{"id":9451,"date":"2025-09-19T10:50:04","date_gmt":"2025-09-19T16:50:04","guid":{"rendered":"https:\/\/b2v.mx\/media\/?p=9451"},"modified":"2025-09-19T10:50:06","modified_gmt":"2025-09-19T16:50:06","slug":"jose-antonio-fernandez-garza-laguera-nuevo-director-general-de-femsa","status":"publish","type":"post","link":"https:\/\/b2v.mx\/media\/jose-antonio-fernandez-garza-laguera-nuevo-director-general-de-femsa\/","title":{"rendered":"Jos\u00e9 Antonio Fern\u00e1ndez Garza-Lag\u00fcera, nuevo director general de FEMSA"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">El relevo generacional en una de las empresas m\u00e1s influyentes de M\u00e9xico ya es oficial. <strong>Jos\u00e9 Antonio Fern\u00e1ndez Garza-Lag\u00fcera<\/strong> asumir\u00e1 la <strong>direcci\u00f3n general de FEMSA<\/strong> a partir de octubre de 2025, en sustituci\u00f3n de Daniel Rodr\u00edguez, quien ocupaba el cargo desde 2022. El anuncio marca un nuevo cap\u00edtulo para la compa\u00f1\u00eda regiomontana con operaciones en sectores clave como comercio, log\u00edstica, salud y bebidas.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Un liderazgo con ra\u00edces familiares y visi\u00f3n global<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Fern\u00e1ndez Garza-Lag\u00fcera, de 41 a\u00f1os, es nieto de <strong>Jos\u00e9 Antonio Fern\u00e1ndez Carbajal<\/strong>, presidente ejecutivo del Consejo de Administraci\u00f3n de FEMSA y uno de los empresarios m\u00e1s influyentes de Am\u00e9rica Latina. Sin embargo, su trayectoria no se limita al legado familiar. Antes de su nombramiento, fue director general de <strong>FEMSA Salud<\/strong>, donde encabez\u00f3 la expansi\u00f3n de farmacias y servicios de salud en M\u00e9xico y Sudam\u00e9rica.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Te puede interesar: <a href=\"https:\/\/b2v.mx\/media\/foro-mx-innovacion-energetica-el-presente-no-espera\/\">Foro MX Innovaci\u00f3n Energ\u00e9tica: el presente no espera<\/a><\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bajo su liderazgo, la divisi\u00f3n registr\u00f3 un crecimiento sostenido y consolid\u00f3 su papel como una de las unidades estrat\u00e9gicas de FEMSA en los \u00faltimos a\u00f1os. Su experiencia tambi\u00e9n incluye puestos en OXXO y \u00e1reas relacionadas con innovaci\u00f3n y consumo.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Los retos de FEMSA en la nueva etapa<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El nombramiento ocurre en un contexto de transformaci\u00f3n para la empresa. FEMSA se encuentra en un proceso de reorganizaci\u00f3n tras vender su participaci\u00f3n en Heineken y enfocar su estrategia en negocios de comercio al detalle, salud y log\u00edstica.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Entre los principales desaf\u00edos de Garza-Lag\u00fcera destacan:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Fortalecer la rentabilidad<\/strong> de sus cadenas de conveniencia, principalmente OXXO, que enfrenta creciente competencia en el sector minorista.<\/li>\n\n\n\n<li><strong>Expandir los servicios financieros digitales<\/strong>, a trav\u00e9s de OXXO Premia y Spin by OXXO, que buscan impulsar la inclusi\u00f3n financiera en M\u00e9xico.<\/li>\n\n\n\n<li><strong>Consolidar la divisi\u00f3n de salud<\/strong>, un mercado en crecimiento pero tambi\u00e9n altamente regulado.<\/li>\n\n\n\n<li><strong>Avanzar en sostenibilidad y ESG<\/strong>, un frente cada vez m\u00e1s relevante para inversionistas y consumidores.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Continuidad con innovaci\u00f3n<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">De acuerdo con medios especializados, la designaci\u00f3n de Fern\u00e1ndez Garza-Lag\u00fcera representa una combinaci\u00f3n de continuidad y renovaci\u00f3n. Por un lado, asegura la permanencia de una visi\u00f3n estrat\u00e9gica cercana al Consejo de Administraci\u00f3n encabezado por Fern\u00e1ndez Carbajal. Por otro, abre paso a un perfil joven con experiencia directa en la operaci\u00f3n de negocios clave.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Te puede interesar: <a href=\"https:\/\/b2v.mx\/media\/quien-fue-roberto-servitje-sendra-legado-de-liderazgo-humano-en-grupo-bimbo\/\">Qui\u00e9n fue Roberto Servitje Sendra: legado de liderazgo humano en Grupo Bimbo<\/a><\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En un comunicado, FEMSA destac\u00f3 que el nuevo director general llega con el compromiso de consolidar la empresa como un referente en innovaci\u00f3n, cercan\u00eda con el consumidor y creaci\u00f3n de valor econ\u00f3mico y social.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jos\u00e9 Antonio Fern\u00e1ndez Garza-Lag\u00fcera asumir\u00e1 la direcci\u00f3n general de FEMSA en octubre de 2025. Conoce su trayectoria<\/p>\n","protected":false},"author":10,"featured_media":9452,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":"","_wpscppro_dont_share_socialmedia":false,"_wpscppro_custom_social_share_image":0,"_facebook_share_type":"","_twitter_share_type":"","_linkedin_share_type":"","_pinterest_share_type":"","_linkedin_share_type_page":"","_instagram_share_type":"","_medium_share_type":"","_threads_share_type":"","_selected_social_profile":[],"_wpsp_enable_custom_social_template":false,"_wpsp_social_scheduling":{"enabled":false,"datetime":null,"platforms":[],"status":"template_only","dateOption":"today","timeOption":"now","customDays":"","customHours":"","customDate":"","customTime":"","schedulingType":"absolute"},"_wpsp_active_default_template":true},"categories":[19,236],"tags":[330],"class_list":["post-9451","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-b2v","category-portada","tag-femsa"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jos\u00e9 Antonio Fern\u00e1ndez Garza-Lag\u00fcera, nuevo director general de FEMSA - B2V Media<\/title>\n<meta name=\"description\" content=\"Jos\u00e9 Antonio Fern\u00e1ndez Garza-Lag\u00fcera asumir\u00e1 la direcci\u00f3n general de FEMSA en octubre de 2025. 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