{"id":8488,"date":"2024-08-07T15:42:49","date_gmt":"2024-08-07T21:42:49","guid":{"rendered":"https:\/\/b2v.mx\/media\/?p=8488"},"modified":"2025-02-03T12:05:49","modified_gmt":"2025-02-03T18:05:49","slug":"ford-anuncia-nuevo-presidente-y-ceo-para-la-region","status":"publish","type":"post","link":"https:\/\/b2v.mx\/media\/ford-anuncia-nuevo-presidente-y-ceo-para-la-region\/","title":{"rendered":"Ford anuncia nuevo presidente y CEO para la regi\u00f3n"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">En d\u00edas pasados, <strong>Ford Motor Company anunci\u00f3 cambios directivos con el nombramiento de Lucien Pinto<\/strong>, actual director de Mercadotecnia y Ventas como presidente y CEO para la regi\u00f3n de M\u00e9xico, Puerto Rico, Centroam\u00e9rica y El Caribe, que asumir\u00e1 a partir del 1\u00b0 de octubre de este a\u00f1o. La compa\u00f1\u00eda afirma que, Lucien ha sido clave para lograr objetivos importantes como mejorar la excelencia en el servicio al cliente y reposicionar la marca.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Su experiencia ser\u00e1 \u00fatil para aumentar la lealtad y la satisfacci\u00f3n de los consumidores de Ford y Lincoln en la regi\u00f3n, con una estrategia enfocada en un posicionamiento de marcas aspiracionales y de estilo de vida. La excelencia, el enfoque y la colaboraci\u00f3n continuar\u00e1n siendo los ejes rectores de la compa\u00f1\u00eda, valores que han consolidado a Ford de M\u00e9xico como l\u00edder en la industria automotriz y como un empleador de elecci\u00f3n para los profesionales que buscan un entorno laboral inclusivo y retador.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/b2v.mx\/media\/wp-content\/uploads\/2024\/08\/Lucien-Pinto-683x1024.jpg\" alt=\"\" class=\"wp-image-8491\" srcset=\"https:\/\/b2v.mx\/media\/wp-content\/uploads\/2024\/08\/Lucien-Pinto-683x1024.jpg 683w, https:\/\/b2v.mx\/media\/wp-content\/uploads\/2024\/08\/Lucien-Pinto-200x300.jpg 200w, https:\/\/b2v.mx\/media\/wp-content\/uploads\/2024\/08\/Lucien-Pinto-768x1151.jpg 768w, https:\/\/b2v.mx\/media\/wp-content\/uploads\/2024\/08\/Lucien-Pinto-1025x1536.jpg 1025w, https:\/\/b2v.mx\/media\/wp-content\/uploads\/2024\/08\/Lucien-Pinto-1366x2048.jpg 1366w, https:\/\/b2v.mx\/media\/wp-content\/uploads\/2024\/08\/Lucien-Pinto-scaled.jpg 1708w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u201cMe llena de orgullo y emoci\u00f3n asumir el liderazgo<\/strong> y continuar con el posicionamiento de una compa\u00f1\u00eda que est\u00e1 por cumplir 100 a\u00f1os en el pa\u00eds y que hoy tiene un papel estrat\u00e9gico a nivel global, destacando por su talento, calidad e ingenio\u201d, comparti\u00f3 Lucien Pinto.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>El ejecutivo se uni\u00f3 a Ford en el a\u00f1o 2000<\/strong>, iniciando su carrera en el \u00e1rea de manufactura en la planta de Valencia, Venezuela, donde adquiri\u00f3 gran parte de su enfoque sist\u00e9mico y disciplina en procesos de manufactura, desempe\u00f1ando roles como gerente de Manufacturing Planning and Logistics, gerente de Producci\u00f3n y gerente de Planta.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En el 2012, Lucien hizo una exitosa transici\u00f3n al \u00e1rea comercial, dirigiendo las operaciones de Ford Customer Service Division (FCSD) en el Grupo Norte, que incluye Venezuela, Colombia, Ecuador, Bolivia, Surinam y Guyana. Como director de Mercadotecnia y Ventas en esta regi\u00f3n, promovi\u00f3 una estrategia de autofinanciamiento para enfrentar los desaf\u00edos cambiarios en Venezuela, estrategia que fue replicada por otros fabricantes. En el 2017, se uni\u00f3 al equipo de Ford de M\u00e9xico como director de Servicio al Cliente para nuestro pa\u00eds, Puerto Rico, Centroam\u00e9rica y El Caribe, y en el 2019, asumi\u00f3 el liderazgo del equipo de Mercadotecnia y Ventas en M\u00e9xico.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Agradecimiento a Luz Elena del Castillo<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ford Motor Company extendi\u00f3 su agradecimiento a Luz Elena del Castillo, quien, con m\u00e1s de 30 a\u00f1os de trayectoria en el sector, 16 de ellos dentro de la compa\u00f1\u00eda, ha decidido retirarse. Su compromiso y logros alcanzados durante su gesti\u00f3n en la empresa permitieron reafirmar el posicionamiento de la marca en la operaci\u00f3n global.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"683\" height=\"1024\" data-id=\"8499\" src=\"https:\/\/b2v.mx\/media\/wp-content\/uploads\/2024\/08\/LuzElenaDelCastillo_02_-1-1-683x1024.jpg\" alt=\"\" class=\"wp-image-8499\" srcset=\"https:\/\/b2v.mx\/media\/wp-content\/uploads\/2024\/08\/LuzElenaDelCastillo_02_-1-1-683x1024.jpg 683w, https:\/\/b2v.mx\/media\/wp-content\/uploads\/2024\/08\/LuzElenaDelCastillo_02_-1-1-200x300.jpg 200w, https:\/\/b2v.mx\/media\/wp-content\/uploads\/2024\/08\/LuzElenaDelCastillo_02_-1-1-768x1151.jpg 768w, https:\/\/b2v.mx\/media\/wp-content\/uploads\/2024\/08\/LuzElenaDelCastillo_02_-1-1-1025x1536.jpg 1025w, https:\/\/b2v.mx\/media\/wp-content\/uploads\/2024\/08\/LuzElenaDelCastillo_02_-1-1-1366x2048.jpg 1366w, https:\/\/b2v.mx\/media\/wp-content\/uploads\/2024\/08\/LuzElenaDelCastillo_02_-1-1-scaled.jpg 1708w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/figure>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ford de M\u00e9xico, la primera empresa automotriz en establecerse en el pa\u00eds en 1925, cuenta hoy con 14 mil 600 empleados y Luz Elena se convirti\u00f3 en la tercera mujer en asumir el cargo de CEO en su historia, un logro significativo que refleja su capacidad y dedicaci\u00f3n. Bajo su liderazgo, la compa\u00f1\u00eda se consolid\u00f3 como un referente en la industria, tanto por su \u00e9xito comercial, como por su compromiso con la innovaci\u00f3n, la diversidad, la sostenibilidad y la responsabilidad social.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En d\u00edas pasados, Ford Motor Company anunci\u00f3 cambios directivos con el nombramiento de Lucien Pinto, actual director de Mercadotecnia y Ventas como presidente y CEO para la regi\u00f3n de M\u00e9xico, Puerto Rico, Centroam\u00e9rica y El Caribe, que asumir\u00e1 a partir del 1\u00b0 de octubre de este a\u00f1o. La compa\u00f1\u00eda afirma que, Lucien ha sido clave [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":8490,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":"","_wpscppro_dont_share_socialmedia":false,"_wpscppro_custom_social_share_image":0,"_facebook_share_type":"default","_twitter_share_type":"default","_linkedin_share_type":"default","_pinterest_share_type":"default","_linkedin_share_type_page":"","_instagram_share_type":"default","_medium_share_type":"","_threads_share_type":"","_selected_social_profile":[],"_wpsp_enable_custom_social_template":false,"_wpsp_social_scheduling":{"enabled":false,"datetime":null,"platforms":[],"status":"template_only","dateOption":"today","timeOption":"now","customDays":"","customHours":"","customDate":"","customTime":"","schedulingType":"absolute"},"_wpsp_active_default_template":true},"categories":[21],"tags":[],"class_list":["post-8488","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industria"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - 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