{"id":9549,"date":"2025-12-16T10:23:21","date_gmt":"2025-12-16T16:23:21","guid":{"rendered":"https:\/\/b2v.mx\/media\/?p=9549"},"modified":"2025-12-16T10:23:24","modified_gmt":"2025-12-16T16:23:24","slug":"mars-completa-la-adquisicion-de-kellanova-y-redefine-el-futuro-global-del-snacking","status":"publish","type":"post","link":"https:\/\/b2v.mx\/media\/mars-completa-la-adquisicion-de-kellanova-y-redefine-el-futuro-global-del-snacking\/","title":{"rendered":"Mars completa la adquisici\u00f3n de Kellanova y redefine el futuro global del snacking"},"content":{"rendered":"\n

La industria global de alimentos vive un momento clave. Mars Incorporated<\/strong> anunci\u00f3 la finalizaci\u00f3n exitosa de la adquisici\u00f3n de Kellanova<\/strong>, operaci\u00f3n que une a dos compa\u00f1\u00edas ic\u00f3nicas con portafolios de marcas ampliamente reconocidas y que posiciona a Mars Snacking<\/strong> como uno de los actores m\u00e1s relevantes en el futuro del consumo de botanas a nivel mundial.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

La transacci\u00f3n, aprobada por los accionistas de Kellanova en noviembre de 2024 y con todas las autorizaciones regulatorias concluidas al 8 de diciembre de 2025, consolida una nueva etapa para ambas empresas, ahora unidas bajo una visi\u00f3n de crecimiento, innovaci\u00f3n y sostenibilidad a largo plazo.<\/p>\n\n\n\n

Te puede interesar: SAP M\u00e9xico fortalece a Pymes con acceso a SAP Business Network<\/a><\/em><\/strong><\/p>\n\n\n\n

Un portafolio ampliado con marcas globales<\/strong><\/span><\/h2><\/div><\/div><\/div>\n\n\n\n

Con esta integraci\u00f3n, Mars Snacking suma a su negocio marcas multimillonarias como Pringles, Cheez-It y Kellogg\u2019s<\/strong>, adem\u00e1s de productos ic\u00f3nicos como Pop-Tarts, Rice Krispies Treats, RXBAR <\/strong>y los cereales internacionales de Kellogg\u2019s. Estas se incorporan a un portafolio ya robusto que incluye marcas l\u00edderes como SNICKERS, M&M\u2019S, TWIX, DOVE, SKITTLES, EXTRA, KIND y Nature\u2019s Bakery<\/strong>.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

La adquisici\u00f3n tambi\u00e9n fortalece el \u00e1rea de Mars Snacking Accelerator<\/strong>, dedicada al impulso de marcas emergentes, al integrar propuestas complementarias como RXBAR, Nutri-Grain y Special K Bars<\/strong>, ampliando as\u00ed la oferta hacia consumidores que buscan opciones funcionales y de valor agregado.<\/p>\n\n\n\n

Una visi\u00f3n compartida para el futuro del snacking<\/strong><\/span><\/h2><\/div><\/div><\/div>\n\n\n\n

Andrew Clarke, presidente global de Mars Snacking, calific\u00f3 la operaci\u00f3n como un momento transformador. Se\u00f1al\u00f3 que Mars y Kellanova comparten m\u00e1s de un siglo de experiencia creando categor\u00edas, desarrollando marcas ic\u00f3nicas y adapt\u00e1ndose a las nuevas preferencias de los consumidores.<\/p>\n\n\n\n

Te puede interesar: Jos\u00e9 Medina Mora asume la Presidencia del Consejo Coordinador Empresarial<\/a><\/em><\/strong><\/p>\n\n\n\n

Con m\u00e1s de 50,000 colaboradores y socios en Mars Snacking a nivel global<\/strong>, la compa\u00f1\u00eda busca llevar m\u00e1s productos a m\u00e1s personas, impulsar la innovaci\u00f3n y, al mismo tiempo, avanzar en sus compromisos de sostenibilidad e inversi\u00f3n de largo plazo.<\/p>\n\n\n\n

Crecimiento estrat\u00e9gico con impacto global<\/strong><\/span><\/h2><\/div><\/div><\/div>\n\n\n\n

Mars, empresa familiar con presencia internacional y un valor superior a los 65 mil millones de d\u00f3lares<\/strong>, refuerza con esta adquisici\u00f3n su alcance global en el mercado de alimentos y snacks. Adem\u00e1s de su liderazgo en confiter\u00eda, la compa\u00f1\u00eda mantiene una fuerte presencia en cuidado de mascotas, servicios veterinarios y alimentos de calidad.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

La integraci\u00f3n de Kellanova no solo ampl\u00eda su capacidad operativa y comercial, sino que consolida su posici\u00f3n como un grupo diversificado, capaz de responder a un mercado cada vez m\u00e1s competitivo y orientado a la innovaci\u00f3n responsable.<\/p>\n\n\n\n

Un nuevo cap\u00edtulo para dos legados hist\u00f3ricos<\/strong><\/span><\/h2><\/div><\/div><\/div>\n\n\n\n

La uni\u00f3n de Mars y Kellanova representa m\u00e1s que una transacci\u00f3n financiera: es la convergencia de dos legados empresariales con marcas profundamente arraigadas en la vida cotidiana de millones de consumidores. En un entorno donde la industria del snacking evoluciona r\u00e1pidamente, esta operaci\u00f3n marca un punto de inflexi\u00f3n para redefinir c\u00f3mo, qu\u00e9 y por qu\u00e9 consumen las personas alrededor del mundo.<\/p>\n\n\n\n

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Mars completa la adquisici\u00f3n de Kellanova y fortalece su portafolio global con marcas como Pringles, Cheez-It y Pop-Tarts.<\/p>\n","protected":false},"author":10,"featured_media":9552,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":"","_wpscppro_dont_share_socialmedia":false,"_wpscppro_custom_social_share_image":0,"_facebook_share_type":"","_twitter_share_type":"","_linkedin_share_type":"","_pinterest_share_type":"","_linkedin_share_type_page":"","_instagram_share_type":"","_medium_share_type":"","_threads_share_type":"","_selected_social_profile":[],"_wpsp_enable_custom_social_template":false,"_wpsp_social_scheduling":{"enabled":false,"datetime":null,"platforms":[],"status":"template_only","dateOption":"today","timeOption":"now","customDays":"","customHours":"","customDate":"","customTime":"","schedulingType":"absolute"},"_wpsp_active_default_template":true},"categories":[19,236],"tags":[972,971],"class_list":["post-9549","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-b2v","category-portada","tag-kellanova","tag-mras"],"yoast_head":"\nMars completa la adquisici\u00f3n de Kellanova y redefine el futuro global del snacking - 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