{"id":9021,"date":"2025-06-18T10:02:00","date_gmt":"2025-06-18T16:02:00","guid":{"rendered":"https:\/\/b2v.mx\/media\/?p=9021"},"modified":"2025-06-17T15:03:41","modified_gmt":"2025-06-17T21:03:41","slug":"que-buscan-los-inversionistas-en-el-mexico-del-nearshoring","status":"publish","type":"post","link":"https:\/\/b2v.mx\/media\/que-buscan-los-inversionistas-en-el-mexico-del-nearshoring\/","title":{"rendered":"\u00bfQu\u00e9 buscan los inversionistas en el M\u00e9xico del nearshoring?"},"content":{"rendered":"\n

Desde hace m\u00e1s de dos a\u00f1os, M\u00e9xico ha estado en el radar de empresas globales que buscan reconfigurar sus cadenas de suministro. Este movimiento, conocido como nearshoring<\/em>, responde a una necesidad cada vez m\u00e1s urgente: estar m\u00e1s cerca de los principales mercados consumidores, reducir costos log\u00edsticos y minimizar riesgos geopol\u00edticos, especialmente tras los efectos de la pandemia y las tensiones comerciales entre Estados Unidos y China. Lo que comenz\u00f3 como una estrategia t\u00e1ctica, se ha convertido en una oportunidad estructural para el pa\u00eds.<\/p>\n\n\n\n

Te puede interesar: Inversi\u00f3n e inclusi\u00f3n: Women Economic Forum Iberoam\u00e9rica 2025<\/a><\/strong><\/p>\n\n\n\n

En 2024, M\u00e9xico atrajo m\u00e1s de 38 mil millones de d\u00f3lares en Inversi\u00f3n Extranjera Directa, de acuerdo con datos de la Secretar\u00eda de Econom\u00eda. Aunque el t\u00e9rmino nearshoring<\/em> se ha repetido hasta el cansancio, la realidad es que, al menos en M\u00e9xico, a\u00fan estamos en una fase de construcci\u00f3n de condiciones. No se trata solo de atraer plantas industriales; se trata de crear ecosistemas productivos robustos que generen empleo de calidad, eleven la competitividad regional y fortalezcan la cohesi\u00f3n social. En este contexto, el valor humano se vuelve central.<\/p>\n\n\n\n

El nuevo perfil del inversionista internacional<\/span><\/h2><\/div><\/div><\/div>\n\n\n\n

La decisi\u00f3n de instalar operaciones en M\u00e9xico est\u00e1 cada vez m\u00e1s ligada a la disponibilidad de talento calificado, la estabilidad energ\u00e9tica, la madurez de los ecosistemas de innovaci\u00f3n y, sobre todo, la capacidad de generar valor en el largo plazo.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Firmas como Deloitte, Kearney y el BID coinciden en que las inversiones ahora se concentran en regiones que ofrecen no solo ventajas log\u00edsticas, sino tambi\u00e9n una infraestructura institucional s\u00f3lida, pol\u00edticas sostenibles y una cultura empresarial moderna. \u201cEl enfoque humano ya no es solo una narrativa \u00e9tica. Hoy forma parte de la ecuaci\u00f3n de negocio\u201d, apunta un informe del BID publicado en abril de 2025. Las empresas analizan si encontrar\u00e1n en M\u00e9xico talento t\u00e9cnico con habilidades digitales, si podr\u00e1n operar con energ\u00eda limpia y confiable, y si existen garant\u00edas para una operaci\u00f3n estable y rentable.<\/p>\n\n\n\n

Te puede interesar: Volkswagen Group of America anuncia a Kjell Gruner como nuevo CEO<\/a><\/em><\/strong><\/p>\n\n\n\n

Tambi\u00e9n influye el hecho de que las estrategias ESG (ambientales, sociales y de gobernanza) ya son parte obligada de los reportes financieros globales. Esto obliga a cualquier corporativo a evaluar si su presencia en M\u00e9xico contribuir\u00e1 a sus compromisos globales de sostenibilidad y diversidad.<\/p>\n\n\n\n

Retos: \u00bfestamos listos para esta nueva etapa?<\/span><\/h2><\/div><\/div><\/div>\n\n\n\n

A pesar del entusiasmo y los anuncios de inversi\u00f3n, M\u00e9xico enfrenta desaf\u00edos importantes. En primer lugar, la formaci\u00f3n de talento no avanza al mismo ritmo que la demanda. En estados clave como Nuevo Le\u00f3n, Quer\u00e9taro o Chihuahua ya se reporta escasez de t\u00e9cnicos especializados en manufactura avanzada, electr\u00f3nica de precisi\u00f3n e inteligencia artificial aplicada. Universidades tecnol\u00f3gicas e institutos de formaci\u00f3n profesional est\u00e1n tratando de responder, pero el rezago sigue siendo visible, especialmente fuera de las capitales estatales.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Otro factor cr\u00edtico es la infraestructura energ\u00e9tica. Varios parques industriales en el norte del pa\u00eds han enfrentado l\u00edmites en la capacidad el\u00e9ctrica instalada. La transici\u00f3n energ\u00e9tica no es solo deseable, es indispensable si M\u00e9xico quiere recibir inversiones comprometidas con energ\u00edas limpias. Empresas como Tesla o BMW lo exigen en sus cadenas de valor, y si no se garantiza el suministro renovable, optar\u00e1n por otras sedes.<\/p>\n\n\n\n

Te puede interesar: Zacua y la revoluci\u00f3n de la electromovilidad: El llamado al cambio global<\/a><\/em><\/strong><\/p>\n\n\n\n

Por \u00faltimo, la seguridad f\u00edsica y jur\u00eddica contin\u00faa siendo una preocupaci\u00f3n. Aunque muchas empresas operan sin problemas, la percepci\u00f3n de riesgo en algunas regiones del pa\u00eds limita la expansi\u00f3n de inversiones a nuevos corredores industriales. Resolver estos temas exige una pol\u00edtica p\u00fablica clara, coordinaci\u00f3n intergubernamental y voluntad para impulsar reformas estructurales.<\/p>\n\n\n\n

Hacia un nearshoring <\/em>con enfoque humano<\/span><\/h2><\/div><\/div><\/div>\n\n\n\n

Frente a estos retos, algunas empresas est\u00e1n apostando por un modelo m\u00e1s inclusivo. Whirlpool, por ejemplo, ha establecido alianzas con el gobierno de Coahuila y universidades t\u00e9cnicas para capacitar a j\u00f3venes en tecnolog\u00edas de automatizaci\u00f3n, con un enfoque que prioriza la empleabilidad local. Bosch, en San Luis Potos\u00ed, ha implementado pol\u00edticas de igualdad de g\u00e9nero en entornos de alta especializaci\u00f3n industrial, y promueve la movilidad profesional interna como parte de su retenci\u00f3n de talento.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Incluso startups mexicanas est\u00e1n jugando un rol clave. Nowports, especializada en log\u00edstica digital, ha captado inversi\u00f3n internacional para mejorar la trazabilidad del transporte mar\u00edtimo en Am\u00e9rica Latina, mientras promueve la inclusi\u00f3n de talento joven y diverso en sus operaciones. Otro ejemplo es VEMO, una empresa mexicana de movilidad el\u00e9ctrica que provee soluciones a compa\u00f1\u00edas internacionales bajo un modelo sustentable.<\/p>\n\n\n\n

Te puede interesar: Emprendedoras en acci\u00f3n: Impulsan startups femeninas en LATAM<\/a><\/em><\/strong><\/p>\n\n\n\n

Este enfoque no solo mejora las condiciones sociales de las regiones donde se instalan, tambi\u00e9n representa un diferencial competitivo. Las empresas que invierten en bienestar, diversidad y formaci\u00f3n tienen menores tasas de rotaci\u00f3n, mejores indicadores de productividad y una reputaci\u00f3n m\u00e1s fuerte ante sus stakeholders<\/em>.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Es cierto que el nearshoring<\/em> representa una oportunidad hist\u00f3rica para M\u00e9xico, pero no ser\u00e1 sostenible si se limita a atraer naves industriales. Lo que marcar\u00e1 la diferencia ser\u00e1 la capacidad del pa\u00eds para ofrecer talento humano calificado, condiciones laborales dignas, infraestructura limpia y pol\u00edticas p\u00fablicas que acompa\u00f1en el crecimiento.<\/p>\n\n\n\n

Te puede interesar: Hackers de criptomonedas robaron m\u00e1s de 2 mil mdd en 2024<\/a><\/em><\/strong><\/p>\n\n\n\n

En un mundo cada vez m\u00e1s conectado y exigente, el valor humano no es solo un activo; es el cimiento de cualquier estrategia de desarrollo. Si M\u00e9xico logra construir un modelo de nearshoring<\/em> con rostro humano, no solo consolidar\u00e1 su posici\u00f3n en la econom\u00eda global: tambi\u00e9n podr\u00e1 cerrar brechas internas y redefinir su propio futuro.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

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