{"id":7483,"date":"2023-10-31T07:00:00","date_gmt":"2023-10-31T13:00:00","guid":{"rendered":"https:\/\/b2v.mx\/media\/?p=7483"},"modified":"2024-02-07T19:29:49","modified_gmt":"2024-02-08T01:29:49","slug":"cuanto-gastan-los-mexicanos-en-articulos-frikis","status":"publish","type":"post","link":"https:\/\/b2v.mx\/media\/cuanto-gastan-los-mexicanos-en-articulos-frikis\/","title":{"rendered":"\u00bfCu\u00e1nto gastan los mexicanos en art\u00edculos frikis?"},"content":{"rendered":"\n

La industria Friki ha conquistado sectores del entretenimiento a nivel mundial, como la m\u00fasica con el K-Pop, el cine con algunas pel\u00edculas que han dominado las premiaciones m\u00e1s prestigiosas, y no se puede dejar de lado el impacto que ha tenido el estilo de animaci\u00f3n japon\u00e9s, mejor conocido como anime, una industria que ha crecido exponencialmente al grado de contar con sus propios servicios de streaming.<\/p>\n\n\n\n

En el marco del D\u00eda Mundial de la Animaci\u00f3n, que conmemora cada 28 de octubre la primera proyecci\u00f3n p\u00fablica de cine animado, Tiendanube, plataforma de comercio electr\u00f3nico l\u00edder en Latinoam\u00e9rica, comparte datos que reflejan el impacto del anime en el ecommerce y hasta cu\u00e1nto est\u00e1n dispuestos a gastar sus fans m\u00e1s apasionados en esta industria.<\/p>\n\n\n\n

INDUSTRIA FRIKI EN M\u00c9XICO<\/h4>\n\n\n\n

Si algo caracteriza al anime es que no pasa de moda y cuenta con una gran cantidad de productos para todas las edades; su oferta es variada y accesible para todos los presupuestos, siendo los art\u00edculos m\u00e1s vendidos en lo que va del 2023 los Funkos y Figuras de Anime, P\u00f3sters y Mangas. <\/p>\n\n\n\n

Los Funkos <\/a>y las Tarjetas Pok\u00e9mon son los art\u00edculos que llegan a tener los precios m\u00e1s altos: mientras que el promedio de precios en las figuras Funko oscilan entre los 399 y 1,299 pesos y las tarjetas van desde los 110 hasta los 3,500 pesos;sin embargo, algunos de estos art\u00edculos se llegan a subastar por cifras mucho m\u00e1s elevadas, como es el caso del Funko de Dragon Ball Vegeta, que supera los 3 mil 550 d\u00f3lares y tarjetas como Trophy Pikachu Silver, cuyas pujas superaron los 400 mil d\u00f3lares.<\/p>\n\n\n\n

Pero los apasionados por el anime no solo buscan art\u00edculos coleccionables que puedan exhibir en sus repisas, tambi\u00e9n desean mostrar con orgullo su afici\u00f3n con playeras y pines, art\u00edculos que han presentado una tendencia alta de compra durante este a\u00f1o. <\/p>\n\n\n\n

PERSONAJES QUE M\u00c1S COMPRAN<\/h4>\n\n\n\n
\"\u00bfCu\u00e1nto<\/figure>\n\n\n\n

Entre los t\u00edtulos que han sido protagonistas en las compras en l\u00ednea de los mexicanos, destacan Dragon Ball, Pok\u00e9mon, Naruto y Demon Slayer, que se han mantenido en una tendencia de compra constante, aunque este a\u00f1o One Piece ha repuntado, sin duda impulsado por el \u00e9xito del estreno de su serie live action. <\/p>\n\n\n\n

El ticket promedio dentro de la plataforma durante el periodo de enero a septiembre de este a\u00f1o fue de 1,474.38 pesos, mientras que las tiendas de la categor\u00eda han crecido un 54 por ciento en comparaci\u00f3n con el a\u00f1o pasado, destacando septiembre como el mes de mayores ventas, aunque se espera que las temporadas de compras m\u00e1s fuertes sean El Buen Fin y Navidad, tal y como sucedi\u00f3 en 2022.<\/p>\n\n\n\n

QU\u00c9 CIUDADES COMPRAN M\u00c1S ART\u00cdCULOS FRIKI<\/h4>\n\n\n\n

Los estados que reportan la mayor facturaci\u00f3n son Ciudad de M\u00e9xico, que se destaca en la venta de Funkos, Estado de M\u00e9xico con P\u00f3sters, Pines y Accesorios, y Nuevo Le\u00f3n que destaca con las figuras de colecci\u00f3n. En cuanto a los m\u00e9todos de pago m\u00e1s utilizados en estas compras, la tarjeta de cr\u00e9dito concentra el 44%, la tarjeta de d\u00e9bito el 35% y efectivo un 12%. <\/p>\n\n\n\n

Por otro lado, el 48 por ciento llega de manera directa a las tiendas en l\u00ednea, mientras que el 35 por ciento lo hace a trav\u00e9s de buscadores y el 17 por ciento por redes sociales. En t\u00e9rminos de entrega, el 86 por ciento se realizaron mediante una paqueter\u00eda, mientras que el 14 por ciento eligi\u00f3 recolectar en tienda.<\/p>\n\n\n\n

PODR\u00cdA INTERESARTE: La log\u00edstica inversa y su impacto en el ecommerce<\/a><\/h4>\n","protected":false},"excerpt":{"rendered":"

\u00bfCu\u00e1nto gastan los mexicanos en art\u00edculos frikis?<\/p>\n","protected":false},"author":3,"featured_media":7485,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":"","_wpscppro_dont_share_socialmedia":false,"_wpscppro_custom_social_share_image":0,"_facebook_share_type":"","_twitter_share_type":"","_linkedin_share_type":"","_pinterest_share_type":"","_linkedin_share_type_page":"","_instagram_share_type":"","_medium_share_type":"","_threads_share_type":"","_selected_social_profile":[],"_wpsp_enable_custom_social_template":false,"_wpsp_social_scheduling":{"enabled":false,"datetime":null,"platforms":[],"status":"template_only","dateOption":"today","timeOption":"now","customDays":"","customHours":"","customDate":"","customTime":"","schedulingType":"absolute"},"_wpsp_active_default_template":true},"categories":[61],"tags":[],"class_list":["post-7483","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lifestyle"],"yoast_head":"\n\u00bfCu\u00e1nto gastan los mexicanos en art\u00edculos frikis? - B2V Media<\/title>\n<meta name=\"description\" content=\"La industria friki report\u00f3 crecimiento en Ciudad de M\u00e9xico, Estado de M\u00e9xico y Nuevo Le\u00f3n. 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