{"id":9458,"date":"2025-09-24T12:07:07","date_gmt":"2025-09-24T18:07:07","guid":{"rendered":"https:\/\/b2v.mx\/media\/?p=9458"},"modified":"2025-09-24T12:08:01","modified_gmt":"2025-09-24T18:08:01","slug":"campana-no-esta-chido-la-estrategia-positiva-contra-el-consumo-de-alcohol-y-tabaco-en-menores","status":"publish","type":"post","link":"https:\/\/b2v.mx\/media\/campana-no-esta-chido-la-estrategia-positiva-contra-el-consumo-de-alcohol-y-tabaco-en-menores\/","title":{"rendered":"Campa\u00f1a ‘No est\u00e1 Chido’: la estrategia positiva contra el consumo de alcohol y tabaco en menores"},"content":{"rendered":"\n

La ni\u00f1ez y la adolescencia son etapas definidas por una curiosidad natural, un deseo de explorar el mundo y probar cosas nuevas que es fundamental para el crecimiento. Sin embargo, esta misma inquietud puede presentar riesgos, como el consumo temprano de alcohol y tabaco. Frente a este desaf\u00edo, el\u00a0Consejo de la Comunicaci\u00f3n<\/strong>, a trav\u00e9s de su Movimiento por la Salud, ha desarrollado la campa\u00f1a\u00a0\u201cNo est\u00e1 Chido\u201d<\/strong>, una respuesta proactiva y constructiva. La importancia estrat\u00e9gica de este enfoque no radica en la prohibici\u00f3n, sino en canalizar la energ\u00eda juvenil hacia actividades que construyen un futuro saludable y pleno. El \u00e9xito de la campa\u00f1a radica en su innovadora filosof\u00eda de fomentar alternativas positivas.<\/p>\n\n\n\n

Te puede interesar: Wellness corporativo: \u00bfmoda o inversi\u00f3n con retorno?<\/a><\/em><\/strong><\/p>\n\n\n\n

M\u00e1s all\u00e1 del no: fomentando la curiosidad positiva<\/span><\/h2><\/div><\/div><\/div>\n\n\n\n

El n\u00facleo de la estrategia de \u201cNo est\u00e1 Chido\u201d se aleja de un mensaje prohibitivo para centrarse en inspirar a los j\u00f3venes a dirigir su curiosidad hacia h\u00e1bitos positivos y enriquecedores. La campa\u00f1a parte de la convicci\u00f3n de que los menores no necesitan fumar tabaco o beber alcohol para encontrar su rumbo. En su lugar, promueve la idea de que lo que realmente necesitan son entornos seguros, oportunidades de desarrollo y una convivencia familiar cercana. Este enfoque respeta su etapa de desarrollo, reconociendo su necesidad de descubrimiento, al tiempo que les ofrece un marco de crecimiento m\u00e1s seguro y constructivo.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Para materializar esta filosof\u00eda, la campa\u00f1a promueve una amplia gama de actividades que sirven como alternativas valiosas y atractivas:<\/p>\n\n\n\n

\u2022 Actividades art\u00edsticas y culturales:<\/strong> Abren canales para la expresi\u00f3n personal y la creatividad, fomentando una conexi\u00f3n familiar a trav\u00e9s del descubrimiento compartido de nuevas perspectivas.<\/p>\n\n\n\n

\u2022 Actividades deportivas:<\/strong> Inculcan valores como la disciplina y el trabajo en equipo, mientras promueven un estilo de vida activo que puede ser compartido entre padres e hijos.<\/p>\n\n\n\n

\u2022 Aprender a cocinar:<\/strong> Desarrolla habilidades pr\u00e1cticas para la vida, promueve la importancia de la nutrici\u00f3n y convierte la cocina en un espacio de colaboraci\u00f3n y convivencia familiar.<\/p>\n\n\n\n

\u2022 Aprender a construir:<\/strong> Impulsa la resoluci\u00f3n de problemas y la autosuficiencia, ofreciendo oportunidades para que los j\u00f3venes aprendan junto a sus familiares y fortalezcan sus lazos a trav\u00e9s de proyectos en com\u00fan.<\/p>\n\n\n\n

Al fomentar estas actividades, la campa\u00f1a no solo ofrece una alternativa al consumo de sustancias, sino que tambi\u00e9n fortalece la convivencia familiar y contribuye directamente al desarrollo pleno e integral de la ni\u00f1ez.<\/p>\n\n\n\n

No est\u00e1 Chido: resultados tangibles<\/span><\/h2><\/div><\/div><\/div>\n\n\n\n

La efectividad de una campa\u00f1a de concienciaci\u00f3n se mide por su capacidad para generar un cambio real. \u201cNo est\u00e1 Chido\u201d ha demostrado su \u00e9xito a trav\u00e9s de datos concretos que validan su enfoque positivo. Seg\u00fan el estudio anual realizado para medir su impacto, la campa\u00f1a ha logrado avances significativos y medibles en la percepci\u00f3n de los j\u00f3venes.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Los logros cuantificables m\u00e1s destacados son:<\/p>\n\n\n\n

1. Una disminuci\u00f3n de 9 puntos porcentuales<\/strong> en la curiosidad de los j\u00f3venes por probar alcohol.<\/p>\n\n\n\n

2. Una reducci\u00f3n de 12 puntos porcentuales<\/strong> en el inter\u00e9s por el tabaco.<\/p>\n\n\n\n

Te puede interesar: M\u00e1s all\u00e1 del greenwashing: c\u00f3mo verificar si una empresa realmente es socialmente responsable<\/a><\/em><\/strong><\/p>\n\n\n\n

Estos avances confirman que los mensajes de la campa\u00f1a est\u00e1n logrando un impacto positivo en la ni\u00f1ez mexicana. Adem\u00e1s, el movimiento no opera de forma aislada. Su alcance y credibilidad se fortalecen gracias a un amplio\u00a0\u201cEcosistema\u201d<\/strong>\u00a0de apoyo que integra a organizaciones de la sociedad civil dedicadas a la protecci\u00f3n infantil, la salud mental y la rehabilitaci\u00f3n, asegurando un frente unificado y cre\u00edble para la causa. Con la confianza que brindan estos resultados, la campa\u00f1a se prepara para avanzar hacia su siguiente etapa.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

La campa\u00f1a \u201cNo Est\u00e1 Chido\u201d ha demostrado ser una iniciativa de gran valor, cuyo \u00e9xito comprobado radica en su capacidad para transformar la conversaci\u00f3n sobre la prevenci\u00f3n. En lugar de prohibir, inspira; en vez de limitar, ofrece oportunidades. Con la convicci\u00f3n que otorgan sus resultados positivos, el\u00a0Consejo de la Comunicaci\u00f3n<\/strong>\u00a0se prepara ahora para lanzar la\u00a0octava fase<\/strong>\u00a0de este movimiento. Este nuevo cap\u00edtulo reafirma el llamado a toda la sociedad para que se sume activamente a la protecci\u00f3n de la juventud mexicana y a la construcci\u00f3n de entornos donde puedan prosperar con seguridad.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

La campa\u00f1a \u201cNo Est\u00e1 Chido\u201d del Consejo de la Comunicaci\u00f3n impulsa alternativas positivas contra el consumo de alcohol y tabaco en menores.<\/p>\n","protected":false},"author":10,"featured_media":9463,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":"","_wpscppro_dont_share_socialmedia":false,"_wpscppro_custom_social_share_image":0,"_facebook_share_type":"","_twitter_share_type":"","_linkedin_share_type":"","_pinterest_share_type":"","_linkedin_share_type_page":"","_instagram_share_type":"","_medium_share_type":"","_threads_share_type":"","_selected_social_profile":[],"_wpsp_enable_custom_social_template":false,"_wpsp_social_scheduling":{"enabled":false,"datetime":null,"platforms":[],"status":"template_only","dateOption":"today","timeOption":"now","customDays":"","customHours":"","customDate":"","customTime":"","schedulingType":"absolute"},"_wpsp_active_default_template":true},"categories":[236,35],"tags":[952,953],"class_list":["post-9458","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-portada","category-responsabilidad","tag-consejo-de-comunicacion","tag-no-esta-chido"],"yoast_head":"\nCampa\u00f1a 'No est\u00e1 Chido': la estrategia positiva contra el consumo de alcohol y tabaco en menores - 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