez de agua global, la disminuci\u00f3n de las tierras cultivables y la degradaci\u00f3n de los suelos.<\/strong> \u00c9stos son un recordatorio constante de que los recursos naturales de este planeta tienen un l\u00edmite y que es urgente transitar a nuevas formas de manufactura y consumo.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"720\" height=\"480\" src=\"https:\/\/b2v.mx\/media\/wp-content\/uploads\/2023\/05\/KELLOGG-1.jpg\" alt=\"\" class=\"wp-image-5996\" srcset=\"https:\/\/b2v.mx\/media\/wp-content\/uploads\/2023\/05\/KELLOGG-1.jpg 720w, https:\/\/b2v.mx\/media\/wp-content\/uploads\/2023\/05\/KELLOGG-1-300x200.jpg 300w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/figure>\n\n\n\n<p>Esta tarea requiere de la suma de esfuerzos desde distintos \u00e1mbitos: sociedad, autoridades e industria privada. Kellogg es una compa\u00f1\u00eda consciente de ello, por lo que busca <strong>realizar alianzas y generar proyectos que beneficien al medio ambiente<\/strong> a lo largo de toda su cadena de valor.<\/p>\n\n\n\n<p>En este sentido, <strong>el proyecto de Apoyo al Abastecimiento Responsable en M\u00e9xico, que impulsa en alianza con el Centro Internacional de Mejoramiento de Ma\u00edz y Trigo (CIMMYT) desde hace 6 a\u00f1os<\/strong>, promueve una <em>relaci\u00f3n m\u00e1s arm\u00f3nica con la naturaleza y busca consolidar un modelo de abastecimiento responsable<\/em> que brinde equilibrio entre las necesidades econ\u00f3micas, sociales y ambientales.<\/p>\n\n\n\n<p>\u201cEntre todos podemos construir una cadena de valor en sinton\u00eda con el medio ambiente. Para Kellogg y CIMMYT es un orgullo impulsar proyectos como \u00e9ste donde sumamos el esfuerzo de agricultores que producen m\u00e1s y mejor\u201d, asegur\u00f3 V\u00edctor Marroqu\u00edn, director y presidente de Kellogg M\u00e9xico.<\/p>\n\n\n\n<p>Actualmente el sector agropecuario es responsable del 24 % de los gases de efecto invernadero (que contribuyen al cambio clim\u00e1tico) y del 70 % de las extracciones de agua de r\u00edos, lagos y acu\u00edferos; adem\u00e1s, con cada grado que aumenta la temperatura de la Tierra, la producci\u00f3n de cereales se reduce aproximadamente un 5 %. Por ello, urge implementar nuevos modelos sostenibles que garanticen un menor impacto ambiental, una mayor productividad y, al mismo tiempo, beneficios al productor. Este es el caso del proyecto Apoyo al Abastecimiento Responsable que promueve la agricultura de conservaci\u00f3n.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><a href=\"https:\/\/www.kelloggs.com.mx\/es_MX\/home.html\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" width=\"696\" height=\"464\" src=\"https:\/\/b2v.mx\/media\/wp-content\/uploads\/2023\/05\/KELLOGG-3.jpg\" alt=\"kellogg\" class=\"wp-image-5997\" srcset=\"https:\/\/b2v.mx\/media\/wp-content\/uploads\/2023\/05\/KELLOGG-3.jpg 696w, https:\/\/b2v.mx\/media\/wp-content\/uploads\/2023\/05\/KELLOGG-3-300x200.jpg 300w\" sizes=\"(max-width: 696px) 100vw, 696px\" \/><\/a><\/figure>\n\n\n\n<p>Est\u00e1 demostrado que <strong>las tierras agr\u00edcolas trabajadas de forma amable con la naturaleza no solo mejoran la productividad, sino que permiten recuperar importantes funciones ecosist\u00e9micas<\/strong> que contribuyen a la regulaci\u00f3n del clima o la captura de carbono. As\u00ed como comenta Bram Govaerts, director general de CIMMYT, \u201cM\u00e9xico ha aportado t\u00e9cnicas y conocimientos que le han permitido generar un bagaje para armonizar el aumento en la elaboraci\u00f3n de alimentos que preservan ecosistemas\u201d.<\/p>\n\n\n\n<p>Gracias a ello, Kellogg y CIMMYT han podido avanzar en este sentido, pues la agricultura de conservaci\u00f3n ha demostrado beneficiar en gran medida a la Tierra y sus habitantes al hacer un uso m\u00e1s eficiente de los recursos. Hoy en d\u00eda, cerca de 400 agricultores tienen una rentabilidad del 40% y producir\u00e1n m\u00e1s de 190 toneladas de ma\u00edz amarillo. Adem\u00e1s, la calidad del grano permite <strong>generar m\u00e1s con menos agua, reduciendo hasta en 50 % el consumo <\/strong>de este recurso requerido para cultivar una tonelada de ma\u00edz; se ha realizado un \u00f3ptimo manejo de agroqu\u00edmicos en el 100% de las parcelas en Sinaloa; se utiliza 54% menos combustible para la producci\u00f3n comparado con pr\u00e1cticas convencionales; <strong>se duplic\u00f3 la eficiencia en la aplicaci\u00f3n de fertilizantes nitrogenados y se est\u00e1 logrando disminuir 23% la emisi\u00f3n de CO<\/strong><strong><sub>2<\/sub><\/strong> a la atm\u00f3sfera. Para 2030, la compa\u00f1\u00eda busca impactar a un mill\u00f3n de agricultores para seguir generando estas mejores pr\u00e1cticas. Tan solo hasta el 2021 hab\u00eda alcanzado a 445,000 agricultores y agr\u00f3nomos a nivel global.<\/p>\n\n\n\n<p>Para Kellog no queda m\u00e1s que ponernos en acci\u00f3n: <strong>es ahora o nunca.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Para 2030, la compa\u00f1\u00eda busca impactar a un mill\u00f3n de agricultores para seguir generando mejores pr\u00e1cticas, hasta el 2021 Kellogg ya hab\u00edan alcanzado a 445,000.\u00a0 En el marco del pasado 22 de abril, D\u00eda Internacional de la Madre Tierra, tenemos la oportunidad de levantar la voz y resaltar la interdependencia entre los seres humanos y [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5998,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":"","_wpscppro_dont_share_socialmedia":false,"_wpscppro_custom_social_share_image":0,"_facebook_share_type":"","_twitter_share_type":"","_linkedin_share_type":"","_pinterest_share_type":"","_linkedin_share_type_page":"","_instagram_share_type":"","_medium_share_type":"","_threads_share_type":"","_selected_social_profile":[],"_wpsp_enable_custom_social_template":false,"_wpsp_social_scheduling":{"enabled":false,"datetime":null,"platforms":[],"status":"template_only","dateOption":"today","timeOption":"now","customDays":"","customHours":"","customDate":"","customTime":"","schedulingType":"absolute"},"_wpsp_active_default_template":true},"categories":[35],"tags":[375,470,472,471],"class_list":["post-5995","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-responsabilidad","tag-agricultura","tag-kellogg","tag-medio-ambiente","tag-proyectos"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kellogg comparte sus resultados en beneficio del medio ambiente - B2V<\/title>\n<meta name=\"description\" content=\"Kellogg comparte sus resultados en beneficio del medio ambiente. 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