{"id":6758,"date":"2023-08-23T16:07:18","date_gmt":"2023-08-23T22:07:18","guid":{"rendered":"https:\/\/b2v.mx\/media\/?p=6758"},"modified":"2023-10-06T13:14:11","modified_gmt":"2023-10-06T19:14:11","slug":"barilla-mexico-forja-su-legado-con-criterios-asg","status":"publish","type":"post","link":"https:\/\/b2v.mx\/media\/barilla-mexico-forja-su-legado-con-criterios-asg\/","title":{"rendered":"Barilla M\u00e9xico forja su legado con criterios ASG"},"content":{"rendered":"\n

Charlotte Oudin, Directora General de Barilla M\u00e9xico, asegura que para dejar un legado y un mundo mejor, hay tres pilares fundamentales que se basan en los criterios ASG. Sigue leyendo y descibre cu\u00e1les son.<\/p>\n\n\n\n

La pasi\u00f3n de Charlotte Oudin, directora general de Barilla M\u00e9xico, va m\u00e1s all\u00e1 del cargo que ostenta en una de las empresas de mayor peso a nivel global; como mam\u00e1, esposa, amiga, colega y jefa s\u00f3lo busca sentirse plena y feliz en cada momento. \u201cQuiero dejar un legado para un mundo mejor\u201d, confiesa en exclusiva para  B2V.<\/p>\n\n\n\n

Oudin conoci\u00f3 M\u00e9xico en 2001, luego de formar parte de un intercambio estudiantil a trav\u00e9s del Tec de Monterrey. Despu\u00e9s volvi\u00f3 a Francia, donde se incorpor\u00f3 a Barilla a partir de 2002. Entre 2004 y 2007 regres\u00f3 a territorio nacional como gerente de Trade Marketing, de la mano de la firma italiana, y desde 2015 a la fecha es directora general de Barilla M\u00e9xico<\/a><\/p>\n\n\n\n

\"barilla<\/figure>\n\n\n\n

Liderar con el ejemplo<\/h3>\n\n\n\n

De origen franc\u00e9s, es una mujer sencilla, quien goza del respeto y cari\u00f1o de aquellos que la rodean, principalmente de su esposo, Alfredo, y sus dos hijas, Luisa y Giulia. En cuanto se le escucha hablar, es f\u00e1cil contagiarse de sus palabras que giran alrededor de una calidez humana, pasi\u00f3n y generosidad que invaden a propios y extra\u00f1os.<\/p>\n\n\n\n

\u201cComo primer aspecto, soy una persona con un fuerte liderazgo, y me gusta compartir mi conocimiento y experiencia que tengo como profesional con cada uno de los colaboradores o colegas para que vean que cada uno puede aportar y seguirse desarrollando\u201d, coment\u00f3 la entrevistada. <\/p>\n\n\n\n

El segundo aspecto tiene que ver con motivar a los equipos: <\/p>\n\n\n\n

\n

Nunca se fracasa, los errores son parte del camino y de ellos se aprende mucho para generar un c\u00edrculo virtuoso, cambiar la energ\u00eda, construir y aprender. Y hacer magia. <\/p>\n<\/blockquote>\n\n\n\n

Oudin explic\u00f3 que el tercero tiene que ver con una visi\u00f3n siempre hol\u00edstica y sist\u00e9mica mientras que el cuarto es la preocupaci\u00f3n por dejar un legado y un mundo mejor, por lo que todo lo que hace junto a sus equipos de trabajo se realiza desde una perspectiva de ASG (Ambiente, Social, Gobierno).<\/p>\n\n\n\n

 El \u00e9xito de la mujer en las organizaciones <\/strong><\/h3>\n\n\n\n

Para la Directora General de Barilla M\u00e9xico, el secreto de la mujer exitosa se centra en \u201csaber qui\u00e9n eres, so\u00f1ar, identificar ese sue\u00f1o y perseguirlo. No todas tenemos que ser CEO. Y gracias a la educaci\u00f3n de mis pap\u00e1s, tambi\u00e9n s\u00e9 que el g\u00e9nero nunca ha sido un filtro para identificar mis sue\u00f1os y seguir mis pasos, no debe haber criterios de discriminaci\u00f3n. Lo que sigo trabajando \u2014y eso es de toda la vida\u2014 es conocerme mejor y pulir los sue\u00f1os del ego\u201d.<\/p>\n\n\n\n

\u201cEntonces, una vez que ya sabes qui\u00e9n eres y lo que quieres, pues hay que aventarse y a veces se necesita ayuda. Mi esposo contribuy\u00f3 much\u00edsimo al decir: \u2018A ver, vuela, puedo quedarme sin empleo, puedo seguirte, podemos cambiar de pa\u00eds, yo contigo siempre estar\u00e9\u2019, y eso es un regalo de la vida. Y mis hijas me dicen lo mismo, entonces\u2026 \u00a1V\u00e1monos!<\/p>\n\n\n\n

Pilares para criterios ASG s\u00f3lidos<\/h3>\n\n\n\n

La familia Barilla y los criterios ASG Barilla, l\u00edder global en el mercado de pastas y salsas preparadas listas para usarse, se fund\u00f3 en 1877 y actualmente es un grupo internacional con presencia en m\u00e1s de 100 pa\u00edses. <\/p>\n\n\n\n

En el caso de Barilla M\u00e9xico, \u00e9sta es un joint venture<\/em> entre Barilla y Grupo Herdez, la cual cuenta con criterios ASG, ante ello la CEO explic\u00f3 que para que existan estas bases en una empresa se requieren los siguientes pilares:<\/p>\n\n\n\n

    \n
  1. Uno debe estar convencido y ser para ti una forma de respirar, de vivir, no un KPI suelto, no una moda, no una ley, debe ser una convicci\u00f3n personal. <\/li>\n\n\n\n
  2. Si no es tu empresa, los due\u00f1os o la primera l\u00ednea de direcci\u00f3n debe estar convencida de que esto no es una moda, pero que tiene que ser una forma de hacer negocio. <\/li>\n\n\n\n
  3. Asegurar el bienestar de los colaboradores, entregando lo mejor para crecer, que crezcan de forma integral, aut\u00f3noma, consciente y positiva. <\/li>\n<\/ol>\n\n\n\n

    Cabe mencionar que las dos empresas (Barilla y Grupo Herdez) est\u00e1n con equidad de g\u00e9nero en pagos, en beneficios para para las mujeres, mam\u00e1s y aspectos de gobernanza contra la corrupci\u00f3n.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Charlotte Oudin, Directora General de Barilla M\u00e9xico, asegura que para dejar un legado y un mundo mejor, hay tres pilares fundamentales que se basan en los criterios ASG. Sigue leyendo y descibre cu\u00e1les son. La pasi\u00f3n de Charlotte Oudin, directora general de Barilla M\u00e9xico, va m\u00e1s all\u00e1 del cargo que ostenta en una de las […]<\/p>\n","protected":false},"author":3,"featured_media":6767,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":"","_wpscppro_dont_share_socialmedia":false,"_wpscppro_custom_social_share_image":0,"_facebook_share_type":"","_twitter_share_type":"","_linkedin_share_type":"","_pinterest_share_type":"","_linkedin_share_type_page":"","_instagram_share_type":"","_medium_share_type":"","_threads_share_type":"","_selected_social_profile":[],"_wpsp_enable_custom_social_template":false,"_wpsp_social_scheduling":{"enabled":false,"datetime":null,"platforms":[],"status":"template_only","dateOption":"today","timeOption":"now","customDays":"","customHours":"","customDate":"","customTime":"","schedulingType":"absolute"},"_wpsp_active_default_template":true},"categories":[21],"tags":[],"class_list":["post-6758","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industria"],"yoast_head":"\nBarilla M\u00e9xico forja su legado con criterios ASG - 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