{"id":6894,"date":"2023-09-04T13:41:14","date_gmt":"2023-09-04T19:41:14","guid":{"rendered":"https:\/\/b2v.mx\/media\/?p=6894"},"modified":"2024-02-07T21:07:08","modified_gmt":"2024-02-08T03:07:08","slug":"grupo-volkswagen-presenta-nuevos-prototipos-previo-al-iaa-2023","status":"publish","type":"post","link":"https:\/\/b2v.mx\/media\/grupo-volkswagen-presenta-nuevos-prototipos-previo-al-iaa-2023\/","title":{"rendered":"Grupo Volkswagen presenta nuevos prototipos previo al IAA 2023"},"content":{"rendered":"\n

Grupo Volkswagen present\u00f3 dos nuevos prototipos de cara al 2024 y 2025 que se enfocan en el dise\u00f1o como parte del \u00e9xito de la empresa para el futuro. El evento tuvo lugar este fin de semana previo a la celebraci\u00f3n del Sal\u00f3n Internacional del Autom\u00f3vil de Alemania (IAA2023<\/a> por sus siglas en ingl\u00e9s).<\/p>\n\n\n\n

Oliver Blume, CEO de Grupo Volkswagen, destac\u00f3 el plan de la empresa para enfocarse en el dise\u00f1o como una prioridad estrat\u00e9gica:<\/p>\n\n\n\n

\n

\u00abEl buen dise\u00f1o no es una coincidencia, sino el resultado de una planificaci\u00f3n deliberada. Al igual que el \u00e9xito de nuestra empresa. Sobre todo, el dise\u00f1o es un factor clave en la decisi\u00f3n de compra. Es por eso que queremos hacer del Grupo Volkswagen una empresa impulsada por el dise\u00f1o con un fuerte enfoque en los clientes y los productos\u00bb, se\u00f1al\u00f3 Blume desde Munich, Alemania.<\/p>\n<\/blockquote>\n\n\n\n

Para ello, los departamentos de dise\u00f1o tendr\u00e1n una relaci\u00f3n m\u00e1s estrecha con sus respectivos CEO de marca, con un fuerte enfoque en los clientes y los productos.<\/p>\n\n\n\n

VEH\u00cdCULOS VOLKSWAGEN 2024 Y 2025<\/strong><\/h3>\n\n\n\n

En este sentido, frente a m\u00e1s de 400 medios internacionales, la marca present\u00f3 dos nuevos prototipos, uno para la l\u00ednea de veh\u00edculos de pasajeros y otro super veh\u00edculo que robustece a CUPRA.<\/p>\n\n\n\n

Volkswagen ID. GTI Concept<\/h4>\n\n\n\n
\"Volkswagen<\/figure>\n\n\n\n

Combinando la ingenier\u00eda alemana con tecnolog\u00eda de vanguardia, el ID. GTI Concept ejemplifica el compromiso del Grupo con la electrificaci\u00f3n sin comprometer el desempe\u00f1o, el dise\u00f1o y la conexi\u00f3n emocional que define al GTI. \u200b<\/p>\n\n\n\n

Grupo Volkswagen presenta CUPRA DarkRebel<\/h4>\n\n\n\n
\"Grupo<\/figure>\n\n\n\n

El CUPRA DarkRebel supera los l\u00edmites e incluso cuestiona la forma en que se dise\u00f1ar\u00e1n y crear\u00e1n los autom\u00f3viles para las generaciones futuras. Este modelo que robustece a la joven marca, rompe las normas de dise\u00f1o con sus l\u00edneas llamativas, proporciones din\u00e1micas y caracter\u00edsticas distintivas. El CUPRA Dark Rebel es la m\u00e1xima expresi\u00f3n de CUPRA, encarnando la filosof\u00eda de la marca de desafiar el status quo y crear veh\u00edculos \u00fanicos y altamente emocionales.<\/p>\n\n\n\n

Respecto a la excelencia en el dise\u00f1o, Michael Mauer, Jefe de Dise\u00f1o del Grupo y Jefe de Dise\u00f1o Porsche, resalt\u00f3  que \u00abEl dise\u00f1o funciona porque traduce lo que es una marca en su n\u00facleo, de d\u00f3nde viene, hacia d\u00f3nde va y qu\u00e9 la hace \u00fanica. Las personas se relacionan autom\u00e1ticamente con una marca a trav\u00e9s del dise\u00f1o porque se comunica con ellos como un lenguaje emocional\u00bb. <\/p>\n\n\n\n

El evento coincidi\u00f3 con el primer aniversario de Oliver Blume como CEO del Grupo Volkswagen. Desde que Blume tom\u00f3 el tim\u00f3n en septiembre de 2022; sin embargo, reiter\u00f3 el enfoque de la compa\u00f1\u00eda en la satisfacci\u00f3n del cliente, enfatizando el papel crucial de las marcas del Grupo en la creaci\u00f3n de valor sostenible.<\/p>\n\n\n\n

PODR\u00cdA INTERESARTE: Cambian las prioridades de las aseguradoras<\/a><\/h4>\n","protected":false},"excerpt":{"rendered":"

Grupo Volkswagen present\u00f3 dos nuevos prototipos de cara al 2024 y 2025 que se enfocan en el dise\u00f1o como parte del \u00e9xito de la empresa para el futuro. El evento tuvo lugar este fin de semana previo a la celebraci\u00f3n del Sal\u00f3n Internacional del Autom\u00f3vil de Alemania (IAA2023 por sus siglas en ingl\u00e9s). Oliver Blume, […]<\/p>\n","protected":false},"author":3,"featured_media":6895,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":"","_wpscppro_dont_share_socialmedia":false,"_wpscppro_custom_social_share_image":0,"_facebook_share_type":"","_twitter_share_type":"","_linkedin_share_type":"","_pinterest_share_type":"","_linkedin_share_type_page":"","_instagram_share_type":"","_medium_share_type":"","_threads_share_type":"","_selected_social_profile":[],"_wpsp_enable_custom_social_template":false,"_wpsp_social_scheduling":{"enabled":false,"datetime":null,"platforms":[],"status":"template_only","dateOption":"today","timeOption":"now","customDays":"","customHours":"","customDate":"","customTime":"","schedulingType":"absolute"},"_wpsp_active_default_template":true},"categories":[21],"tags":[],"class_list":["post-6894","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industria"],"yoast_head":"\nGrupo Volkswagen presenta nuevos prototipos previo al IAA 2023 - 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