{"id":6761,"date":"2023-08-23T18:03:19","date_gmt":"2023-08-24T00:03:19","guid":{"rendered":"https:\/\/b2v.mx\/media\/?p=6761"},"modified":"2023-09-06T13:42:37","modified_gmt":"2023-09-06T19:42:37","slug":"piel-canela-peleteria-de-lujo-con-raices-mexicanas","status":"publish","type":"post","link":"https:\/\/b2v.mx\/media\/piel-canela-peleteria-de-lujo-con-raices-mexicanas\/","title":{"rendered":"Piel Canela: peleter\u00eda de lujo con ra\u00edces mexicanas"},"content":{"rendered":"\n

Desde 1998, la vida de Mar\u00eda J. de Landa,  directora y fundadora de Piel Canela, se  transform\u00f3 radicalmente al encabezar la firma m\u00e1s importante de peleter\u00eda  y marroquiner\u00eda de lujo en M\u00e9xico, la  cual se centra en apoyar el trabajo de  artesanos mexicanos.<\/p>\n\n\n\n

Mar\u00eda se considera una  mujer \u201cmuy afortunada y agradecida con la vida por la familia\u201d a la que  pertenece. Egresada de la licenciatura en Administraci\u00f3n de Empresas por  la Universidad Iberoamericana. La  originar\u00eda de la Ciudad de M\u00e9xico form\u00f3 parte del sector financiero y de organizaciones como Chrysler de  M\u00e9xico; adem\u00e1s vivi\u00f3 cuatro a\u00f1os en Honduras, donde trabaj\u00f3 en el \u00e1rea administrativa, dentro de una empresa  de se\u00f1alizaci\u00f3n. <\/p>\n\n\n\n

\u201cRegres\u00e9 de Honduras  y empec\u00e9 a tomar clases  de encuadernaci\u00f3n\u201d,  recuerda la directora de  Piel Canela<\/a>. \u201cEn aquel  tiempo, mi esposo me  encarg\u00f3 que buscara  regalos para unos  se\u00f1ores y pens\u00e9 en que  fueran unas cajas para  videocasete en piel.  <\/p>\n\n\n\n

Fue as\u00ed como conoc\u00ed a  quien sigue trabajando la madera en Piel Canela\u201d. Mar\u00eda J. de Landa jam\u00e1s pens\u00f3 que ese d\u00eda la marcar\u00eda para siempre, ya que su trayectoria pas\u00f3 de lo particular a lo  extraordinario cuando un grupo de personas la busc\u00f3 para ofrecerle un taller en venta, pensando que ella trabajaba la piel.  <\/p>\n\n\n\n

\u201cVamos a echarles la mano\u00bb, le dije a mi esposo, pues estas personas quer\u00edan vender el taller para comprar  un taxi. Pero cuando vi lo que hac\u00edan, me di cuenta  de que eran verdaderos artistas. Los apoyamos  con un stand en la Feria del Regalo, pero no  sab\u00edamos c\u00f3mo nombrarlo, y pens\u00e9 en mi hermana  a quien de cari\u00f1o la llamo \u2018Canela\u2019, entonces fue as\u00ed  como nos quedamos con el negocio y por eso se llama  Piel Canela\u201d, comparti\u00f3.  <\/p>\n\n\n\n

\u201cDespu\u00e9s de la feria empec\u00e9 a hacer labor de venta en la oficina de mi esposo con una sala de exhibici\u00f3n\u201d,  contin\u00faa la charla. Actualmente, el taller se ubica  en la capital de la Rep\u00fablica Mexicana, justo en el  coraz\u00f3n de la colonia Ju\u00e1rez. <\/p>\n\n\n\n

El gran valor de Piel Canela <\/h3>\n\n\n\n
\"\"<\/figure>\n\n\n\n

Mar\u00eda J. de Landa, directora de Piel Canela,  considera que su empresa ha evolucionado  considerablemente. \u201cLa evoluci\u00f3n tiene que ver con  la mejora continua, de fijarnos en los detalles, los  cuales hacen la gran diferencia. De ah\u00ed que quisiera  seguir aprendiendo y estudiando, por lo mismo  estudi\u00e9 un diplomado de Comercio Internacional,  despu\u00e9s hice la maestr\u00eda de Marketing de lujo y otra maestr\u00eda de Transformaci\u00f3n Digital\u201d. <\/p>\n\n\n\n

\"peleter\u00eda<\/figure>\n\n\n\n

El tema sustentable <\/h3>\n\n\n\n

Hablar de sustentabilidad es un tema que apasiona  a quien lidera Piel Canela. \u201cLa sustentabilidad  est\u00e1 muy presente, ya que la piel es biodegradable.  Hay grandes ventajas de trabajar con la piel, eso lo conocen bien los artesanos. Tambi\u00e9n trabajamos los  cuerpos recuperados, as\u00ed como con la piel de nopal, que lo hacen polvo y el material es muy similar a la  piel. En Le\u00f3n, Guanajuato, es donde hay m\u00e1s piel\u201d.  <\/p>\n\n\n\n

Cabe destacar que Mar\u00eda J. de Landa empez\u00f3 a  trabajar con tener\u00eda, lo que significa conocer la t\u00e9cnica de curtir y trabajar las pieles. \u201cYo realmente  empec\u00e9 a trabajar la tener\u00eda, con la que hac\u00edamos  \u00e1lbumes con piel de badana, que es la piel de borrego;  hay muchas tener\u00edas en Le\u00f3n y seguimos trabajando,  b\u00e1sicamente, con proveedores nacionales\u201d. <\/p>\n\n\n\n

Oportunidades de negocio con la peleter\u00eda de lujo<\/h3>\n\n\n\n

Piel Canela lleg\u00f3 a tener una boutique en Polanco,  en la Ciudad de M\u00e9xico, \u201cpero la tuvimos que cerrar  por la pandemia, estaba en Polanquito\u201d, nos comenta  la Directora y Fundadora de Piel Canela. <\/p>\n\n\n\n

Piel Canela  cuenta con una l\u00ednea llamada \u201cSoy Mexicano\u201d,  inspirada en M\u00e9xico, concretamente en cuanto a su  gastronom\u00eda, arquitectura, sus museos y la gente.  <\/p>\n\n\n\n

\u201cTenemos colecciones como la de Barrag\u00e1n, que la sacamos en piel amarilla y rosa. Lanzamos una inspirada en Puebla, otra en el Art Dec\u00f3, una en el agave, en las texturas de los billetes de M\u00e9xico y en algo de Tzompantli, fue as\u00ed como empec\u00e9 a usar el charol\u201d.<\/p>\n\n\n\n

Podr\u00eda Interesarte: Lanzan el nuevo col\u00e1geno para el cuidado del bienestar en M\u00e9xico<\/a><\/h4>\n","protected":false},"excerpt":{"rendered":"

Desde 1998, la vida de Mar\u00eda J. de Landa,  directora y fundadora de Piel Canela, se  transform\u00f3 radicalmente al encabezar la firma m\u00e1s importante de peleter\u00eda  y marroquiner\u00eda de lujo en M\u00e9xico, la  cual se centra en apoyar el trabajo de  artesanos mexicanos. Mar\u00eda se considera una  mujer \u201cmuy afortunada y agradecida con la vida […]<\/p>\n","protected":false},"author":3,"featured_media":6780,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":"","_wpscppro_dont_share_socialmedia":false,"_wpscppro_custom_social_share_image":0,"_facebook_share_type":"","_twitter_share_type":"","_linkedin_share_type":"","_pinterest_share_type":"","_linkedin_share_type_page":"","_instagram_share_type":"","_medium_share_type":"","_threads_share_type":"","_selected_social_profile":[],"_wpsp_enable_custom_social_template":false,"_wpsp_social_scheduling":{"enabled":false,"datetime":null,"platforms":[],"status":"template_only","dateOption":"today","timeOption":"now","customDays":"","customHours":"","customDate":"","customTime":"","schedulingType":"absolute"},"_wpsp_active_default_template":true},"categories":[61],"tags":[],"class_list":["post-6761","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lifestyle"],"yoast_head":"\nPiel Canela: peleter\u00eda de lujo con ra\u00edces mexicanas - B2V Media<\/title>\n<meta name=\"description\" content=\"La peleter\u00eda es hermosa pero llevar sus dise\u00f1os y tratamiento a un nivel de lujo es un arte que Mar\u00eda J. de Landa conoce bien. 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