{"id":6729,"date":"2023-08-15T05:27:57","date_gmt":"2023-08-15T11:27:57","guid":{"rendered":"https:\/\/b2v.mx\/media\/?p=6729"},"modified":"2023-09-06T13:41:12","modified_gmt":"2023-09-06T19:41:12","slug":"ia-generativa","status":"publish","type":"post","link":"https:\/\/b2v.mx\/media\/ia-generativa\/","title":{"rendered":"Impacto de la IA Generativa en las empresas"},"content":{"rendered":"\n

El impacto de la IA Generativa en la vida profesional y personal de las personas ha sido significativo. A nivel laboral, el 56.3% de los encuestados del sector bancario y financiero consideran que la experiencia del cliente ser\u00e1 la funci\u00f3n m\u00e1s impactada por la IA Generativa. Asimismo, un 55.8% de ellos ya ha experimentado la IA Generativa en la prestaci\u00f3n de servicios p\u00fablicos.<\/strong><\/p>\n\n\n\n

La IA Generativa ha llegado revolucionado diversos \u00e1mbitos a nivel mundial. Sin embargo, su importancia se destaca a\u00fan m\u00e1s en Latinoam\u00e9rica <\/strong>debido al potencial que ofrece para superar los desaf\u00edos que enfrenta la regi\u00f3n<\/strong>, en comparaci\u00f3n con los mercados<\/strong> m\u00e1s cercanos como Estados Unidos<\/strong> y Canad\u00e1<\/strong>.<\/p>\n\n\n\n

En este sentido, la IA generativa, a diferencia de la IA de clasificaci\u00f3n o \u201ctradicional\u201d, tiene la capacidad de generar contenido innovador y original de manera aut\u00f3noma<\/strong>, al recopilar, evaluar y analizar grandes vol\u00famenes de datos, lo que le permite aprender de sus errores <\/strong>y crear continuamente nuevos contenidos. <\/p>\n\n\n\n

Ventajas competitivas de la IA<\/h2>\n\n\n\n

Estas ventajas han tenido como consecuencia que una creciente ola de directivos y colaboradores <\/strong>de empresas latinoamericanas hayan optado por incorporarla a sus operaciones<\/strong>, esto con el fin de ser a\u00fan m\u00e1s competitivas en el escenario mundial<\/strong>, as\u00ed lo revel\u00f3 una encuesta realizada por la empresa Noventiq<\/strong>.<\/p>\n\n\n\n

Este estudio recopil\u00f3 la informaci\u00f3n respecto al uso de la IA generativa de 140 directores y altos directivos <\/strong>que cubren diversos sectores y cargos<\/strong> en Argentina, Brasil, Chile, Colombia, Costa Rica, M\u00e9xico y Per\u00fa<\/strong>. Los resultados arrojaron que un 68.3% <\/strong>de los altos directivos del sector tecnol\u00f3gico ya ha implementado la IA Generativa<\/strong> total o selectivamente en sus empresas.<\/p>\n\n\n\n

\n

\u201cLa IA generativa est\u00e1 encontrando aplicaciones en diversas \u00e1reas dentro de las empresas y corporaciones. Desde la creaci\u00f3n de contenido de marketing y publicidad <\/strong>hasta la generaci\u00f3n automatizada de informes y an\u00e1lisis de datos<\/strong>, esta tecnolog\u00eda ha demostrado ser un activo valioso para aumentar la eficiencia y la productividad <\/strong>en los procesos empresariales\u201d.<\/p>\nSebasti\u00e1n Sack, Vicepresidente de Noventiq Latinoam\u00e9rica.<\/cite><\/blockquote>\n\n\n\n

Otras aplicaciones<\/h2>\n\n\n\n

Actualmente, el potencial de la IA Generativa se extiende m\u00e1s all\u00e1 del \u00e1mbito empresarial. En servicios p\u00fablicos e instituciones culturales<\/strong>, esta tecnolog\u00eda ha desempe\u00f1ado un papel clave en la personalizaci\u00f3n de servicios y experiencias <\/strong>para los ciudadanos. <\/p>\n\n\n\n

El mismo an\u00e1lisis realizado por Noventiq concluy\u00f3 que el 55.8% de los encuestados <\/strong>ya ha experimentado la IA Generativa en la prestaci\u00f3n de servicios p\u00fablicos <\/strong>(eventos, turismo, etc.), mientras que el 35.6% <\/strong>ha sido testigo directo de la tecnolog\u00eda al recibir asistencia sanitaria <\/strong>y otro 25% <\/strong>con respecto a los viajes p\u00fablicos e infraestructuras de transporte<\/strong>.<\/p>\n\n\n\n

\n

\u00abAunque la generaci\u00f3n de contenidos por IA generativa por s\u00ed sola puede presentar ciertas limitaciones, es innegable que su aplicaci\u00f3n ha generado beneficios significativos <\/strong>en Latinoam\u00e9rica. Reconocer su potencial y acelerar su introducci\u00f3n en diferentes sectores permitir\u00e1 optimizar a\u00fan m\u00e1s su funcionamiento <\/strong>y ampliar las posibilidades de innovaci\u00f3n<\/strong>\u201d.<\/p>\n<\/blockquote>\n\n\n\n

As\u00ed, los resultados presentados por la compa\u00f1\u00eda confirman que el 83.6% de los latinoamericanos <\/strong>acepta que la IA Generativa \u2018acabar\u00e1 desempe\u00f1ando un papel en el futuro\u2019 y el 41.1% confirma que sus organizaciones est\u00e1n utilizando<\/strong>, o planean utilizar, la tecnolog\u00eda para involucrar a la sociedad en general a trav\u00e9s de la cultura y las comunidades locales. <\/p>\n\n\n\n

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El impacto de la IA Generativa en la vida profesional y personal de las personas ha sido significativo. A nivel laboral, el 56.3% de los encuestados del sector bancario y financiero consideran que la experiencia del cliente ser\u00e1 la funci\u00f3n m\u00e1s impactada por la IA Generativa. Asimismo, un 55.8% de ellos ya ha experimentado la […]<\/p>\n","protected":false},"author":3,"featured_media":6730,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_monsterinsights_skip_tracking":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":"","_wpscppro_dont_share_socialmedia":false,"_wpscppro_custom_social_share_image":0,"_facebook_share_type":"","_twitter_share_type":"","_linkedin_share_type":"","_pinterest_share_type":"","_linkedin_share_type_page":"","_instagram_share_type":"","_medium_share_type":"","_threads_share_type":"","_google_business_share_type":"","_bluesky_share_type":"","_mastodon_share_type":"","_selected_social_profile":[],"_wpsp_enable_custom_social_template":false,"_wpsp_social_scheduling":{"enabled":false,"datetime":null,"platforms":[],"status":"template_only","dateOption":"today","timeOption":"now","customDays":"","customHours":"","customDate":"","customTime":"","schedulingType":"absolute"},"_wpsp_active_default_template":true},"categories":[19],"tags":[],"class_list":["post-6729","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-b2v"],"yoast_head":"\nImpacto de la IA Generativa en las empresas - 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