{"id":866,"date":"2022-12-06T23:56:11","date_gmt":"2022-12-06T23:56:11","guid":{"rendered":"https:\/\/www.b2v.mx\/wp\/?p=866"},"modified":"2023-03-03T20:00:59","modified_gmt":"2023-03-03T20:00:59","slug":"cuanto-le-costara-a-mexico-ser-sede-del-mundial-de-futbol-2026","status":"publish","type":"post","link":"https:\/\/b2v.mx\/media\/cuanto-le-costara-a-mexico-ser-sede-del-mundial-de-futbol-2026\/","title":{"rendered":"\u00bfCu\u00e1nto le costar\u00e1 a M\u00e9xico ser sede del Mundial de F\u00fatbol 2026?"},"content":{"rendered":"\n

M\u00e9xico, Estados Unidos y Canad\u00e1 prometieron un torneo internacional de bajo costo, luego del derroche financiero que implic\u00f3 el Mundial de Catar 2022<\/em><\/p>\n\n\n\n

La competencia en los \u00faltimos tres mundiales de f\u00fatbol no ha estado s\u00f3lo en la cancha, tambi\u00e9n por ver qui\u00e9n gasta m\u00e1s en su organizaci\u00f3n. <\/p>\n\n\n\n

Brasil (2014), Rusia (2018) y Catar (2022) han ido aumentando la apuesta econ\u00f3mica para adecuar su infraestructura deportiva y de alojamiento a las exigencias del torneo internacional, un compromiso que Canad\u00e1, Estados Unidos y M\u00e9xico deber\u00e1n cumplir dentro de cuatro a\u00f1os.<\/p>\n\n\n\n

Por primera vez, tres pa\u00edses compartir\u00e1n la organizaci\u00f3n del mundial de f\u00fatbol, cuya promesa fue generar la competencia deportiva \u201cm\u00e1s lucrativa\u201d de la historia: 14 mil millones de d\u00f3lares en ganancias y un beneficio directo para la FIFA<\/strong>, superior a los 10 mil millones de d\u00f3lares, seg\u00fan se\u00f1al\u00f3 la BBC<\/em> en 2018.<\/p>\n\n\n\n

\"\"
Estadio Azteca de la Ciudad de M\u00e9xico.<\/sub><\/figcaption><\/figure>\n\n\n\n

\u00bfCu\u00e1nto costar\u00e1 ser sede del torneo en 2026?<\/strong><\/p>\n\n\n\n

La firma independiente The Boston Consulting Group<\/strong> elabor\u00f3 un informe -que public\u00f3 Forbes\u2013 en el que estima que los costos de organizaci\u00f3n del Mundial 2026<\/strong>, entre los tres pa\u00edses, alcanzar\u00edan los 2 mil millones de d\u00f3lares. Una cifra muy por debajo de los 200 mil millones de d\u00f3lares que se estima se invirti\u00f3 para organizar Catar, y los 15 mil millones de d\u00f3lares que usaron a\u00f1os atr\u00e1s Rusia y Brasil.<\/p>\n\n\n\n

La proyecci\u00f3n de Sport Business<\/strong>, que cita El Economista<\/strong>, afirma que los tres pa\u00edses requerir\u00e1n alrededor de 20 mil millones de d\u00f3lares, pues en sus datos incluye la inversi\u00f3n privada, as\u00ed como gastos en seguridad, servicios de comunicaci\u00f3n, marketing<\/em>, tecnolog\u00eda y log\u00edstica. Bajo estos c\u00e1lculos, el costo ser\u00eda similar a los de Rusia y Brasil.<\/p>\n\n\n\n

\u00bfCu\u00e1nto pone M\u00e9xico?<\/strong><\/p>\n\n\n\n

Pocas han sido las voces cr\u00edticas con la decisi\u00f3n de M\u00e9xico de participar en la organizaci\u00f3n del pr\u00f3ximo mundial. Los analistas coinciden en que la inversi\u00f3n que se tendr\u00e1 que hacer en Ciudad de M\u00e9xico, Guadalajara y Monterrey \u2013las tres ciudades sedes en este pa\u00eds\u2013 puede ser controlada.<\/p>\n\n\n\n

La infraestructura existente es una buena se\u00f1al. Por ejemplo, en Brasil se construy\u00f3 para 2014 el Estadio Nacional que \u2013pese a la afici\u00f3n deportiva entre los cariocas\u2013 hoy ha terminado siendo un estacionamiento municipal de autobuses. Aqu\u00ed solo se prev\u00e9 adecuar las estructuras como el Estadio Azteca<\/strong>, que se remozar\u00e1 con capital privado y pasar\u00e1 a ser el \u00fanico en el mundo en albergar tres mundiales.<\/p>\n\n\n\n

Siguiendo el estimado de Sport Business, la inversi\u00f3n en las tres ciudades mexicanas rondar\u00eda los 6 mil millones de d\u00f3lares. Sin embargo, el retorno esperado alcanzar\u00eda los 500 millones de d\u00f3lares (unos 10 mil millones de pesos), seg\u00fan Yon de Luisa<\/strong>, director de la candidatura de M\u00e9xico para la Copa Mundial de 2026. Los analistas apuestan a que el Mundial en Norteam\u00e9rica impulse la econom\u00eda de toda la regi\u00f3n y cree al menos 40,000 puestos de trabajo.<\/p>\n\n\n\n

Un mundial low cost<\/em> es la promesa<\/strong><\/p>\n\n\n\n

\u201cEstamos listos para recibir el Mundial. Nuestra gran fortaleza es que ya tenemos toda la infraestructura, no hay que construir estadios. Y as\u00ed tambi\u00e9n est\u00e1n Estados Unidos y Canad\u00e1. Eso reduce considerablemente los costos\u201d, <\/em>explic\u00f3 De Luisa.<\/p>\n\n\n\n

Visto lo que ocurri\u00f3 en Qatar, el especialista en finanzas deportivas de la Universidad Sheffield Hallam<\/strong>, Dan Plumley<\/strong>, le confirm\u00f3 a la DW <\/strong>que la mayor\u00eda de los millones gastados por el gobierno del Medio Oriente fueron destinados a infraestructura no futbol\u00edstica. Necesitaron adecuar el sistema de metro, aeropuerto internacional, nuevas carreteras y cerca de 100 nuevos hoteles e instalaciones para el ocio.<\/p>\n","protected":false},"excerpt":{"rendered":"

M\u00e9xico, Estados Unidos y Canad\u00e1 prometieron un torneo internacional de bajo costo, luego del derroche financiero que implic\u00f3 el Mundial de Catar 2022 La competencia en los \u00faltimos tres mundiales de f\u00fatbol no ha estado s\u00f3lo en la cancha, tambi\u00e9n por ver qui\u00e9n gasta m\u00e1s en su organizaci\u00f3n. Brasil (2014), Rusia (2018) y Catar (2022) […]<\/p>\n","protected":false},"author":1,"featured_media":867,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":"","_wpscppro_dont_share_socialmedia":false,"_wpscppro_custom_social_share_image":0,"_facebook_share_type":"","_twitter_share_type":"","_linkedin_share_type":"","_pinterest_share_type":"","_linkedin_share_type_page":"","_instagram_share_type":"","_medium_share_type":"","_threads_share_type":"","_selected_social_profile":[],"_wpsp_enable_custom_social_template":false,"_wpsp_social_scheduling":{"enabled":false,"datetime":null,"platforms":[],"status":"template_only","dateOption":"today","timeOption":"now","customDays":"","customHours":"","customDate":"","customTime":"","schedulingType":"absolute"},"_wpsp_active_default_template":true},"categories":[64],"tags":[58,59,60,62,63],"class_list":["post-866","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-deportes","tag-canada","tag-estadio-azteca","tag-estados-unidos","tag-mexico","tag-mundial"],"yoast_head":"\n\u00bfCu\u00e1nto le costar\u00e1 a M\u00e9xico ser sede del Mundial de F\u00fatbol 2026? 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