{"id":6314,"date":"2023-05-30T11:25:57","date_gmt":"2023-05-30T17:25:57","guid":{"rendered":"https:\/\/b2v.mx\/media\/?p=6314"},"modified":"2023-05-30T11:25:58","modified_gmt":"2023-05-30T17:25:58","slug":"conecta-con-los-millennials-por-medio-de-las-predicciones","status":"publish","type":"post","link":"https:\/\/b2v.mx\/media\/conecta-con-los-millennials-por-medio-de-las-predicciones\/","title":{"rendered":"Conecta con los millennials por medio de las predicciones"},"content":{"rendered":"\n<p><em>Actualmente, los millennials -nacidos entre 1981-1996- son la generaci\u00f3n con mayor porcentaje de poblaci\u00f3n laboral y econ\u00f3micamente activa, por lo cual, la gran mayor\u00eda de las marcas y empresas buscan comunicarse y conectar con ellos<\/em><\/p>\n\n\n\n<p><strong>Por Jose Mar\u00eda Gil, managing director, Essencemediacom M\u00e9xico<\/strong><\/p>\n\n\n\n<p>Es sabido que los <em><strong>millenials <\/strong><\/em>son los que tendr\u00edan, hoy en d\u00eda, un mayor poder adquisitivo y, adem\u00e1s, est\u00e1n ganando terreno en la toma de decisiones a niveles corporativos.<\/p>\n\n\n\n<p>Por lo anterior, es necesario reformular nuestras estrategias de comunicaci\u00f3n, tomar en cuenta que estos nativos digitales fueron marcados por la revoluci\u00f3n de las redes sociales y la mensajer\u00eda instant\u00e1nea, es decir:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Est\u00e1n orientados a la hiperconectividad al buscar productos y soluciones en l\u00ednea.<\/li>\n\n\n\n<li>As\u00ed como consumir grandes cantidades de contenido de manera digital.<\/li>\n\n\n\n<li>Y esperan una experiencia diferenciada y personalizada.<\/li>\n<\/ul>\n\n\n\n<h5 class=\"wp-block-heading\">Los datos duros<\/h5>\n\n\n\n<p>De acuerdo con el estudio de <strong>Essencemediacom<\/strong>, \u201c<a href=\"https:\/\/assets.ctfassets.net\/6wor7ij9hbr2\/2hXGW1f2EY76esVa88MWSa\/99e776e6676761aeb1333f5aca1da84d\/The_Future_is_Prediction.pdf\">Superar los l\u00edmites los l\u00edmites de la personalizaci\u00f3n con la predicci\u00f3n<\/a>\u201d, en la actualidad m\u00e1s del 50 por ciento del tiempo dedicado a los medios por los consumidores se realiza a trav\u00e9s de algoritmos, y se dedica el doble de tiempo utilizado en plataformas que en medios tradicionales. <\/p>\n\n\n\n<p>Resalta que la mayor\u00eda del presupuesto se centra en las grandes plataformas tecnol\u00f3gicas que se distribuyen cada vez m\u00e1s en funci\u00f3n de algoritmos de aprendizaje autom\u00e1tico.<\/p>\n\n\n\n<p>Lo anterior implica que, en lugar de acciones y experiencias personalizadas, estas ser\u00e1n m\u00e1s homog\u00e9neas, ya que se est\u00e1n utilizando los mismo datos, m\u00e9todos y estrategias, lo cual claramente deja de lado los intereses de los <em>millennials<\/em>.<\/p>\n\n\n\n<p>Es por ello que los profesionales del \u00e1rea deben lograr una integraci\u00f3n entre las herramientas, tecnolog\u00eda y tener un equipo experto en predicciones para que puedan identificar las futuras oportunidades y aprovecharlas, y as\u00ed generar experiencias verdaderamente personalizadas.<\/p>\n\n\n\n<p>Al momento de planear una estrategia de comunicaci\u00f3n para los <em>millennials<\/em>, debemos de tener en mente que disfrutan del uso de las redes sociales, principalmente <strong>Instagram<\/strong>. <\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Lo que arroja un estudio de Capgemini<\/h5>\n\n\n\n<p>Seg\u00fan el estudio \u201cLo que le importa al consumidor de hoy\u201d, de <strong>Capgemini<\/strong>, s\u00f3lo el 43 por ciento de los consumidores est\u00e1n dispuestos a compartir datos personales. De igual forma, esta generaci\u00f3n busca relacionarse con marcas con prop\u00f3sito, generar un v\u00ednculo y experiencias con ellas.<\/p>\n\n\n\n<p>Ante este escenario, el <em>marketing<\/em>, la publicidad, hasta los mismos canales de comunicaci\u00f3n est\u00e1n cambiando para llamar la atenci\u00f3n de los millennials.<\/p>\n\n\n\n<p>Hemos visto que, durante los \u00faltimos a\u00f1os, la personalizaci\u00f3n ha sido la mayor tendencia para desarrollar un mayor compromiso con ellos, y para lograr esto, es necesario el uso y conocimiento de herramientas y tecnolog\u00edas.<\/p>\n\n\n\n<p>Lo anterior permite el an\u00e1lisis de datos para comprender, captar y medir para, posteriormente, predecir los gustos y acciones, con el objetivo de satisfacer las necesidades y gustos de esta generaci\u00f3n.<\/p>\n\n\n\n<p>Como expertos en <em>marketing<\/em>, debemos anticiparnos a las tendencias, garantizar un profundo conocimiento sobre los intereses de cada audiencia, capacidad de infraestructura de datos, anal\u00edtica avanzada y un incre\u00edble manejo de tecnolog\u00edas para lograr los objetivos de las marcas.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Actualmente, los millennials -nacidos entre 1981-1996- son la generaci\u00f3n con mayor porcentaje de poblaci\u00f3n laboral y econ\u00f3micamente activa, por lo cual, la gran mayor\u00eda de las marcas y empresas buscan comunicarse y conectar con ellos Por Jose Mar\u00eda Gil, managing director, Essencemediacom M\u00e9xico Es sabido que los millenials son los que tendr\u00edan, hoy en d\u00eda, [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":6315,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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