{"id":6708,"date":"2023-08-06T23:34:08","date_gmt":"2023-08-07T05:34:08","guid":{"rendered":"https:\/\/b2v.mx\/media\/?p=6708"},"modified":"2023-08-15T06:25:06","modified_gmt":"2023-08-15T12:25:06","slug":"logistica-inversa-ecommerce","status":"publish","type":"post","link":"https:\/\/b2v.mx\/media\/logistica-inversa-ecommerce\/","title":{"rendered":"La log\u00edstica inversa y su impacto en el ecommerce"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">En la \u00faltima edici\u00f3n del <strong>e-Power Day<\/strong> organizado por <strong>Melonn<\/strong>, se abord\u00f3 el tema de \u00ab<strong>La log\u00edstica inversa y su impacto en la industria del <em>ecommerce<\/em> \/ <em>marketplaces<\/em>\u00ab<\/strong>, panel de discusi\u00f3n que cont\u00f3 con la participaci\u00f3n de Susana Uribe, directora de Seller Growth de Melonn, Benjam\u00edn Santa Mar\u00eda, CEO de <strong>Reverso <\/strong>y Julian M\u00e1rquez, head de Small and Medium Market de <strong>Mercado Pago M\u00e9xico<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El <strong>crecimiento sostenible <\/strong>es un factor que todo negocio busca. En palabras del l\u00edder de Mercadopago, \u00abfacilitar el <strong>flujo transaccional <\/strong>para todos los negocios es un reto especial en M\u00e9xico; por ejemplo, en Brasil un habitante tiene en promedio 2.4 tarjetas o cuentas de d\u00e9bito y <strong>en M\u00e9xico menos de 1<\/strong>, de ah\u00ed la importancia de contar con un aliado que te permita mejorar las <strong>pr\u00e1cticas de la industria<\/strong> y <strong>consumidor nacional <\/strong>que les permita <strong>crecer sus ventas de manera exponencial<\/strong>\u00ab.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Respecto a las <strong>devoluciones<\/strong>, Uribe apunt\u00f3 que \u00abun comprador con una buena experiencia en devoluciones, siempre preferir\u00e1 tu sitio web por encima de los otros. Hay que considerar los costos de esta <strong>log\u00edstica<\/strong>, como tienda en l\u00ednea puedes hacer <strong>simulaciones mensuales <\/strong>sobre c\u00f3mo ser\u00eda la <strong>tasa de conversi\u00f3n <\/strong>si entran en <strong>gratuidad <\/strong>y en otro mes c\u00f3mo impacta en los ingresos si es que se <strong>cobra<\/strong>\u00ab.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Asimismo, el CEO de <strong>Reversso <\/strong>a\u00f1adi\u00f3 que \u00abun buen proceso de devoluciones impacta el <em><strong>lifetime value<\/strong><\/em>, es decir, el valor o ganancia que deja un cliente durante su permanencia en la empresa, principalmente en la <strong>recompra<\/strong>. Contar con aliados que te ayuden a transformar la frustraci\u00f3n en una experiencia extraordinaria hace que la pr\u00f3xima vez que el consumidor tenga la <strong>necesidad de regresar alg\u00fan pedido<\/strong>, te elija como una <strong>opci\u00f3n segura y confiable<\/strong>\u00ab. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00abLograr <strong>fidelizar a un cliente <\/strong>luego de haber experimentado una devoluci\u00f3n no tendr\u00eda que ser una misi\u00f3n imposible. Tenemos datos de M\u00e9xico calculados por nosotros, Reversso, que nos indican que <strong>hasta un 15% de las compras que se realizan en l\u00ednea son devueltas<\/strong>, sin embargo, hemos logrado <strong>recuperar hasta el 82% del <em>revenue<\/em> de nuestros clientes<\/strong>\u00ab, concluy\u00f3.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La directiva de Melonn finaliz\u00f3 haciendo \u00e9nfasis en las <strong>cuatro \u00abR&#8217;s\u00bb<\/strong> (<em><strong>return<\/strong><\/em>, <em><strong>refund<\/strong><\/em>, <strong>reacondicionamiento <\/strong>y <em><strong>recommerce\/resell<\/strong><\/em>): \u00abadem\u00e1s de tener en cuenta los <strong>costos<\/strong>, es necesario tener <strong>aliados espec\u00edficos y expertos <\/strong>en la materia que te faciliten la <strong>gesti\u00f3n de la log\u00edstica inversa<\/strong>, sobretodo para lograr un re-commerce o <strong>venta de ese producto devuelto <\/strong>siempre y cuando no se encuentre da\u00f1ado\u00bb.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En M\u00e9xico la gran mayor\u00eda de los ecommerce desconocen y hasta cierto punto temen a las devoluciones; no obstante, los tres expertos coincidieron en que estas pr\u00e1cticas, con <strong>reglas bien estipuladas<\/strong>, pueden funcionar como <strong>palanca de crecimiento y fidelizaci\u00f3n de los clientes en l\u00ednea<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Te puede interesar<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/b2v.mx\/media\/2023\/04\/19\/estrategias-para-emprendedores\/\">Emprendedores: tienen el \u00e9xito en sus manos con estas 5 estrategias<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/b2v.mx\/media\/2023\/04\/18\/la-gran-renuncia-una-nueva-realidad-en-las-empresas-mexicanas\/\">La Gran Renuncia una nueva realidad en las empresas mexicanas<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>En la \u00faltima edici\u00f3n del e-Power Day organizado por Melonn, se abord\u00f3 el tema de \u00abLa log\u00edstica inversa y su impacto en la industria del ecommerce \/ marketplaces\u00ab, panel de discusi\u00f3n que cont\u00f3 con la participaci\u00f3n de Susana Uribe, directora de Seller Growth de Melonn, Benjam\u00edn Santa Mar\u00eda, CEO de Reverso y Julian M\u00e1rquez, head [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":6709,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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