{"id":8859,"date":"2025-01-21T16:57:48","date_gmt":"2025-01-21T22:57:48","guid":{"rendered":"https:\/\/b2v.mx\/media\/?p=8859"},"modified":"2025-01-21T16:57:52","modified_gmt":"2025-01-21T22:57:52","slug":"francisco-demesa-nuevo-gerente-general-de-natura-y-avon-en-mexico","status":"publish","type":"post","link":"https:\/\/b2v.mx\/media\/francisco-demesa-nuevo-gerente-general-de-natura-y-avon-en-mexico\/","title":{"rendered":"Francisco Demesa, nuevo gerente general de Natura y Avon en M\u00e9xico"},"content":{"rendered":"\n<p>Natura, multinacional brasile\u00f1a de cosm\u00e9ticos y cuidado personal, referente nacional en el sector de venta directa, nombr\u00f3 a Francisco Demesa como gerente general de sus operaciones en M\u00e9xico. El nuevo directivo tambi\u00e9n liderar\u00e1 los negocios de la marca Avon.<\/p>\n\n\n\n<p>Desde su nueva posici\u00f3n, dar\u00e1 continuidad a la estrategia de negocios de ambas empresas, apostando por construir la mejor propuesta de venta directa en M\u00e9xico, tal y como ya sucede en otros pa\u00edses de Latinoam\u00e9rica.<\/p>\n\n\n\n<p>\u201cEstoy profundamente agradecido por esta oportunidad de liderar dos marcas tan ic\u00f3nicas y potentes. Asumo este reto con mucho entusiasmo y compromiso.&nbsp; Es incre\u00edble lo que ambas marcas van a lograr juntas en M\u00e9xico. Vamos a potenciar la prosperidad de las consultoras y representantes, y vamos a fortalecer la estrategia omnicanal, para llevar a la compa\u00f1\u00eda a otro nivel\u201d, coment\u00f3 el ejecutivo.<\/p>\n\n\n\n<p>La empresa ten\u00eda hasta la fecha dos l\u00edderes, uno para cada una de sus marcas, ambos clave en el proceso de transici\u00f3n: Hans Werner, con la marca Natura y Alexandre Lemos, con Avon. Tras la decisi\u00f3n de colocar a Demesa en el rol de \u00fanico l\u00edder, la operaci\u00f3n se prepara para una nueva etapa de crecimiento en el mercado local.&nbsp;&nbsp;<\/p>\n\n\n\n<p><strong>Acerca de \u00e9l<\/strong><\/p>\n\n\n\n<p>Francisco es reconocido por su gesti\u00f3n con prop\u00f3sito y enfocada en las personas. Cuenta con m\u00e1s de 25 a\u00f1os de trayectoria en el sector empresarial, en roles clave dentro de empresas como AstraZeneca, DuPont, Unilever, Starbucks M\u00e9xico, Burger King, Alsea y Grupo Salinas, entre otras.<\/p>\n\n\n\n<p>Demesa es licenciado en Mercadotecnia por el Tec de Monterrey, y cuenta con una maestr\u00eda en Administraci\u00f3n por la Escuela de Negocios de Harvard. Es padre de familia, aficionado del deporte, la m\u00fasica y el aprendizaje constante.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Natura, multinacional brasile\u00f1a de cosm\u00e9ticos y cuidado personal, referente nacional en el sector de venta directa, nombr\u00f3 a Francisco Demesa como gerente general de sus operaciones en M\u00e9xico. El nuevo directivo tambi\u00e9n liderar\u00e1 los negocios de la marca Avon. Desde su nueva posici\u00f3n, dar\u00e1 continuidad a la estrategia de negocios de ambas empresas, apostando por [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":8862,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":"","_wpscppro_dont_share_socialmedia":false,"_wpscppro_custom_social_share_image":0,"_facebook_share_type":"default","_twitter_share_type":"default","_linkedin_share_type":"default","_pinterest_share_type":"default","_linkedin_share_type_page":"","_instagram_share_type":"default","_medium_share_type":"default","_threads_share_type":"","_selected_social_profile":[],"_wpsp_enable_custom_social_template":false,"_wpsp_social_scheduling":{"enabled":false,"datetime":null,"platforms":[],"status":"template_only","dateOption":"today","timeOption":"now","customDays":"","customHours":"","customDate":"","customTime":"","schedulingType":"absolute"},"_wpsp_active_default_template":true},"categories":[19,236],"tags":[],"class_list":["post-8859","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-b2v","category-portada"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - 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