{"id":7500,"date":"2023-11-03T07:00:00","date_gmt":"2023-11-03T13:00:00","guid":{"rendered":"https:\/\/b2v.mx\/media\/?p=7500"},"modified":"2024-02-07T18:53:56","modified_gmt":"2024-02-08T00:53:56","slug":"ciberataques-cuestan-a-pymes-mexicanas-hasta-2-mdp","status":"publish","type":"post","link":"https:\/\/b2v.mx\/media\/ciberataques-cuestan-a-pymes-mexicanas-hasta-2-mdp\/","title":{"rendered":"Ciberataques cuestan a PyMes mexicanas hasta 2 mdp"},"content":{"rendered":"\n

El comercio digital ha colocado entre sus prioridades a toda medida de ciberseguridad que le ayude a reducir riesgos. De acuerdo con la encuesta Digital Trust Insights 2023 M\u00e9xico, nueve de cada 10 empresas mexicanas se sienten preparadas para mitigar los riesgos asociados a ciberataques.<\/p>\n\n\n\n

Pese a ello, la ciberseguridad contin\u00faa siendo un tema complicado para las empresas en M\u00e9xico, ya que han tenido que adaptar sus servicios al ecosistema electr\u00f3nico no tanto por gusto, sino para no quedarse atr\u00e1s en t\u00e9rminos de competitividad.<\/p>\n\n\n\n

En este sentido, cada sector tiene sus propias particularidades, pero en el comercio electr\u00f3nico las \u00e1reas de oportunidad est\u00e1n principalmente en: capacitaci\u00f3n del personal, quienes tienen acceso a c\u00f3digos, correos, informaci\u00f3n sensible o pueden descargar programas de ataque por medio de links o sitios sospechosos, coment\u00f3 para B2V Media, Bettsabet Hidalgo Hern\u00e1ndez<\/strong>, especialista en Ciberseguridad de Infracommerce Latam<\/a>.<\/p>\n\n\n\n

SECTORES CON M\u00c1S CIBERATAQUES<\/h4>\n\n\n\n
\"Ciberataques<\/figure>\n\n\n\n

M\u00e9xico es, desde 2021, el pa\u00eds con el mayor n\u00famero de ciberataques en Am\u00e9rica Latina, s\u00f3lo detr\u00e1s de Brasil.\u00a0 El sector retail es el que tiene la segunda tasa m\u00e1s alta de ataques de ransomware en todos los sectores de ventas en l\u00ednea. Tan s\u00f3lo en la primera mitad de 2022, se encontraron 10 mil 666 firmas de ransomware en Am\u00e9rica Latina.<\/p>\n\n\n\n

Aunque resolver las vulnerabilidades generalmente est\u00e1 ligado al tama\u00f1o y la complejidad de la infraestructura, generalmente despu\u00e9s de una vulnerabilidad, los empresarios invierten en la recuperaci\u00f3n del sitio web, reforzamiento de barreras de seguridad, contratar a un personal especializado en materia de ciberseguridad, entrenamiento o reentrenamiento de los colaboradores, compra de nuevo equipo, contrataci\u00f3n de nuevos sistemas operativos, etc.<\/p>\n\n\n\n

\n

\u201cDependiendo del tama\u00f1o del negocio y el personal que tenga la organizaci\u00f3n ser\u00e1 la inversi\u00f3n en ciberseguridad; sin embargo, un ciberataque a una PyME puede costarle al menos dos millones en p\u00e9rdidas\u201d, ahond\u00f3 la especialista.<\/p>\n<\/blockquote>\n\n\n\n

M\u00c9XICO: OBJETIVO DE CIBERATAQUES<\/h4>\n\n\n\n
\"Ciberataques<\/figure>\n\n\n\n

M\u00e9xico es un particular objetivo de ciberataques para las empresas debido al n\u00famero de negocios y consumidores, adem\u00e1s es uno de los pa\u00edses con mayor volumen de ventas anuales.<\/p>\n\n\n\n

Muestro de ello es el crecimiento de ecommerce en M\u00e9xico desde 2020 a\u00f1o en que el comercio electr\u00f3nico nacional cerr\u00f3 2020 con un valor de 316 mil millones de pesos, esto es un crecimiento del 81 por ciento comparado con 2019; mientras que en este a\u00f1o arranc\u00f3 con un valor de $528 mil millones de pesos, de acuerdo a la Asociaci\u00f3n Mexicana de Venta Online, A.C. (AMVO).<\/p>\n\n\n\n

Al mismo tiempo, es uno de los mercados con mayor rezago en educaci\u00f3n digital, el Inegi se\u00f1ala que en 2019 el nivel de personas con acceso a internet en el pa\u00eds no superaba el 65 por ciento, mientras que este a\u00f1o es del 80 por ciento. <\/p>\n\n\n\n

\u201cEn tan solo 4 a\u00f1os hemos crecido bastante, pero a costa de desconocer ciertos riesgos como ransomwares o una compleja ingenier\u00eda social que se sirve de las personas, el eslab\u00f3n m\u00e1s vulnerable en t\u00e9rminos de ciberataques\u201d, analiz\u00f3 Hidalgo.<\/p>\n\n\n\n

Otros factores que influyen son  la falta de concienciaci\u00f3n y de inversi\u00f3n sobre la ciberseguridad al interior de la organizaci\u00f3n.<\/p>\n\n\n\n

ACCIONES A EMPRENDER PARA PROTEGER UNA EMPRESA<\/h4>\n\n\n\n

Bettsabet Hidalgo sugiri\u00f3 que uno de los primeros pasos para reforzar los sistemas de ciberseguridad en los comercios digitales es el acercamiento con especialistas. Ellos pueden hacer un sondeo y revisi\u00f3n tanto de equipos, portales, archivos y una especie de auditor\u00eda para determinar cu\u00e1les son los puntos m\u00e1s vulnerables.<\/p>\n\n\n\n

A partir de ah\u00ed se implementan acciones como programas especiales y protocolos donde se filtren datos o alarmas digitales que notifiquen de alguna actividad sospechosa.<\/p>\n\n\n\n

\u201cUna de las acciones m\u00e1s importantes es la capacitaci\u00f3n del personal en todos los niveles. La ciberseguridad no es algo que solo compete a las \u00e1reas de TI sino para quienes manejen un equipo, como los colaboradores de RH, oficinas de Comunicaci\u00f3n o el personal administrativo\u201d, explic\u00f3.<\/p>\n\n\n\n

Por ello, es importante establecer una pol\u00edtica de ciberseguridad: \u201cLa pol\u00edtica de ciberseguridad debe marcar los objetivos, los principios y las directrices de la empresa en materia de ciberseguridad. Debe ser clara, concisa y f\u00e1cil de entender para todos los empleados\u201d, finaliz\u00f3.<\/p>\n\n\n\n

PODR\u00cdA INTERESARTE: \u00bfC\u00f3mo disminuir los pagos provisionales ante el SAT?<\/a><\/h4>\n","protected":false},"excerpt":{"rendered":"

El comercio digital ha colocado entre sus prioridades a toda medida de ciberseguridad que le ayude a reducir riesgos. De acuerdo con la encuesta Digital Trust Insights 2023 M\u00e9xico, nueve de cada 10 empresas mexicanas se sienten preparadas para mitigar los riesgos asociados a ciberataques. Pese a ello, la ciberseguridad contin\u00faa siendo un tema complicado […]<\/p>\n","protected":false},"author":4,"featured_media":7501,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":"","_wpscppro_dont_share_socialmedia":false,"_wpscppro_custom_social_share_image":0,"_facebook_share_type":"","_twitter_share_type":"","_linkedin_share_type":"","_pinterest_share_type":"","_linkedin_share_type_page":"","_instagram_share_type":"","_medium_share_type":"","_threads_share_type":"","_selected_social_profile":[],"_wpsp_enable_custom_social_template":false,"_wpsp_social_scheduling":{"enabled":false,"datetime":null,"platforms":[],"status":"template_only","dateOption":"today","timeOption":"now","customDays":"","customHours":"","customDate":"","customTime":"","schedulingType":"absolute"},"_wpsp_active_default_template":true},"categories":[69],"tags":[],"class_list":["post-7500","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-redes"],"yoast_head":"\nCiberataques cuestan a PyMes mexicanas hasta 2 mdp - 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