{"id":8402,"date":"2024-07-02T15:06:01","date_gmt":"2024-07-02T21:06:01","guid":{"rendered":"https:\/\/b2v.mx\/media\/?p=8402"},"modified":"2024-07-02T15:13:08","modified_gmt":"2024-07-02T21:13:08","slug":"ecoturismo-y-bienestar-tendencias-emergentes-en-el-turismo-y-hoteleria-mexicana","status":"publish","type":"post","link":"https:\/\/b2v.mx\/media\/ecoturismo-y-bienestar-tendencias-emergentes-en-el-turismo-y-hoteleria-mexicana\/","title":{"rendered":"Ecoturismo y bienestar: Tendencias emergentes en viajes y hoteler\u00eda mexicana"},"content":{"rendered":"\n

En medio de una notable reactivaci\u00f3n tur\u00edstica que se aproxima a los niveles previos a la pandemia, los viajeros mexicanos est\u00e1n estableciendo tendencias<\/strong> y ejerciendo una influencia considerable en la industria hotelera en M\u00e9xico, misma que, seg\u00fan datos del Instituto Nacional de Estad\u00edstica y Geograf\u00eda (Inegi), aporta el 8.7% del Producto Interno Bruto (PIB) nacional. En este sentido, el turismo representa una de las principales fuentes de ingresos del pa\u00eds, solo superada por las remesas internacionales. Con una participaci\u00f3n estimada del 8.5% en el PIB, este sector se posiciona como la cuarta actividad econ\u00f3mica m\u00e1s relevante de M\u00e9xico.<\/p>\n\n\n\n

Sin embargo, el turismo ha experimentado una transformaci\u00f3n radical <\/strong>en los \u00faltimos a\u00f1os, con el respeto por el medio ambiente y la integraci\u00f3n con las comunidades locales como pilares fundamentales. En este nuevo paradigma, el ecoturismo <\/strong>surge como una alternativa que no solo ofrece experiencias enriquecedoras, sino que tambi\u00e9n contribuye al bienestar de los destinos y sus habitantes.<\/p>\n\n\n\n

Seg\u00fan Deloitte, el 57% de los viajeros buscan descanso y relajaci\u00f3n<\/strong>, eligiendo destinos que les permitan experiencias de reencuentro consigo mismos. Este cambio en las preferencias representa un desaf\u00edo para la industria hotelera, que debe adaptarse r\u00e1pidamente a las nuevas demandas.<\/p>\n\n\n\n

A este respecto, Lara Teixeira, vicepresidente senior de Servicios T\u00e9cnicos y Dise\u00f1o de Accor Am\u00e9ricas coment\u00f3. \u201cEn este sentido hemos tenido que aprender a adaptarnos a las tendencias del mercado, ya que los viajeros buscan experiencias que se alineen con sus necesidades, ya sea disfrutando con familiares y amigos o explorando actividades que fomenten su bienestar y conexi\u00f3n con el entorno. En Accor hemos buscado incorporar tecnolog\u00eda e innovaci\u00f3n, adem\u00e1s de enfocarnos en el dise\u00f1o de espacios que brinden comodidad y confort a nuestros hu\u00e9spedes\u201d.<\/p>\n\n\n\n

\u00bfQu\u00e9 es el ecoturismo?<\/strong><\/p>\n\n\n\n

Seg\u00fan la Organizaci\u00f3n Mundial del Turismo de las Naciones Unidas (UNWTO), el ecoturismo se caracteriza por su amor por la naturaleza, el respeto por las culturas locales y su impacto m\u00ednimo en el medio ambiente<\/strong>. Estos principios han ganado popularidad entre los viajeros mexicanos, con el 90% buscando opciones de viaje sostenibles y el 75% valorando las experiencias aut\u00e9nticas que reflejen la cultura local.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

<\/p>\n\n\n\n

\u201cLos viajeros modernos valoran cada vez m\u00e1s los espacios que reflejan la identidad local, incorporan elementos naturales y promueven un estilo de vida saludable y equilibrado\u201d, coment\u00f3 Lara.<\/p>\n\n\n\n

El dise\u00f1o, por ejemplo, en un lugar de alojamiento juega un papel crucial, influyendo en la comodidad, el bienestar y la conexi\u00f3n emocional del hu\u00e9sped con su entorno. M\u00e1s all\u00e1 del aspecto est\u00e9tico, la sostenibilidad se ha convertido en un criterio determinante para muchos viajeros. La preocupaci\u00f3n por el cambio clim\u00e1tico, la conservaci\u00f3n de los recursos naturales y la preservaci\u00f3n de la biodiversidad ha llevado a una creciente demanda de opciones de hospedaje que implementen pr\u00e1cticas m\u00e1s respetuosas con el medio ambiente.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

<\/p>\n\n\n\n

Sin embargo, a pesar del creciente inter\u00e9s en el ecoturismo, muchos viajeros a\u00fan enfrentan dificultades para encontrar experiencias aut\u00e9nticas que beneficien a las comunidades locales. Por su parte, el 91% de los viajeros ha comenzado a implementar acciones sostenibles durante sus viajes<\/strong>, desde apagar el aire acondicionado en sus habitaciones hasta comprar en tiendas locales independientes.<\/p>\n\n\n\n

Ante este panorama, la industria hotelera est\u00e1 respondiendo y Accor, l\u00edder mundial en hospitalidad, ha hecho de la sostenibilidad uno de sus principales pilares, no solo en el pa\u00eds, sino en todo el mundo. Actualmente, el grupo cuenta con m\u00e1s de 50 hoteles en Latinoam\u00e9rica, de los cuales m\u00e1s de 20 se encuentran en M\u00e9xico, y cuentan certificaciones externas de sostenibilidad que eval\u00faan criterios ambientales y buenas pr\u00e1cticas sostenibles en sus operaciones.<\/p>\n\n\n\n

Seg\u00fan cifras de Statista, en el 2023 el promedio de habitaciones ocupadas en los centros de playa ascend\u00eda a alrededor de 135 mil 450 cuartos al d\u00eda. Este nivel de ocupaci\u00f3n podr\u00eda crecer a\u00fan m\u00e1s durante este a\u00f1o gracias a qu\u00e9 M\u00e9xico se encuentra entre los destinos m\u00e1s populares del 2024. En cuanto a destinos en ciudades populares como la Riviera Maya y la Ciudad de M\u00e9xico se registraron promedios de ocupaci\u00f3n hotelera de m\u00e1s de 37 mil y 26 mil habitaciones por d\u00eda, respectivamente. Estos datos reflejan no solo la resiliencia del sector tur\u00edstico en el pa\u00eds, sino tambi\u00e9n su capacidad de adaptaci\u00f3n a las nuevas tendencias y demandas de los viajeros modernos, quienes valoran cada vez m\u00e1s la sostenibilidad, el bienestar y la autenticidad en sus experiencias de viaje.<\/p>\n","protected":false},"excerpt":{"rendered":"

En medio de una notable reactivaci\u00f3n tur\u00edstica que se aproxima a los niveles previos a la pandemia, los viajeros mexicanos est\u00e1n estableciendo tendencias y ejerciendo una influencia considerable en la industria hotelera en M\u00e9xico, misma que, seg\u00fan datos del Instituto Nacional de Estad\u00edstica y Geograf\u00eda (Inegi), aporta el 8.7% del Producto Interno Bruto (PIB) nacional. […]<\/p>\n","protected":false},"author":7,"featured_media":8403,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":"","_wpscppro_dont_share_socialmedia":false,"_wpscppro_custom_social_share_image":0,"_facebook_share_type":"default","_twitter_share_type":"default","_linkedin_share_type":"default","_pinterest_share_type":"default","_linkedin_share_type_page":"","_instagram_share_type":"default","_medium_share_type":"","_threads_share_type":"","_selected_social_profile":[],"_wpsp_enable_custom_social_template":false,"_wpsp_social_scheduling":{"enabled":false,"datetime":null,"platforms":[],"status":"template_only","dateOption":"today","timeOption":"now","customDays":"","customHours":"","customDate":"","customTime":"","schedulingType":"absolute"},"_wpsp_active_default_template":true},"categories":[35,61],"tags":[],"class_list":["post-8402","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-responsabilidad","category-lifestyle"],"yoast_head":"\nEcoturismo y bienestar: Tendencias emergentes en viajes y hoteler\u00eda mexicana - 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